FULLER -- featuring Clare Vale Winemakers
August 2011 -- brand + communication agency

Snapper, Oysters and Barra at FULLER

Earlier in the year Account Director, Will Fuller, was invited to join an Advantage SA Foundation Member ‘Around The State’ aquaculture tour in sunny Port Lincoln.
One of the keynote speakers on the tour was Dr Len Stephens, Managing Director of the Australian Seafood Cooperative Research Centre, who spoke passionately about the need to share good news stories for the benefit of the seafood sector.
After eating too many Coffin Bay oysters and swimming around with tuna, Will and the FULLER crew caught up with Len and his Communications Manager, Emily Mantilla to discuss how we might be able to help the CRC achieve better communications outcomes.
The result was the re-invention of the CRC’s SeaFOOD Magazine as a tool that will excite the industry about innovation and product development.
In two weeks FULLER polished and edited contributed content, coordinated a two day photo shoot, designed a new look and feel for the publication, laid out all 16 pages and delivered 100 copies ready for the National Seafood Conference.
And the client said:
What a pleasure it was to work with Will, Peter, Kate and Stafford on the latest edition of our seaFOOD magazine. The Fuller team were so helpful, approachable and reliable and I love that they were able to keep the project precisely to schedule – not a day late! Getting this edition out was by far the least stressful production of a magazine I have ever encountered and the magazine looks so fresh, glossy, modern and sexy. Keep up the good work Fuller! You’ll be hearing from me for our next edition!
Emily Mantilla
Program Manager - Communications and Education
Australian Seafood CRC

Like My Status, Buy My Wine

Bathe Wine Screen Shot
With an increasing number of wineries having jumped on the social media gravy train, it’s now not enough to tell your Facebook fans “We have budburst” and expect a congratulatory call from the bank manager. Savvy consumers are wanting something more to validate their tightly-held “Like,” whether it be a good joke, helpful advice or a special offering. One of the ways that businesses can provide value to their social media community is access to their product at a unique price point. The Australian ecommerce market will be worth $A36.8 billion in 2013 and as wine is one of the most portable and accessible online products, wineries could secure a significant share of that.
FULLER has just completed a project with Bathe Wines, which offers an exclusive deal and user-friendly ecommerce solution to fans without them ever needing to leave Facebook. Check out the customised tab here:
http://www.facebook.com/bathewines

Booting up for a cause

Touch Wine Image
On November 13 thousands of people will gather in the South Parklands (Greenhill Road) to support Hutt Street Centre’s biggest fundraiser of the year, Touch Wine 2011.
With more than 38 wineries from across SA set to lace up their footy boots to go head to head in a round robin touch footy comp, there will be laughs, disasters and possibly even tears as teams battle it out for the coveted Touch Wine Cup.
This year there’s plenty on offer for the whole family including music, a food garden and the newly developed Orchard Bar where wines from all the competing teams will be available across the day. For those wanting a more unique experience, why not buy a ticket to the VIP marquee?
Either way, it’s going to be a fantastic day out. Hutt Street Centre is FULLER’s pro bono client and we’d love SA to show their support.
For more information or to purchase a VIP ticket please visit:
http://www.touchwine.com.au/
Open the Touch Wine Facebook page

Welcome new clients!

We extend a warm welcome to some fantastic new clients we’ve been working with this month.
1 Allwater Logo 2 Det CRC 3 Growersgate
4 OOP Logo Pink 5 RitePrice Logo 6 SACA NEG
  7 Stair Lock  

Nielson CE 1 1
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