FULLER -- featuring Bathe Wines
April 2011 -- Integrated marketing communication

Fully Refreshed

You may have noticed that FULLER's brand identity has recently had a facelift. We've said goodbye to our old industry-standard black, white and red brand ID logo and introduced a new ID featuring a custom crafted typeface and a new optimistic colour palette. We felt the old logo didn't reflect who we are as a company, having come from a time when FULLER's core service was traditional public relations to now offer a full suite of integrated marketing communications services including graphic design and digital communication. An ID that encapsulated both sides of the company was needed.
An original custom typeface 'Telvetica' was created to symbolically link the two halves of the company - the serifs referencing Times New Roman (the traditional font of journalism and publishing) and the clean minimal structure of Helvetica (the long favoured font of graphic designers). A bright new interchanging colour palette represents the vibrancy and positivity that FULLER's team culture exudes and allows for a new level of customisation and creativity (check out our range of new fluorescent business cards!)
We hope you enjoy our new look as much as we do.

Adele Aid

Adele Thompson
Fun loving Adele Thompson - FULLER's newest recruit - fits right in at FULLER.
Adele joined FULLER in March as a Graphic Designer bringing with her a passion for design, a keen interest in the industry and her sunny personality.
Adele holds a Bachelor of Visual Communications from the University of South Australia, and after just a few years working in the industry has developed a great work ethic and a determination to learn as much about the design world as possible. You will be sure to catch Adele at all the industry's events!
Adele is particularly passionate about clear communication, and developing a total brand experience for clients.
When not at work, Adele can be found cooking, eating and drinking with family and friends, or in the fresh air rounding up livestock on her Clarendon farm (or glued to Farmer Wants a Wife!)
Qualifications: Bachelor of Visual Communications (Graphic design), UniSA 2005
Affiliations: AGDA (Australian Graphic Design Association), AADC (Adelaide Advertising & Design Club)

Going Social

We bring you the latest trends in social media
Like any solid communications strategy, your approach to social media should be measurable and accountable - here's a great read on why you should be building measurable objectives into your digital communications planning: http://goo.gl/IOO1x
Monitoring social media is always the first step we take when working with clients. The debate rages on about the best tools and methods to achieve effective social media monitoring in this article - be sure to read the comments! http://goo.gl/60HZx
The latest addition to Facebook's offering in Australia is Facebook Questions, a polling function that allows people to reach out to their community for answers on, well, whatever takes their fancy! Mashable have compiled some ways that businesses can use the new Questions function effectively on their pages
http://goo.gl/NTCZg

What we've been
up to...

Peter Barry and Adam Liaw
JIM BARRY WINES
FULLER's Jim Barry Wines 'On a Clare Day' media lunch at Spice Temple in Sydney attracted Australia's top lifestyle media including the Daily Telegraph, Vogue Living, Madison and Marie Claire as well as 2010 MasterChef winner Adam Liaw.
Uncle Dick's Cellar
UNCLE DICK'S CELLAR
Uncle Dick's Cellar brings to life the dusty, treasure trove that is Bleasdale's 160 year old winery. Knock on his door to check the specials.
BV
BARUNGA VILLAGE
The who's who of South Australian media including Channel Nine, Southern Cross Channel Ten, ABC Radio, FIVEaa and The Advertiser converged at Barunga Village aged care facility to capture the stories of four centenarians celebrating their 100th birthdays.
WIA
WATER INDUSTRY ALLIANCE
South Australian water businesses can connect with the industry and promote their company to the world at the Water Industry Alliance's sophisticated new website that FULLER created.