FULLER
April 2012 -- brand + communication agency

Ideas about ideas

Brainstorming (which was invented by an American ad man in the 40s) is officially dead. The way companies innovate and create in the 2000s is very different to even a decade ago, according to FULLER's Account Director and brand strategist Heather Rowland.
Fresh from the recent Communication Council’s Circus Festival in Sydney, Heather has researched and developed a new workshop for FULLER clients “Ideas. Big Time.” which challenges the way we think about creativity.
The workshop covers issues such as identifying what an idea is, the importance of developing a clear brief, understanding your audience and clarifying messaging.
Strategically creative? Creatively strategic? It’s all about building your company’s profile and creating new business opportunities through the generation of ideas.
Email heather.rowland@fuller.com.au if you or your team would like to participate in an "Ideas. Big Time.” workshop.

FULLER’s cool campaign

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Keep your eyes peeled for FULLER client Rite Price Heating and Cooling’s striking billboards around town over the next few months.
With just a few seconds to attract the attention of passersby, FULLER designed the large format sites to be clean, simple and direct - just as a good billboard should be.
FULLER has been working on a local advertising campaign for the leading heating and cooling brand, so keep a look out in the Sunday Mail, online at Yahoo!7, eBay, Adelaide Now and NineMSN for more.

She’s baaa-ack!

Jessie and Ollie The buzz around the FULLER office has stepped up a notch this month with the return of our much loved Consultant Jessie Tooms-Morris. Jessie has been on maternity leave for 10 months taking care of her new son Oliver. Jessie is working Mondays and Fridays and has slipped seamlessly back into agency life, diving into a series of research, communications and social media projects for a range of FULLER clients.
Great to have you back Jessie!
 
Gs
Going Social
Five lessons you can learn from Telstra’s social media team http://ow.ly/awnEP
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PR Opinion
How to engage journalists on social media http://ow.ly/awnGv
Br
Branding
Can you guess these famous logos in other languages? http://ow.ly/awnHT
De
Design
Another guessing game; what TV program is it? http://ow.ly/awnK9