PR Agency

FULLER is based in Kent Town, on the fringe of the Adelaide CBD, in South Australia. Established in 1993 as a PR Agency devoted specifically to agriculture and wine, we have expanded to encompass a range of finance, research, health, community services, food, retail and corporate communication clients over the last 21 years.

We have insisted that clients should be offered an integrated range of communication solutions to improve outcomes and maximise value.

So unlike many other agencies FULLER has always suggested complementary tactics such as design, web, social media and content marketing to value add its PR offer.

We believe the PR Agency of today must be adept at not just defining and crafting stories but also understanding the enormous range of channels which now exist – from Facebook and Twitter to bloggers – and being skilled at engaging them.

This content marketing approach to PR not only achieves greater cut through in the crowded media landscape but is more authentic as the client actually owns its media.

The other major change we have noticed as a two-decade old PR Agency is that content marketing  (as opposed to traditional media publicity) offers the chance to measure success more objectively and accurately. We no longer have to rely on the single dimension of press column centimetres to prove that we have done our job effectively.

Today, we can develop reports that show the exact readership, interaction and response to our carefully targeted and distributed content, confirming to our clients that we are much more than just a one dimensional agency but an innovative brand communication partner to their business.

Explore Public Relations Stories

  • New PR fits the digital age

    “The industry is changing, people source their news and information in different ways.” These words came from the mouth of Fairfax Chief Executive Officer Greg Hywood as he justified the…

  • Adelaide hospitality and charity shines on TODAY

    When Channel 9’s TODAY came to Hahndorf in early June – as part of its ‘We Love Australia’ tour – FULLER saw a chance to work collaboratively with the show’s…

  • FULLER crushes PR for Hills festival

    The FULLER team was hard at work in recent months preparing for one of Adelaide’s biggest and best regional festivals – the 2016 CRUSH Festival. With 41 wineries hosting 43 events over…

  • Barunga Village secures $990,000 extra funding for multi-million dollar expansion

    Barunga Village has secured an additional $990,000 in Federal Government funding for its $10.7 million expansion of Barunga Homes, a project with flow on benefits for the entire Port Broughton…

  • We party, party, party

    It’s not every day you have an ARIA award winning hip-hop artist play at your housewarming. Or a celebrity chef keeping your guests fed and satisfied with gourmet creations. But…

  • A school for the future

    FULLER was proud to promote the opening of the new Year 6/7 Centre at Saint Peter’s Woodlands this month. We were even more excited that the Guardian Messenger ran a…

  • Drapht is in the house!

    Imagine a housewarming where the entertainment is provided by an ARIA award winning hip-hop artist and you have a star chef flipping burgers on the barbecue. Imagine no more…that’s the…

  • FULLER walks a mile

    During August, one of the chilliest Adelaide winters in 20 years, the FULLER team braced the cold and walked a mile in the boots of Adelaide’s homeless. With around 6000…

  • No-interest loan store launches in Adelaide

    This month FULLER was engaged by Australia’s largest microfinance provider, Good Shepherd Microfinance, to help it launch its first South Australian Good Money store. The store provides a vital community…

  • Going for gold

    Joining forces with clients Electra House and The Quarter Club, FULLER was tasked with promoting the 2015 Premier’s Games Appeal Dinner, which included a glamorous photo (and article) in the Adelaide Advertiser.…

  • The power of VETO

    You may not be aware but there’s a changing of the guard going on in the Australian wine industry and with two sons – Tom and Sam – taking the…

  • The Hills fires up for Winter Reds

    Tens of thousands of South Australians emerged from their winter hibernation, pulled on a jacket and scarf and headed for the Adelaide Hills for the 2015 Winter Reds, held on the…

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