Content marketing is one of the most recent advances in brand communication and FULLER’s long experience in content writing, designing and filming means that we are ideally positioned to specialize in this new service offering.
Content marketing, in its most basic form, is any format or channel that involves the creation and sharing of information, with the aim of engaging and acquiring customers. But what is new about strategic content marketing is that it enables businesses to “earn” their “own” media rather than rely on buying “paid” traditional media such as advertising.
Strategic content marketing doesn’t talk “at” consumers it talks “with” them, about things they are interested in (which often have little to do directly with your brand).
Content marketing also presents that information in the greatest variety of forms possible (short news stories, longer feature articles, great photographs, video clips, discussion papers, e-books, infographics, case studies, how to guides, Q&As, illustrations) in the greatest variety of mediums (Facebook, Twitter, Instagram, Pinterest, Sina Weibo and Ren Ren, web and email distribution, via iPhone, iPad, Samsung Galaxy and various other Android mediums).
Finally using sophisticated SEO and SEM tools we can ensure we are engaging your exact audiences with precise, targeted content that can be constantly evaluated and customised.