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Peter Fuller
Managing Director
Formerly a rural journalist, Peter started communicating about the Australian wine industry on the eve of its boom in 1986 - as a viticultural writer moving onto become a newspaper and magazine editor and a wine columnist. In 1993 he launched FULLER, a consultancy dedicated to integrated marketing communication with a focus on wine - in all its guises - as well as related industries such as agriculture and the environment.
Although the core of FULLER was, and continues to be, the well-written word Peter has strategically built a company over nearly 21 years which encompasses every communication channel - from graphic design and digital engineering to social media and App development. He has also expanded the portfolio of clients to include sectors such as innovation and technology, fisheries and seafood, manufacturing, mining, higher education, retail and water resources management.
Constantly challenging business and organizational clients to see beyond the obvious marketing or public relations solution, he is a creative problem solver and idea generator, providing a mix of big picture strategic thinking and practical suggestions.
Recent achievements include leading a team of professionals who will undertake communication training for the national fishing industry in late 2012, and researching and developing a new brand proposition and marketing plan for the South Australian wine industry which will be launched in 2013.
Email: peter.fuller@fuller.com.au
Qualifications: Bachelor of Arts, Diploma of Education (Flinders University)
Awards: PRIA Laurenti Ellicott Award Best SA Communication Campaign 1999
Affiliations: Fellow Public Relations Institute of Australia
On his days off Peter looks after a very small patch of 100 year old Shiraz vines in the Barossa and ponders the blank screen of his first novel.
