Content is still king
— Written by Marcus LaForgia
Back in 1996 – before COVID, the GFC, 9.11 and the first Crows premiership – Microsoft’s Bill Gates wrote an… Read more
The new normal
— Written by Marcus LaForgia
This is not the end. It is not even the beginning of the end. But it is, perhaps, the end… Read more
Journey to the other side
— Written by Marcus LaForgia
Wife? Kids? Phone? Keys? Wallet? Everyone OK? Week four of Working From Home (WFH) is like opening your eyes after… Read more
Wash your brands
— Written by Marcus LaForgia
It was Albert Einstein who once opined that: “In the middle of difficulty lies opportunity.” While “no worries” Australia might… Read more
Using VR to tell your brand’s story
— Written by Marcus LaForgia
From cave drawings by our Neanderthal ancestors 30,000 years ago, to Instagram Stories featuring Sunday morning jogs and #smashedavo, humans… Read more
The new authenticity
— Written by Marcus LaForgia
In his book Meditations in an Emergency, American writer and poet Frank O’Hara wrote: “In times of crisis, we must… Read more
Who the hell are we?
— Written by Marcus LaForgia
It was Jeff Bezos, founder of Amazon.com and the world’s wealthiest homo sapien, who said “your brand is what other… Read more
Christmas content unwrapped
— Written by Marcus LaForgia
As a Christmas tragic and advertising fanatic, December is one of my favourite times of the year. Providing endless opportunities… Read more
The value of music in marketing
— Written by Marcus LaForgia
“It will be great exposure,” they say. “I can get a cool track for $50 online,” they say. “Bands are… Read more
Behind the scenes of your favourite TV shows
— Written by Marcus LaForgia
With brands continually seeking to generate content that cuts through the noise, it’s no wonder that there’s a growing trend… Read more
Google Analytics: How to use it
— Written by Marcus LaForgia
Welcome to Demystifying the Dark Arts, the podcast meets blog “blog-cast” where we talk all about marketing in a digital… Read more
Getting value from your values
— Written by Marcus LaForgia
Today’s work-life balancing, team building days and “values based methodology” love-ins are a far cry from the (mainly male) boozy… Read more
Blog - Fuller
SIGN UP TO OUR ENEWS