Ideas about ideas
Brainstorming (which was invented by an American ad man in the 40s) is officially dead. The way companies innovate and create in the 2000s is very different to even a decade ago, according to FULLER's Account Director and brand strategist Heather Rowland.
Fresh from the recent Communication Council’s Circus Festival in Sydney, Heather has researched and developed a new workshop for FULLER clients “Ideas. Big Time.” which challenges the way we think about creativity.
The workshop covers issues such as identifying what an idea is, the importance of developing a clear brief, understanding your audience and clarifying messaging.
Strategically creative? Creatively strategic? It’s all about building your company’s profile and creating new business opportunities through the generation of ideas.