written by Will Fuller

Media Release: Local agency celebrates SATC tender win

SA's Barossa Valley: FULLER was born in the Barossa, we love this state and can’t wait to tell the world about it.

Local independent creative agency FULLER is delighted to have been chosen as one of the successful tenderers for the South Australian Tourism Commission creative services contract.

FULLER is one of three locally based secondary service providers that will support the successful primary agency, TBWA.

“We are delighted to be acknowledged for the quality of our creative work and our commitment over 25 years to provide an integrated communication service to our clients,” Agency Director Will Fuller said.

South Australian Tourism Commission’s Executive Director of Marketing Brent Hill said the panel was impressed by FULLER’s creative capabilities.

“We’re excited to have a business like FULLER at our disposal. Their integrated team of visual creatives, writers and digital marketers will allow us to produce high quality work at a pace that is necessary in the global tourism market,” he said.

Will said FULLER provided a strong point of difference to traditional advertising in Adelaide.

“Our skills are in world-class content development and digital marketing that is responding to the changing nature of media consumption and we have won several national awards for this innovative approach to marketing and communication.

“We believe our services complement TBWA’s international disruptive advertising capabilities. In fact we are excited to have the opportunity to work alongside this global agency to create great tourism outcomes for the state.”

Will said his agency, which is moving into its second generation of family ownership, has grown as a 100% South Australian agency.

“We employ 25 young South Australians, most of whom have returned home from work experiences and professional development overseas and interstate.

“We call this the ‘reverse brain drain’ – their world view has fuelled the creative growth of our business.

“We expect this new SATC contract will enable us to employ more local designers and content creators and lure other young people back.

“We are very positive and upbeat about South Australia’s future as a centre for international education, defence and technology as well as wine and food.”

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