People's Choice

A podcast series for first home buyers.

The Brief

Help younger Australians unpack the home buying process.

Buying a first home is scary. It’s a big decision with endless questions.

People’s Choice wanted to help younger Australians unpack the home buying process. So Fuller created an integrated education campaign centred around a podcast series.

49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising – which makes it the ideal media to connect with busy first home buyers on the go.

Services Provided

Design & Motion Graphics, Creative Campaigns, Film, Photography & Audio, Communications, PR & Social Media

Strategy

Fuller’s team of strategists, creatives and digital natives united to produce My Home or Yours, a People’s Choice podcast for first home buyers. The series was supported by an integrated campaign of advertising across TikTok, Spotify, Apple Podcasts and Instagram.

We teamed up with five industry experts to research and write the scripts, record the podcasts, and design, film and photograph short and long-form content that answered the big questions like:

How do you save for a deposit? Are auctions safe? Why do people tap walls at inspections?!

Results

My Home or Yours was built on relevant, engaging and practical information.

The campaign also helped People’s Choice launch its new brand to a younger audience of first home buyers.

And people tuned in!

  • 4,600

    More than 4,600 page interactions

  • 7 minute

    A significant seven minute average dwell time.