Mitchell Brandtman

A new brand to enable success in the building and construction industry

The Brief

A unique value proposition and new identity for leading quantity surveying brand.

Mitchell Brandtman has been an industry leader in quantity surveying in Australia for over 50 years. Known for delivering objective and impartial quantity surveying solutions, MB has consistently driven value, risk mitigation, and cost efficiency across the building and construction sectors.

Their new brand strategy sought to strengthen their position and deepen their industry impact, while also showcasing a strong focus on people and customer service.

Services Provided

Brand Research & Consumer Insights, Brand Strategy & Identity, Websites, Film, Photography & Audio

Comparison of the old vs new Mitchell Brandtman logo

The brief demanded a contemporary brand strategy that would sharpen Mitchell Brandtman’s positioning in order to drive trust and deliver greater value to clients – reaffirming their role as a true partner in an evolving sector.

Following a series of stakeholder interviews, desktop research and workshops, a brand positioning statement of “Enabling Success” was identified.

This underpinned a broader narrative, inducing key messaging that emphasised Mitchell Brandtman’s friendly, relationship-centred, and industry-leading approach – setting it apart in the Quantity Surveying industry.

Fuller’s brand design team then applied this messaging visually, developing a new visual identity to better represent Mitchell Brandtman’s unique place in the market – including a new brand logo, brand colours, photography styles and typography.

This refreshed design was then applied to a number of go to market assets for Mitchell Brandtman, including signage, a new website, custom photography, and a brand video.

 

This work was originally produced by BrandMatters, an expert brand strategy, research and insights agency, which was acquired by Fuller in 2023. Find out more.