Why a human-first approach is essential to your online brand strategy
Why a human-first approach is essential to your online brand strategy
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Just like the iPhone, 3D printers, and driverless cars, when Google Glass launched in 2013, the glasses — which featured…

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JobKeeper: the training wheels are off
JobKeeper: the training wheels are off
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In this year’s long and winding road of shocks and surprises, there has been one undeviating constant: the extraordinary resilience…

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The death of print
The death of print
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I took no pleasure in seeing the 159-year-old Border Watch newspaper close its doors earlier this month. As one of…

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Creative change for good
Creative change for good
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What gets you out of bed in the morning? Probably a 100-decibel alarm clock on these frosty sunrises. But seriously…

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Content is still king
Content is still king
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Back in 1996 – before COVID, the GFC, 9.11 and the first Crows premiership – Microsoft’s Bill Gates wrote an…

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The new normal
The new normal
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This is not the end. It is not even the beginning of the end. But it is, perhaps, the end…

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Journey to the other side
Journey to the other side
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Wife? Kids? Phone? Keys? Wallet? Everyone OK? Week four of Working From Home (WFH) is like opening your eyes after…

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Wash your brands
Wash your brands
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It was Albert Einstein who once opined that: “In the middle of difficulty lies opportunity.” While “no worries” Australia might…

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Using VR to tell your brand’s story
Using VR to tell your brand’s story
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From cave drawings by our Neanderthal ancestors 30,000 years ago, to Instagram Stories featuring Sunday morning jogs and #smashedavo, humans…

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The new authenticity
The new authenticity
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In his book Meditations in an Emergency, American writer and poet Frank O’Hara wrote: “In times of crisis, we must…

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Who the hell are we?
Who the hell are we?
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It was Jeff Bezos, founder of Amazon.com and the world’s wealthiest homo sapien, who said “your brand is what other…

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Christmas content unwrapped
Christmas content unwrapped
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As a Christmas tragic and advertising fanatic, December is one of my favourite times of the year. Providing endless opportunities…

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