Matilda Rutter -Digital Marketing Strategist

Matilda cut her digital teeth at an Adelaide Hills family gym before jumping head first into a role at an international digital agency in Manchester.

On her return to Adelaide, we were lucky enough to snap Matilda and her wealth of UX, lead generation, Google advertising and content marketing experience up.

While in Manchester Matilda was responsible for running digital marketing strategy for global brands such as Audi, Volkswagon and Hays Recruitment.

With numbers on her side Matilda firmly believes no marketing decision should be made without enough data to validate it. A/B testing, conversion rate optimisation and cost-per-acquisition reduction is her idea of a fun-day-out.

A self confessed Google nerd (just see the paraphernalia on her desk), Matilda is Google Certified in AdWords, Analytics, Display Network, Shopping and Mobile advertising.

Matilda, who holds a Bachelor of Marketing Management from UniSA thrives on using data to develop intricate digital marketing strategies that grow brands, increase lead generation and improve ROI.

In my spare time

Away from the screen Matilda loves cooking with local food and wine – you can often find her at the Central Markets on a Saturday morning or frequenting an Adelaide Hills winery. She also loves to spend time with her family hiking in the Hills or (more begrudgingly) out fishing with her Dad.

Qualifications: Bachelor of Marketing Management (University of South Australia)

Matilda Rutter

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