FULLER
May 2012 -- brand + communication agency

A rewarding partnership

This month we’d like to recognise one of our most valued long term clients, William Buck.
William Buck is a leading firm of Chartered Accountants and advisors with a proud reputation for delivering value and results to its clients for over a century.
FULLER has partnered with William Buck’s South Australian office since 2006, working side by side with Marketing Manager Jody Heptinstall, providing strategic communications advice, public relations and graphic design services.
In 2010 the group of William Buck firms across Australia and New Zealand embarked on a mission to coordinate brand communication activities across all offices and developed a group marketing strategy to drive this.
FULLER was invited to partner with the national group to deliver the marketing strategy and has worked closely with National Marketing Manager Bryony Vandepeear to implement the plan’s social media, website, public relations and communications priorities.
As well as undertaking research, developing strategic documents and providing communications counsel and professional writing support, FULLER has delivered multiple training sessions to the National Board and Directors on LinkedIn and how to work with the media.
“Working with a highly professional organisation such as William Buck at a local and national level for seven years has been an extremely rewarding experience,” said FULLER Account Director Olivia Fuller.
“It is very exciting to work with a business that continues to improve and grow each year and know that the work we are doing is contributing to that success.
“William Buck’s marketing team is very responsive to new ideas and contemporary communication thinking which makes the working relationship dynamic and challenging in all the right ways. We look forward to continuing our great relationship for a long time to come.”

Bathe Nude Pinot Campaign

Bathe Photo
Bathe Wines are promoting the launch of their first Tasmania Pinot Noir with a cheeky social media campaign, #NudePinot. A handful of the new, limited release Pinot Noir bottles feature the iconic Diving lady without her cossie. Wine lovers are encouraged to snap a photo and submit via Twitter, Instagram or Facebook for a chance to win a mixed dozen Bathe Wines.
Have a look at www.facebook.com/bathewines for more details.

Tune in to the tube

Youtube
Given our built in love of the box, it comes as no surprise that YouTube is ranked the second highest social networking site in Australia, gets 800 million unique hits every month and has 60 hours of video uploaded to it every minute.
FULLER has recently expanded from producing corporate videos, to creating customised YouTube channels as a new component of a client's communication strategy.
View this week’s FLOG to read a best practice case study of how to tap into YouTube and then visit FULLERCOM - our own YouTube channel which promotes our client videos and shows some “behind the scenes” footage of recent projects.

Welcome New Clients

WBM
RESA
Barossa Co-op
 
Flog - The FULLER blog
Det Promo
The DET CRC is using a fun and engaging flyer to encourage subscription to its YouTube channel. Guest Flog: Tune in to the tube.
Gs
Going Social
The Yellow Social Media Report 2012 http://goo.gl/MfhWh
Pr
PR Opinion
Poor spelling of 'auto-correct generation' revealed http://goo.gl/fqguu