Content Marketing

Content marketing is one of the most recent advances in brand communication and FULLER’s long experience in content writing, designing and filming means that we are ideally positioned to specialize in this new service offering.

Content marketing, in its most basic form, is any format or channel that involves the creation and sharing of information, with the aim of engaging and acquiring customers. But what is new about strategic content marketing is that it enables businesses to “earn” their “own” media rather than rely on buying “paid” traditional media such as advertising.

Strategic content marketing doesn’t talk “at” consumers it talks “with” them, about things they are interested in (which often have little to do directly with your brand).

Content marketing also presents that information in the greatest variety of forms possible (short news stories, longer feature articles, great photographs, video clips, discussion papers, e-books, infographics, case studies, how to guides, Q&As, illustrations) in the greatest variety of mediums (Facebook, Twitter, Instagram, Pinterest, Sina Weibo and Ren Ren, web and email distribution, via iPhone, iPad, Samsung Galaxy and various other Android mediums).

Finally using sophisticated SEO and SEM tools we can ensure we are engaging your exact audiences with precise, targeted content that can be constantly evaluated and customised.

Explore Content Marketing Projects

  • The New LinkedIn

    If you are a perpetual user of LinkedIn you will have noticed the social media platform’s recent desktop renovation taking place gradually, across all accounts. If you haven’t noticed, it…

  • Making an impact in research

    Just like bees to honey, long standing client eResearch SA led FULLER happily into a blossoming new relationship with national eResearch organisation, Nectar, in 2015. Formally known as the National…

  • Time to call in the digital professionals

    Having led the way in Adelaide content marketing for more than two years, last week’s Mumbrella and InDaily’s Digital Futures workshop was something of a celebration moment for our digital…

  • I Love Roo

    We love Roo. How about you? You’ll love Roo as much as we do after seeing our new multi-channel marketing campaign for Australia’s leading producer and supplier of Kangaroo meat…

  • Celebrating community stories

    What do FULLER and Alfred James Funeral Directors have in common? We both love to celebrate life by sharing stories. Alfred James is in the business of honouring people’s lives…

  • FLOG: In a robotic world, bespoke brand communication please

    I’ve been reading Martin Ford’s Rise of the Robots this last month. Scary as his dystopian future view is, I’d recommend it to any entrepreneur who is looking to plant…

  • Spotlight on a healthy career

    UniSA and the Department of Rural Health recently approached the team at FULLER to assist in the development of an integrated television campaign (TVC) to lift the profile of regional…

  • FLOG: Content marketing gives your brand wings

    Despite the fact that no-one reads newspapers any more; that Channel 10 lost $312 million last year due to declining advertising revenue; that everyone sitting on a bus or a…

  • FLOG: 10 things Board Directors should know about marketing in 2015

    1. Life is never going to be the same again. Chances are, if you’re a Director of an Australian company you are male, white, 55, grey and/or thinning and play…

  • FLOG: Tell your story like a cabaret star

    For a full three weeks it took over little “Radelaide” – there were more fishnet stockings, big wigs and glittery glasses than Barry Humphries’ dressing room scattered from Gouger Street…

  • FLOG: Shove this under your CEO’s nose

    There’s a strong chance that marketing communication blogs like this one are only really read by new-age mar-comms types – blokes with man-buns and carefully coiffed cheek growth, tight blazers…

  • FLOG: Risk of inaction… content marketing’s ROI

    The pitch to the national marketing manager of a retail group was going well. Gluten free muffins, Ecuadorian coffee, Italian bubbly water, love in the room. There was no push…

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