A brand agency is not an advertising agency. Too often since the 1960s, brands have been created and made by advertising. But FULLER believes there is a better way in the second decade of the new millennium.
Our philosophy as a brand agency is to firstly discover what a client’s brand is: their story or narrative which is authentic and unique to them. Every person, every business, every organisation has a unique brand (or personality). As a brand agency FULLER’s process of exploration, uncovers the real story underlying a client’s business or organisation.
Through workshopping, discussion and research with key brand decision makers, we evolve a series of belief statements and messages which can be consistently and confidently repeated – sometimes over generations. Brand communication is the process of taking the brand strategy and activating it.
A brand agency might simply undertake brand communication through advertising. But at FULLER we believe in developing an integrated brand communication plan which will involve a range of channels: PR, graphic design, web and digital communication, social media…and increasingly content marketing, as well as advertising.
Activating a brand strategy through integrated brand communication is not only more effective and cost efficient, it also guarantees much deeper and longer lasting brand recall and loyalty.
So in summary, a brand agency which develops a brand strategy and integrated brand communication plan, rather than just an advertising plan, will mean greater sustainability for your organisation and guaranteed profitability for your business.