Snapper, Oysters and Barra at FULLER
Earlier in the year Account Director, Will Fuller, was invited to join an Advantage SA Foundation Member ‘Around The State’ aquaculture tour in sunny Port Lincoln.
One of the keynote speakers on the tour was Dr Len Stephens, Managing Director of the Australian Seafood Cooperative Research Centre, who spoke passionately about the need to share good news stories for the benefit of the seafood sector.
After eating too many Coffin Bay oysters and swimming around with tuna, Will and the FULLER crew caught up with Len and his Communications Manager, Emily Mantilla to discuss how we might be able to help the CRC achieve better communications outcomes.
The result was the re-invention of the CRC’s SeaFOOD Magazine as a tool that will excite the industry about innovation and product development.
In two weeks FULLER polished and edited contributed content, coordinated a two day photo shoot, designed a new look and feel for the publication, laid out all 16 pages and delivered 100 copies ready for the National Seafood Conference.
And the client said:
What a pleasure it was to work with Will, Peter, Kate and Stafford on the latest edition of our seaFOOD magazine. The Fuller team were so helpful, approachable and reliable and I love that they were able to keep the project precisely to schedule – not a day late! Getting this edition out was by far the least stressful production of a magazine I have ever encountered and the magazine looks so fresh, glossy, modern and sexy. Keep up the good work Fuller! You’ll be hearing from me for our next edition!
Program Manager - Communications and Education
Australian Seafood CRC