PR Agency

FULLER is based in Kent Town, on the fringe of the Adelaide CBD, in South Australia. Established in 1993 as a PR Agency devoted specifically to agriculture and wine, we have expanded to encompass a range of finance, research, health, community services, food, retail and corporate communication clients over the last 21 years.

We have insisted that clients should be offered an integrated range of communication solutions to improve outcomes and maximise value.

So unlike many other agencies FULLER has always suggested complementary tactics such as design, web, social media and content marketing to value add its PR offer.

We believe the PR Agency of today must be adept at not just defining and crafting stories but also understanding the enormous range of channels which now exist – from Facebook and Twitter to bloggers – and being skilled at engaging them.

This content marketing approach to PR not only achieves greater cut through in the crowded media landscape but is more authentic as the client actually owns its media.

The other major change we have noticed as a two-decade old PR Agency is that content marketing  (as opposed to traditional media publicity) offers the chance to measure success more objectively and accurately. We no longer have to rely on the single dimension of press column centimetres to prove that we have done our job effectively.

Today, we can develop reports that show the exact readership, interaction and response to our carefully targeted and distributed content, confirming to our clients that we are much more than just a one dimensional agency but an innovative brand communication partner to their business.

Explore Public Relations Stories

  • Stepping up for South Australia’s homeless

    As Adelaide has its coldest start to winter in 30 years, spare a thought for the men, women and children sleeping rough in cars, on couches, in crisis accommodation or…

  • Affordable housing for Bowden

    FULLER client Unity Housing launched its $13.1M affordable housing development in the city fringe suburb of Bowden last Friday. Launched by the Minister for Urban Development and Housing, Deputy Premier…

  • Wined up at Market Shed

    A record 700 wine lovers flocked to The Market Shed on Holland on 20 June, as part of the ongoing Adelaide the Wine Capital of Australia promotion. This was the fifth…

  • FULLER horsepower

    March was mad here at FULLER. We worked with both the South Australian Jockey Club promoting the famous Adelaide Cup and the Volvo Polestar Racing Team producing a short piece…

  • Powerful wines for powerful people

    FULLER client, Jim Barry Wines, has always known that its powerful red wines from the Clare Valley have been the tipple of choice for powerful people around the world. But an…

  • FULLER backs a winner at the racetrack

    Featuring hundreds of sparkling fillies, dashing gentlemen and an abundance of vintage style, the inaugural ‘The Starting Gate’ pop-up venue at the 2015 TattsBet Adelaide Cup was an overwhelming success.…

  • FULLER helps drive new trends at the racetrack

    FULLER has joined forces with the South Australian Jockey Club (SAJC) to bring Adelaide’s pop-up revolution to the traditional sport of kings. The SAJC will launch one of Adelaide’s freshest…

  • Pirate Life sails onto Australian craft beer scene

    With telescopes poised, cannons loaded and land ahoy the Pirate Life Brewing company has sailed under the radar and onto the Australian craft beer scene to capture beer lovers across…

  • Rebuilding lives

    Employment opportunities resulting from the influx of events hitting Adelaide this month are opening doors for people experiencing homelessness, thanks to Hutt St Centre’s Pathways to Employment program. Adelaide’s leading…

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