The top SEO mistakes businesses make
In 2016 SEO heavyweight SEMRush released its 11 most common onsite Search Engine Optimisation (SEO) issues from a study of 100,000 websites and 450 million pages using their Site Audit tool.
The study has highlighted a number of common issues and errors, with one major kicker – up to 50% of websites are getting it wrong.
While it’s our business to know the ins and outs of SEO, this information can be a little confronting for the majority of website owners, with limited knowledge of SEO. The good news is, if you’re one of the 50% lagging behind, it only takes a few simple steps to get back on track – and if you take the time to invest in your SEO, you’ll be miles ahead of at least half of your competitors!
What does this mean for your business?
Don’t know if your site has broken links, duplicate content and mediocre meta descriptions? Don’t stress!
All of these common SEO errors can be easily highlighted and solved by following these simple steps.
Audit, analyse and assess
Before doing anything you need to figure out how well your SEO is doing and the areas that need to be improved. The best way to do this is to conduct an SEO audit.
FULLER provides a number of SEO auditing services, or alternatively, you can conduct an audit yourself by purchasing software that will run simple tests for you. The majority of basic SEO analysis software programs on the market will provide clear results relating to each of the key elements highlighted in the SEMRush study.
Plug it in
Once you’re aware of where the problems lie, whatever they may be, there are a number of easily installable plugins and software programs that can help you to boost your SEO.
If you’re a WordPress user the Yoast plugin is the most successful, easy to use and efficient SEO plugin on the market, and it’s free.
It provides step by step instructions on how to boost SEO when uploading content to your website’s content management system – literally giving you a “green light” when your content – editorial, images, meta titles, meta descriptions and slugs (optimised URLs) – has been optimised correctly.
Keep on top of it
Once you’ve identified the problems and updated your site with SEO plugins to assist you in solving your SEO issues, you have to maintain your site’s SEO regularly.
Alert plugins, which send notifications when your website breaks any SEO rules, are a great investment for any business.
Due to the ever changing nature of SEO, errors and issues can occur over time, so reminders are a great way to stay on top of things – whether it’s an alert to ‘reduce the size of your image’, or tell you that your last blog post is ‘missing a title tag’, monitoring what is happening behind the scenes is essential for effective SEO.