Brand Agency

A brand agency is not an advertising agency. Too often since the 1960s, brands have been created and made by advertising. But FULLER believes there is a better way in the second decade of the new millennium.

Our philosophy as a brand agency is to firstly discover what a client’s brand is: their story or narrative which is authentic and unique to them. Every person, every business, every organisation has a unique brand (or personality). As a brand agency FULLER’s process of exploration, uncovers the real story underlying a client’s business or organisation.

Through workshopping, discussion and research with key brand decision makers, we evolve a series of belief statements and messages which can be consistently and confidently repeated – sometimes over generations. Brand communication is the process of taking the brand strategy and activating it.

A brand agency might simply undertake brand communication through advertising. But at FULLER we believe in developing an integrated brand communication plan which will involve a range of channels: PR, graphic design, web and digital communication, social media…and increasingly content marketing, as well as advertising.

Activating a brand strategy through integrated brand communication is not only more effective and cost efficient, it also guarantees much deeper and longer lasting brand recall and loyalty.

So in summary, a brand agency which develops a brand strategy and integrated brand communication plan, rather than just an advertising plan, will mean greater sustainability for your organisation and guaranteed profitability for your business.

Explore Branding Stories

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    Top chefs forage for food in the Adelaide Hills

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  • The new look for HomePlace

    Identity clash leads to revolutionary rebrand

    What would you do if an international terrorist group arrived on the world stage with a name very similar to yours? It is a scenario that South Australian disability support…

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  • I Love Roo

    We love Roo. How about you? You’ll love Roo as much as we do after seeing our new multi-channel marketing campaign for Australia’s leading producer and supplier of Kangaroo meat…

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  • Top 5 tips for marketing your Fringe show

    I’m sitting here on a Sunday morning, with exactly seven days to go until my Fringe show launches at The Garden of Unearthly Delights – and I’m freaking out. Apart…

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  • Re-connecting the network

    The Australian Technology Network (ATN) recently appointed FULLER to deliver a refreshed visual identity to truly represent the innovative, dynamic and globally focused institution that is it. The Australian Technology…

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  • Evolve or Transform? 

    Google’s branding just evolved. Gone are the serifs – Google explains the san serif font will be easier to introduce its new “identity family,” which shows the variety of ways…

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  • Wined up at Market Shed

    A record 700 wine lovers flocked to The Market Shed on Holland on 20 June, as part of the ongoing Adelaide the Wine Capital of Australia promotion. This was the fifth…

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  • FLOG: Tell your story like a cabaret star

    For a full three weeks it took over little “Radelaide” – there were more fishnet stockings, big wigs and glittery glasses than Barry Humphries’ dressing room scattered from Gouger Street…

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  • Helping Hames Sharley flourish

    When leading Australian architectural firm Hames Sharley launched a new brand proposition this year – Enabling Communities to Flourish – it wanted to make sure its staff were an integral part…

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  • Painless Parcel Nest

    South Australia prides itself on being a state of innovators, and FULLER client Troy Forrest is living up to the tag with a product that responds to the day-to-day frustrations…

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  • FULLER backs a winner at the racetrack

    Featuring hundreds of sparkling fillies, dashing gentlemen and an abundance of vintage style, the inaugural ‘The Starting Gate’ pop-up venue at the 2015 TattsBet Adelaide Cup was an overwhelming success.…

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  • Future Leaders

    In December last year FULLER was approached by the newly formed Australian Grape and Wine Authority to assist in raising the profile of its Future Leaders program by developing a new brand identity,…

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