The starting point for the film was an intricately balanced script that captured the conceptual notes of ‘constant change’ and ‘purpose,’ in addition to real-world facts and numbers. The script elaborated on Adelaide University’s role in reimagining education and research, and its future-defining impact on the social, economical and cultural texture of the world around it.
From the outset, our collective vision was to create a corporate film that wasn’t just a ‘corporate’ film. We wanted to complement the future-focused vision of the university with sophisticated, yet timeless imagery.
A comprehensive recce across campuses and study areas helped us establish our visual storytelling palette. New and time-tested attributes of the university were carefully considered to create a holistic expression of studying, doing research or partnering with Adelaide University. Students, staff, researchers, alumni and industry stepped in as talent, bringing a real-world perspective to the film.
Technically, the film leaned into intriguing macro textures, sci-fi aesthetics, bold washes of colour, and extreme wides to exhibit the diversity of the university, and to evolve the visual narrative in unexpected ways. Furthermore, the edit was dynamically crafted to stitch the extensive offerings of Adelaide University into a seamless story that ebbed and flowed between the inspiring and exciting. An ambient soundtrack and striking sound design added a layer of depth to the film.
Since its launch, the Adelaide University corporate film has become an integral tool to take the university to the world. More importantly, given the foundational history of the institution, the film brings to life the scale and depth of Adelaide University as a unified force forging a better tomorrow—for Australia and the world.
TESTIMONIAL
Fuller would like to thank our external contributors for helping us bring the Adelaide University corporate film to life.
Producer: Nicola Tate (Maeking) • Director: Nicholas Muecke • Director of Photography: Emerson Hoskin • 1st Camera Assist: Jake Cooper • Gaffer: Nic Datson • LX & Grip Assist: James Haskard • Production Assistant: Bolanle Akintomide • Sound Design and Mix: Scott Illingworth (Seeing Sounds)