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Here, more knowledge and awareness is needed to create discontent with current behaviour",1,"number",[],{"_key":454,"_type":14,"children":455,"level":450,"listItem":451,"markDefs":464,"style":22},"18ea939352e9",[456,460],{"_key":457,"_type":18,"marks":458,"text":459},"39d3dc509326",[444],"Contemplation",{"_key":461,"_type":18,"marks":462,"text":463},"19d2ddedbdc8",[]," – Here, our change maker needs to understand what action is needed and why it’s important, along with motivation to act",[],{"_key":466,"_type":14,"children":467,"level":450,"listItem":451,"markDefs":476,"style":22},"f260294dac7a",[468,472],{"_key":469,"_type":18,"marks":470,"text":471},"72ab7418c5f6",[444],"Preparation",{"_key":473,"_type":18,"marks":474,"text":475},"40876269c280",[]," – Our climber now needs to understand how to change, along with confidence in their capability to succeed",[],{"_key":478,"_type":14,"children":479,"level":450,"listItem":451,"markDefs":488,"style":22},"9a19edf39476",[480,484],{"_key":481,"_type":18,"marks":482,"text":483},"4e01e35b2cbf",[444],"Action",{"_key":485,"_type":18,"marks":486,"text":487},"0830e5b360df",[]," – Confidence and motivation for overcoming failure and a sense of continued success become increasingly important during this stage",[],{"_key":490,"_type":14,"children":491,"level":450,"listItem":451,"markDefs":500,"style":22},"17506cb8e8e0",[492,496],{"_key":493,"_type":18,"marks":494,"text":495},"3a17094b7422",[444],"Maintenance",{"_key":497,"_type":18,"marks":498,"text":499},"0cc60209519c",[]," – After the behaviour target is reached, a continued sense of success and motivation is needed to sustain that behaviour long-term",[],{"_key":502,"_type":327,"fit":328,"media":503,"mobileImage":64,"mobileMedia":64,"surface":343,"variant":344},"4739b079a68a",{"_key":64,"aspect":330,"caption":64,"image":504,"kind":332,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":342,"videoUrl":64},{"_type":332,"asset":505},{"_id":506,"altText":335,"metadata":507},"image-207a2f422aa48a1e867cc67c48aac12fd0d07038-1920x1080-svg",{"blurHash":508,"dimensions":509,"lqip":510},"MpG+O]SgBHohs7BFaw,,j^axV|oJW=WVW?",{"height":339,"width":340},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQFA\u002F\u002FEAB8QAAICAgIDAQAAAAAAAAAAAAECAAMEBREhE0FRcv\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAYABP\u002FEAB4RAAEEAgMBAAAAAAAAAAAAACEAAQMFAgQRMaFR\u002F9oADAMBAAIRAxEAPwBiqjyYqkWOHVOVVfZmmo1t9Ouqt2GUWyLSS6MvVY+RjSDpPzKWWAcd+Rz1N9rdS6VnHr4dDk\u002FR4quqY9jTznycnxT2NSsQvDAe\u002FsIuOhCNMY34LlHXkIYL\u002F9k=",{"_key":512,"_type":260,"content":513,"surface":343},"df27616fcfa6",[514,522,530,538,546,554],{"_key":515,"_type":14,"children":516,"markDefs":521,"style":22},"f86747cee58b",[517],{"_key":518,"_type":18,"marks":519,"text":520},"ff091bfe00e6",[],"As HCD practitioners, we can’t drag everyone up this mountain. But we can build better pathways by understanding the obstacles, or ‘friction’ that is making the journey harder and adjusting the environment accordingly. We can also understand where motivation is lacking, and create the right kind of ‘fuel’ that will push people forward.",[],{"_key":523,"_type":14,"children":524,"markDefs":529,"style":22},"bfbff40d1ba0",[525],{"_key":526,"_type":18,"marks":527,"text":528},"02ff01ff472b",[],"The journey to change is also not the same for everybody. For some, the path may be smooth, but for others, steep and treacherous. Some may be beginning their journey at pre-consideration, whereas others may have reached the action phase, but slipped off track. People may also believe different stories about this mountain and their capability to climb it.",[],{"_key":531,"_type":14,"children":532,"markDefs":537,"style":22},"960169efeebb",[533],{"_key":534,"_type":18,"marks":535,"text":536},"0dbcb13bce73",[],"Robust research is key to learning about our different audiences, understanding influences and challenges, and identifying tailored ways to better balance the fuel and friction at play.",[],{"_key":539,"_type":14,"children":540,"markDefs":545,"style":364},"92cb96abaec8",[541],{"_key":542,"_type":18,"marks":543,"text":544},"6e300e87ef3c",[],"Research and Discover",[],{"_key":547,"_type":14,"children":548,"markDefs":553,"style":22},"8e66298e54c9",[549],{"_key":550,"_type":18,"marks":551,"text":552},"b50bdb595699",[],"There are different types of data we can collect through research.",[],{"_key":555,"_type":14,"children":556,"markDefs":561,"style":22},"114009528713",[557],{"_key":558,"_type":18,"marks":559,"text":560},"de29ba1f23c2",[],"Quantitative data tells us what, where, when, and how many. Think surveys, statistics, and large sample sizes. Qualitative data tells us why. Think interviews, workshops, and small sample sizes. Behavioural data tells us what people do. Think observed actions or recorded habits. And attitudinal data tells us what people think and feel. 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We can then analyse this data through a behavioural psychology lens and ask..",[],{"_key":584,"_type":14,"children":585,"level":450,"listItem":590,"markDefs":591,"style":22},"44739c13e19b",[586],{"_key":587,"_type":18,"marks":588,"text":589},"566723b95884",[],"Who are the different audience groups we need to reach?","bullet",[],{"_key":593,"_type":14,"children":594,"level":450,"listItem":590,"markDefs":599,"style":22},"6b01f4982331",[595],{"_key":596,"_type":18,"marks":597,"text":598},"62108a1e1900",[],"What unconscious beliefs and biases may they hold, based on their background, experiences, shared beliefs and behaviours?",[],{"_key":601,"_type":14,"children":602,"level":450,"listItem":590,"markDefs":607,"style":22},"3f0b0ada1645",[603],{"_key":604,"_type":18,"marks":605,"text":606},"63288b93f6e4",[],"What environmental factors are encouraging or discouraging behaviour?",[],{"_key":609,"_type":14,"children":610,"level":450,"listItem":590,"markDefs":615,"style":22},"364141ce6e16",[611],{"_key":612,"_type":18,"marks":613,"text":614},"977f6aea05b5",[],"What social factors are encouraging or discouraging behaviour?",[],{"_key":617,"_type":14,"children":618,"level":450,"listItem":590,"markDefs":623,"style":22},"44d2309e246c",[619],{"_key":620,"_type":18,"marks":621,"text":622},"55acacacb6cf",[],"What values do they hold and how do they encourage or discourage behaviour?",[],{"_key":625,"_type":14,"children":626,"markDefs":630,"style":22},"99e25296dd95",[627],{"_key":628,"_type":18,"marks":629,"text":89},"86f7655bbb5b",[],[],{"_key":632,"_type":14,"children":633,"markDefs":646,"style":22},"c79ca3a84572",[634,638,642],{"_key":635,"_type":18,"marks":636,"text":637},"da99651a0c93",[],"Once we’ve found answers to these questions, we can translate them into ‘",{"_key":639,"_type":18,"marks":640,"text":641},"5bbc225a24db",[444],"how might we",{"_key":643,"_type":18,"marks":644,"text":645},"d185feba5db4",[],"’ questions.",[],{"_key":648,"_type":14,"children":649,"level":450,"listItem":590,"markDefs":658,"style":22},"3b631ec375ae",[650,654],{"_key":651,"_type":18,"marks":652,"text":653},"a24c68a5724a",[444],"How might we",{"_key":655,"_type":18,"marks":656,"text":657},"b482340e40c0",[]," reach these different audience groups?",[],{"_key":660,"_type":14,"children":661,"level":450,"listItem":590,"markDefs":669,"style":22},"42e9829ec7b8",[662,665],{"_key":663,"_type":18,"marks":664,"text":653},"b1ed9bf18e0e",[444],{"_key":666,"_type":18,"marks":667,"text":668},"9892f0b7c7a8",[]," craft our communication style to suit their subconscious beliefs and biases?",[],{"_key":671,"_type":14,"children":672,"level":450,"listItem":590,"markDefs":680,"style":22},"e1fe2abe48c9",[673,676],{"_key":674,"_type":18,"marks":675,"text":653},"21caae71cb2a",[444],{"_key":677,"_type":18,"marks":678,"text":679},"db0504552fea",[]," alter their environment to encourage the desired behaviour?",[],{"_key":682,"_type":14,"children":683,"level":450,"listItem":590,"markDefs":691,"style":22},"9d44b668bff4",[684,687],{"_key":685,"_type":18,"marks":686,"text":653},"500c49c83bc0",[444],{"_key":688,"_type":18,"marks":689,"text":690},"2bff0d691d39",[]," leverage social factors to encourage the desired behaviour?",[],{"_key":693,"_type":14,"children":694,"level":450,"listItem":590,"markDefs":702,"style":22},"7539351eca39",[695,698],{"_key":696,"_type":18,"marks":697,"text":653},"6f65c38ef5aa",[444],{"_key":699,"_type":18,"marks":700,"text":701},"636dd93cbb1e",[]," leverage their values to encourage the desired behaviour?",[],{"_key":704,"_type":14,"children":705,"markDefs":709,"style":22},"745096e89689",[706],{"_key":707,"_type":18,"marks":708,"text":89},"4778c010fc26",[],[],{"_key":711,"_type":14,"children":712,"markDefs":717,"style":364},"8c2d59e7fce0",[713],{"_key":714,"_type":18,"marks":715,"text":716},"4f4712239b39",[],"Tips and Takeaways",[],{"_key":719,"_type":14,"children":720,"markDefs":725,"style":22},"2e4959710e8c",[721],{"_key":722,"_type":18,"marks":723,"text":724},"0edd05a9c7b6",[],"When applying a human-centred design approach to impacting long-term behaviour outcomes, consider these five key takeaways.",[],{"_key":727,"_type":14,"children":728,"markDefs":733,"style":734},"509d6ac09ee3",[729],{"_key":730,"_type":18,"marks":731,"text":732},"aec416553a67",[],"Research & Synthesise",[],"h3",{"_key":736,"_type":14,"children":737,"markDefs":742,"style":22},"8f2f172a64f2",[738],{"_key":739,"_type":18,"marks":740,"text":741},"629a0e724937",[],"Review any existing literature offering relevant behavioural insights on the topic at hand. Based on the questions that still need answering, decide on a combination of research techniques that will provide quantitative and qualitative data about what people do, think and feel.",[],{"_key":744,"_type":14,"children":745,"markDefs":750,"style":734},"35d6fcd5aa91",[746],{"_key":747,"_type":18,"marks":748,"text":749},"2359cc1e8c47",[],"Map & Personify",[],{"_key":752,"_type":14,"children":753,"markDefs":758,"style":22},"634c96c99123",[754],{"_key":755,"_type":18,"marks":756,"text":757},"d5d82d4a3756",[],"Create profiles of your target audience. Who are they? What do they need, want and do? What stories do they believe? Create journey maps that demonstrate their current behaviour journey through the five stages of change, and identify where friction is low, and fuel is high.",[],{"_key":760,"_type":14,"children":761,"markDefs":766,"style":734},"a79452532ed5",[762],{"_key":763,"_type":18,"marks":764,"text":765},"830d47c09f97",[],"Explore & Prioritise",[],{"_key":768,"_type":14,"children":769,"markDefs":774,"style":22},"d388b07b387d",[770],{"_key":771,"_type":18,"marks":772,"text":773},"1140d713076b",[],"Based on the insights identified and audience journeys mapped, ask ‘how might we?’ questions to identify some potential solutions to the problem. Choose a specific audience and map solutions on an impact vs likelihood matrix, and choose a solution to prototype. 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Conjuring memories of campaign ideas left on the focus-group floor, and rounds of concept changes that lead to an outcome that resembles very little of your original vision.","\u002Farticles\u002Finsights\u002Fco-design-embracing-community-purposeful-creative","June 2026",{"title":828,"slug":829},{"url":1173,"alt":335,"width":339,"height":340,"lqip":1174,"blurHash":1175,"assetRef":1176},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F15f1f2ca0f483e4bddae99466642e96d907938b1-1080x1920.jpg?auto=format","data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAkABQDASIAAhEBAxEB\u002F8QAGAABAAMBAAAAAAAAAAAAAAAAAAQGBwX\u002FxAAkEAABAwQBAwUAAAAAAAAAAAABAAIDBAURIRITMUEUIzJRgf\u002FEABgBAAMBAQAAAAAAAAAAAAAAAAIEBQYA\u002F8QAHBEAAgIDAQEAAAAAAAAAAAAAAAECIQMEEhEx\u002F9oADAMBAAIRAxEAPwCIbjSRRdV3Ij6AyV0LZcKS4xu9NIHOb8mnRH4qvBI06yEpIZIL9TzQayCJMeWrZyRlY4ek\u002FC1SxjmUUeSqHM5RGoMHhmSUV5e+oPJ2B4WjWmaIW1spwZXDusxoLJNLOHOy2POdq6NkFNStjaewTz1k7LclFR5iidNWDqHaKvTVfuHaJta1HLUonE4zhQap7sHaIjx\u002FQsCs5MrjzO0RE+iolR\u002F\u002F2Q==","cK7.^rMuR+q9ajohcGo$n$ozacV=t8kDWC","image-15f1f2ca0f483e4bddae99466642e96d907938b1-1080x1920-jpg",{"title":1178,"excerpt":1179,"path":1180,"publishedLabel":1181,"category":1182,"heroColour":830,"image":1183},"Brand Architecture 101: Branded House vs House of Brands!","What is Brand Architecture? Brand architecture is how you organise, manage and bring your brands to market. It reflects your overall business strategy and shapes how your brands are presented to customers and how they relate to each other within your portfolio. These models are c","\u002Farticles\u002Finsights\u002Fbranded-house-or-house-of-brands","April 2026",{"title":828,"slug":829},{"url":1184,"alt":812,"width":1185,"height":1186,"lqip":1187,"blurHash":1188,"assetRef":1189},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F820688470773d31a0d4e41e88512e0a46f1fbd52-4500x3000.jpg?auto=format",4500,3000,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABQAGB\u002F\u002FEACAQAAICAgICAwAAAAAAAAAAAAECAwQAEQUxEiEGQVH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAEBgf\u002FxAAcEQACAgIDAAAAAAAAAAAAAAABAgADETEEElH\u002F2gAMAwEAAhEDEQA\u002FAMDBFHDfdplMkSn0B9438YvvxnKV7cQ0pfxcHrxP7h95HnsSkSlAR0BhPEzSrZeMSbVnCnY3vC8mlLw\u002FbyVqqtChSN7ncLL7mY6C796B2MsMrErXjUdBQMsz8pg4iAJ\u002F\u002F9k=","VGJFMl0F~QEnN4-$9wFat2RAS]R+r^xUVts:R.bIxZjY","image-820688470773d31a0d4e41e88512e0a46f1fbd52-4500x3000-jpg",{"title":1191,"excerpt":1192,"path":1193,"publishedLabel":1194,"category":1195,"heroColour":830,"image":1196},"A health test for your brand","We think nothing of booking our cars in for a grease and oil change by our mechanic. We arrange to have our tax checked by our accountant. We have an annual blood test so our sugar levels and cholesterol can be checked by our doctor.` But why is it we don’t ask a specialist to ch","\u002Farticles\u002Finsights\u002Fbrand-health","February 2026",{"title":828,"slug":829},{"url":1197,"alt":1198,"width":340,"height":1199,"lqip":1200,"blurHash":1201,"assetRef":1202,"source":1203},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F24bcc5e6c32eecb512e9815971dad77fa5b28aa2-1920x1025.png?rect=0,35,1920,963&auto=format","eye test board",1025,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAAAsTAAALEwEAmpwYAAACGUlEQVQokX2SS3ObMBSF\u002Ff\u002FXXbXTdjptOnHr2AHXj4AxD\u002FMWksCAwfkzX0fESbrq4iykGX0659w7i6KIJEnIspyyKBFCTKqq6iZzLilFTlEmZPmJOPYJAxff23NwNuy3Fn\u002FsBx6X98zSNKUoiumxUpq6ric1TTOprjVKCaQskaqgkjlFEZOmAaeTR+g7eO6Gp63Fxl4wMzAp5QQ5ty1t19F1HX3fc+l7Gq2Io4D0FKBVSdMIlMoRVUKen0hinyhwOLobnK3FTJQCrTTn85nOQC6XScMwMA4DWgrc3QbvaYeqctpW0ZwrlDapUoo8IjFOj3s8Z83MRNU3d\u002F0NNAwj1+uV6zhSywrf2eO7T0iR03U1XadvTguESMhM\u002FNDBP2xegCZu23bvzsYrz8\u002FPXK8jtaoIvQPBwUWUGV1f018azq2pqUS+uTwQejtmZqJaa1rjsL9wmYDvDnUlCZwjvnNAFOkb0ESfgDKlfAUed2Yo5lLRNOfbMEyHL9BhuNAoRRomJEFEVWa0nabrTecV2vQoEoosJA5dgsP2\u002F8BxHOjbhkZJdCVodDU5fAXWukSK9B\u002FghlkQBMRxTJ6bgl8W2qyR0nqqQilzFsjKfGxWLKcSKWVxIktD4sgjOO5xn2x26wdmd3d3zOdzFosFy+WK1eoRy7KwbZv1eo29tm+ysNcrLGvB4+oXy8U9i98\u002Fmd9\u002F5+ePL3z7+pHPnz7wF\u002FV33gVM2XD3AAAAAElFTkSuQmCC","MCNm+t?wD%xuDjt7t7j[a{j[IUj[RPayxu","image-24bcc5e6c32eecb512e9815971dad77fa5b28aa2-1920x1025-png",{"_type":332,"asset":1204,"hotspot":1206,"crop":1212},{"_type":1205,"_ref":1202},"reference",{"_type":1207,"height":1208,"width":1209,"x":1210,"y":1211},"sanity.imageHotspot",0.4446120176053391,0.30639492373938965,0.4990158924896874,0.3713954934372636,{"_type":1213,"bottom":1214,"left":1215,"right":1215,"top":1216},"sanity.imageCrop",0.026779803911169256,0,0.033967766220303855,{"title":1218,"excerpt":1219,"path":1220,"publishedLabel":1221,"category":1222,"heroColour":830,"image":1223},"From Recipe Book to Wellness Empire: How Kic Nailed the Art of Brand Evolution","What began in 2015 as Keep it Cleaner – a simple recipe book by two former model friends – has transformed into a global wellness brand with over 2.5 million community members worldwide and an app downloaded more than 750,000 times. A community I am now proudly a member of. But t","\u002Farticles\u002Finsights\u002Fbrand-evolution-kic","August 2025",{"title":828,"slug":829},{"url":1224,"alt":1225,"width":1226,"height":1227,"lqip":1228,"blurHash":1229,"assetRef":1230},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F40b9448edef43b568be6ad1bc001c71bfa79a67f-2683x1755.jpg?auto=format","illustration of person running with leaves growing behind them",2683,1755,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQGAwf\u002FxAAfEAABBAICAwAAAAAAAAAAAAABAAIDEQQhMWEFEyL\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAABP\u002FEABcRAQEBAQAAAAAAAAAAAAAAAAABIRH\u002F2gAMAwEAAhEDEQA\u002FAO6SNbWrtLZDnRxPdrraelaPVJWiBypPyM00uVHE6T5FA657VfUUiiwml+OHPuyhawtMUTGAk0EJpj\u002F\u002F2Q==","VCMRlX?^-:Mx%gyFRPMx%NaeRjn$tRWBRix]R+RkjYt7","image-40b9448edef43b568be6ad1bc001c71bfa79a67f-2683x1755-jpg",{"title":1232,"excerpt":1233,"path":1234,"publishedLabel":1235,"category":1236,"heroColour":830,"image":1237},"In uncertain times, balance with brand","When the world feels as chaotic as it does right now, the antidote is often as simple as getting back to basics, core beliefs and values – like logging off, connecting with your community, and focusing on the things that truly matter. It’s the same in business. The ever-evolving,","\u002Farticles\u002Finsights\u002Fbrand-building-in-uncertain-times","April 2025",{"title":828,"slug":829},{"url":1238,"alt":335,"width":1239,"height":1240,"lqip":1241,"blurHash":1242,"assetRef":1243},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F49030fc435432010180b30685047140e346604e9-1536x1024.png?auto=format",1536,1024,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAAAsSAAALEgHS3X78AAADJElEQVQokQEZA+b8AFdXUl1cVj4+NSwxKV5kYaqqq8vJzcfFyb29wMnIzNTR1s7L0MzKzs\u002FLz5yZmEtKQiMmHRccFigrKE9STwBsbWmRj4xubmhFSEJna2iUlZa2tbe1triboKGztLfGxMirqaqop6jEwMOdmplISUIoLCU9QT1wcW+hn58AeXl2ubW1qaelbW9sdXd2h4iIoKChqKqsjJKSpqmqtbS2fX57cnNvpKOjl5aUU1ZQVFdTjIyLvLm50c3NAHFxbrq3t8K\u002FwIKDgmxwbnl7epaXmKeoqpebm62usLCvsWhrZkdKQXR1cJCRj4iJh6Sjo8rGx9PP0NDLzABRU0+RkI+qqKl5e3lYXVpjZ2aOj5CnqKqho6S2trmwr7BkZmA9QDdpa2WlpKTCv8DOy8zNycrAvr61s7MAUFNOeHl3gYGAZmlmZmlncXRzi4yNmpycn6Cgube6qqmpZGVfV1lRlpWTxcLDy8jJv72+sK6vrayrr66tAHV1cqSjopWVlGlsan1\u002FfZaWlpOUlIaIhpWWlbOys6CennNzboGBfbWzs8XCw7+9vbe1trKwsMC+vs7JygBrbWqmpKSjoqJ5e3mQkI+npqaMjYxvcW6JiYehoaGOjYyMi4msqqi+u7vCv8DGwsO\u002FvL2ysbC4tbW7uLgALjMwUlNRXF5cVllXfH18jI2MZmpnT1RPbnBtc3RyY2Vif398oJ+doJ+enJualJWTgYOBbG5sY2RjXF5dAAkPCxIXExcdGR0kIDY7N0VLRzlBPTU8N0RIRDY6Ni0xLUtOSVhbV0hNSj1DPjM5NSYtKR0iHxgbGRQXFQAKEgwMFA4PFxERGhQYHxkgKCEnLygwNjAxNS8bHxoaHxoyNS8xNjAiKCIXHxkTGhQOFxEOFRAMEg4KDwsAFBwVFh4XGiEaHSUeIighKC0mLzQtODw1NTkyISUgJCgiODs0Ojw1MjUvKi4oJCgiHiQdGyEbGB8YFhwVABgfGBogGh4lHiQpIikuJy4yKzM3MDg7NDc6MygsJiouKDk7NDs+Nzc6NDM2MC8zLCktJiIoIR4kHBogGVJbUZXHs7vIAAAAAElFTkSuQmCC","VWG+O7M{Rjaej[~qj[RjWBt79FxuInayt7azofIUt7WB","image-49030fc435432010180b30685047140e346604e9-1536x1024-png",{"title":1245,"excerpt":1246,"path":1247,"publishedLabel":1248,"category":1249,"heroColour":830,"image":1250},"Beyond Incentives: The science of motivation","This piece is part 2 of a 4 part series on behaviour change that was researched, written and designed as part of the Fuller Fellowship program. The series looks at behaviour change through the lens of human-centred design, and provides insights and guidance for communicators, des","\u002Farticles\u002Finsights\u002Fbeyond-incentives","July 2024",{"title":828,"slug":829},{"url":1251,"alt":335,"width":1252,"height":1253,"lqip":1254,"blurHash":1255,"assetRef":1256},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F029e6356d2e352fcb913b2ab80f4760a624b8709-1179x2095.png?auto=format",1179,2095,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAkCAYAAACJ8xqgAAAACXBIWXMAAAwmAAAMJgE29OC7AAACjUlEQVRIie2U30tTURzA\u002FW96CpJACu+dkiWSaflsIfVQZJRkoabL\u002FJVt5u65d5tOt+mmzowie6okQoIerOglwod+YTjT7Z57Jz0UBbVPbM2UGBH5Jj584Mv3wOd8z\u002Fec7ylIakraFCqbJG0K9YepKd8KtoVs95At\u002F2wcOdbitXxJjrV8yR\u002Fraj5hKaZxCNM4iKnvX4+NKqSvFuk\u002Fhuk9kkX6jyL9tZjeKky99E+hmja1YkyjHGvwFDJwBjlYhxxuwBo6hzV8ASvYjhVswwqcxRpqxA5dxQp1IgPnkd6aTLU5obpRWIE13Iw9qmFH3aRifuwJL\u002FaEwI62Yo+ewR5twB7rxh5zYYUvYYe6sAZOYur70qYoziMcasKOeEiNu0ndCJCaGmL15gAydoWV8UbkeBOpSRerk\u002F3IkVZWgp0k8gpFMaanDNNzAlM\u002FhRyoIxFs4X3IzesRH\u002FORAHPhMK+C\u002FayE21kccfE0cJkHxmleimoSwpGW60fOXIpC0q2QuFzKcquDZI\u002FKgqjlnu4l4rvLdDhGLHSHSd8Uz4w2nujH6e6tpr5jL1O9RXzQlJxw4y33KyS6ilhuKSThLORt32HC2hjNxgtCkQmi0Si9vlluaYJH1ytxduykzrmDUM8u3niK8wgzeBQSrr0krxXxrr+KcW2QTn2WSChMbGQYn3eaGa2dec8B7rt2c7t3N8\u002F79rD0y\u002FG3SVGIi3LmtHpmhJNZXxMP\u002FU4eGxd5K46wIhwsakqWxL+OXlKU8FGUERcHWBCVvBE1LIqK3xv+1yxLoWRJZjdwbM3fRt0Wqts9VLfCs5FC+SGFmvnPNoUl1O+WpnwtsHX1s204vmwa3fE5JdRPmQrjUleXNo1Q45amLPwEOIOoZZKvmbYAAAAASUVORK5CYII=","c5QsbE}r:z-qoLjD{aNsB@:|WUXV2Mwz;H","image-029e6356d2e352fcb913b2ab80f4760a624b8709-1179x2095-png",{"title":1258,"excerpt":1259,"path":1260,"publishedLabel":1261,"category":1262,"heroColour":830,"image":1263},"Can you afford to cut your marketing right now?","Have you noticed your local coffee shops are closing their doors? This doesn’t mean people have stopped needing their morning caffeine fix, it just means that they’re now getting it at home with a 5c teaspoon of Nescafe Gold. They’re also packing their lunch, and having friends a","\u002Farticles\u002Finsights\u002Fcan-you-afford-to-cut-your-marketing-right-now","June 2024",{"title":828,"slug":829},{"url":1264,"alt":335,"width":1265,"height":1266,"lqip":1267,"blurHash":1268,"assetRef":1269},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F087aeb880335447f7b067d36ed7c6eb64cc02097-1200x628.jpg?auto=format",1200,628,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAKABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMEBQYH\u002F8QAHhAAAgEEAwEAAAAAAAAAAAAAAQIDAAQFERIhMQb\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAADBv\u002FEABsRAAICAwEAAAAAAAAAAAAAAAABAiEDERIT\u002F9oADAMBAAIRAxEAPwDm\u002FwAn8+mbmk5XARYtFl12RVrm8bZ4sy2wZVUr0T6az2ClkiFyYpHQ8PVOqRlpHkkiMjs54esd1TY58JsGSj5qrITdEiimJ2o3RQbCP\u002F\u002FZ","M89s.c^70J0|Na9]Il$$-ts;0cEf?1=ys=","image-087aeb880335447f7b067d36ed7c6eb64cc02097-1200x628-jpg",{"title":1271,"excerpt":1272,"path":1273,"publishedLabel":1274,"category":1275,"heroColour":830,"image":1276},"Rebuilding brand reputation in the insurance industry","When more than half of the world’s consumers don’t trust the insurance industry you know there is a reputation problem. This finding from a 2022 Edelman Trust Barometer study was just one of a number of increasing concerns about the embattled sector aired at the inaugural Insuran","\u002Farticles\u002Finsights\u002Fbrand-reputation-insurance-industry","April 2024",{"title":828,"slug":829},{"url":1277,"alt":335,"width":1265,"height":1266,"lqip":1278,"blurHash":1279,"assetRef":1280},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F8069872321222377f0e0071ed5690a4690a26d15-1200x628.jpg?auto=format","data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAKABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAMGBAX\u002FxAAlEAACAQMCBQUAAAAAAAAAAAABAgMABAUGESEiMTJBBxITFFH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAEBQb\u002FxAAgEQAABAYDAAAAAAAAAAAAAAAAARETAgMEEhVxISJC\u002F9oADAMBAAIRAxEAPwCAxuL0\u002Fkc4YLqe7S1G7HkIjO3jeqDKac0XksVCZIhjrhZhErxDvU+SKVpB2fP3cTsWi+PsJ3HT8pWn1EmfKyAMom4BuI61oJ1O8Z9k0DS6htDtXY7tn6RaLjt0+xlppHbm9wO3CisWed0zF2qMyqHIAB2Aoqfi4z5eiCsingh\u002F\u002F9k=","MGF=d-0rIVIXtmH;p1M|xu%M03}%WAt5n4","image-8069872321222377f0e0071ed5690a4690a26d15-1200x628-jpg",{"data":1282,"sourceMap":1283},{},{}]