[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"navigation-header":147,"navigation-footer":205,"caseStudy-adelaide-football-club":250,"sanity-xRt9KucRPrVKt9DQz2K1S50jt0mVfphQMmAUEncO8XE":1216},{"title":4,"description":5,"url":6,"organizationName":4,"socialLinks":7,"getInTouch":10,"subscribe":36,"abn":74,"legalLinks":92,"footerAcknowledgment":96,"footerStatement":97,"offices":98,"footerWordmark":108,"bugherd":115,"customScripts":117,"hideHeaderOnScroll":35,"notFound":130,"logo":134,"favicon":141},"Fuller","Fuller is a design and creative studio building brands, digital products, and experiences.","https:\u002F\u002Ffuller.example.com",[8,9],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Ffullerbrand","https:\u002F\u002Fwww.instagram.com\u002Ffullerbrand",{"heading":11,"body":23,"link":32},[12],{"_key":13,"_type":14,"children":15,"markDefs":21,"style":22},"9bc0cba7-7a4","block",[16],{"_key":17,"_type":18,"marks":19,"text":20},"b0572a85-45a","span",[],"Let’s start with a conversation.",[],"normal",[24],{"_key":25,"_type":14,"children":26,"markDefs":31,"style":22},"94c3ab05-dbd",[27],{"_key":28,"_type":18,"marks":29,"text":30},"d8830a24-334",[],"Tell us what you’re working on. \u2028\nWe’d love to get to know you and your brand.",[],{"label":33,"href":34,"external":35},"Get in touch","\u002Fcontact",false,{"heading":37,"body":46,"preheading":55,"form":56,"link":71},[38],{"_key":39,"_type":14,"children":40,"markDefs":45,"style":22},"8a238fd1-274",[41],{"_key":42,"_type":18,"marks":43,"text":44},"348a0613-901",[],"Keeping up with \nthe Fullers.",[],[47],{"_key":48,"_type":14,"children":49,"markDefs":54,"style":22},"6fd5adf1-3f3",[50],{"_key":51,"_type":18,"marks":52,"text":53},"e5ee0d06-2b6",[],"Sign up to Fuller Footnotes and keep up-to-date with strategy, creativity, culture and what we're learning along the way.",[],"Connect",{"name":57,"slug":58,"fields":59,"successMessage":69,"failMessage":70,"allowAttachment":35},"Newsletter subscribe","newsletter",[60,66],{"fieldType":61,"label":62,"name":63,"options":64,"placeholder":64,"required":65},"text","First Name","firstName",null,true,{"fieldType":67,"label":68,"name":67,"options":64,"placeholder":64,"required":65},"email","Email","You are subscribed. Welcome aboard!","Sorry, something went wrong — please try again.",{"label":72,"href":73,"external":65},"Subscribe","#",[75,83],{"_key":76,"_type":14,"children":77,"markDefs":82,"style":22},"10013484a91e",[78],{"_key":79,"_type":18,"marks":80,"text":81},"dcd13fd33861",[],"ABN 61 065 541 120",[],{"_key":84,"_type":14,"children":85,"markDefs":90,"style":91},"2837b1a4c07f",[86],{"_key":87,"_type":18,"marks":88,"text":89},"86feed285528",[],"",[],"h4",[93],{"label":94,"href":95,"external":35},"Privacy Policy","\u002Fprivacy","Fuller acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters, communities, and cultures.","Fuller is a BCorp certified agency, a carbon neutral workplace working towards net zero by 2030. We are endorsed by Reconciliation Australia supporting a national culture of equity and equality.",[99,104],{"name":100,"traditionalLand":101,"address":102,"phone":103},"Adelaide","Kaurna Land","37 Fullarton Road\nKent Town SA 5067","08 8363 6811",{"name":105,"traditionalLand":106,"address":107,"phone":103},"Sydney","Gadigal Land","285A Crown St, \nSurry Hills, NSW 2010",{"url":109,"width":110,"height":111,"lqip":112,"blurHash":113,"assetRef":114},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F0a58c8e83b3a74e589ffbce057e03ae16d82f50f-1280x372.svg?auto=format",1280,372,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAABVUlEQVR4nH1RTSuFYRR8f4UsLHxsKCV\u002FwF7+gbWUKB9JFIUs3IUNJUUpn0kkXF+3S7Ki6znncfGcmXPzW\u002FRybc12zkxzZjIgdAGykJKsm4UBMjZldVSrrx1mYYmUQ1IOUgqFWk07s\u002F9gFobcdRcIy2TsJ7W7VtOGlKTZLPaSugHINSlFMmx8fcUeM20xq7QDL615ALLSRlbbzN7aM0C2SHkidRuQFXedASp97nHYTFYBOQekbKYlIBy56wQpU0BcJHXaXYbd43xKMmum07lhThTJH\u002FGWe9x1l5F6sjIQHv4MSS256zGpB2RcNQtrpG6SsQzIzuenjGekDrnHPUBmgVBwjyeAFgA9IvUR0HtA7wC5IaUEyBkg+2Y6R4bR36rySsLSx4d2Zym9DpqFbTMZA8JkXVgE5Mpdb\u002FNjQC7M5Lw+zoqZnpJ6mY+Uvw2EPTKOvr8\u002FN34DANZQGv5KQagAAAAASUVORK5CYII=","DCJ[Ix_301?a_300-;ofxu~q","image-0a58c8e83b3a74e589ffbce057e03ae16d82f50f-1280x372-svg",{"enabled":35,"apiKey":116},"od7rjjonyvtihq7qtzuqgq",[118,122,126],{"name":119,"code":120,"placement":121,"requiresConsent":35},"TEST head script","\u003Cscript id=\"test-head\">window.__fullerTestHead = true\u003C\u002Fscript>","head",{"name":123,"code":124,"placement":125,"requiresConsent":35},"TEST body start script","\u003Cscript id=\"test-body-start\">window.__fullerTestBodyStart = true\u003C\u002Fscript>","bodyStart",{"name":127,"code":128,"placement":129,"requiresConsent":65},"TEST consent-gated script","\u003Cscript id=\"test-consent\">window.__fullerTestConsent = true\u003C\u002Fscript>","bodyEnd",{"preheading":131,"heading":132,"message":133},"Oops","Seems we're\nfull of it?","We can't find the page you are looking for :(",{"url":135,"width":136,"height":137,"lqip":138,"blurHash":139,"assetRef":140},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002Fafcbbd71e4a89a9bbc6e7ae7556c00dfed921d20-150x45.svg?auto=format",150,45,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAABWUlEQVR4nH2RTUvWURDF\u002F+vkuWfuPXNn5nFREFEgLoLwC7gW2rdqWZFUtIlIEYNCCAQVXfgGEqWSFr5QVmLQF4v7PLrtbM4shjO\u002Fw3TBNOElfTDKdjA96ed8vbuU5zzulEWnnBpxEgUrteJu9z95kadB+WwlLRjTg77iXq3Xwgw3XWXKKBuh8tMVZ212YrLWdCtKGRu4yI1R7d0eZe9OA+iCshnMf4Oy7UyLoTJrlPuheOGKtWhkKudO\u002FDJi35leWUlvjHg38ILnUfDeibdWZLZzYr5VCmI5mDajyidTeeZM66Fy4cSfq0BX+e0qh0HsDfexFMMGF67Y8ZKmu2B65Jp3rMhra5dUvoTKQhC7w0VpQd+dOHXiRwt0xUdTmbmi6zOfODHneWS8q8BDL1htD2lkQRx7ka9OOXBN35zpIIh9I3aNstWqBmXPFEeD2rn3Mijrlemx2Yj\u002FAwOgUvOJwR7VAAAAAElFTkSuQmCC","D025#_t7NGs:xaIos:j[oLxa","image-afcbbd71e4a89a9bbc6e7ae7556c00dfed921d20-150x45-svg",{"url":142,"width":143,"height":143,"lqip":144,"blurHash":145,"assetRef":146},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F31208c53ff3d72248e84bb336c4470473c43109f-512x512.svg?auto=format",512,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAcGAQX\u002FxAAsEAAABgADBAsBAAAAAAAAAAAAAQIDBAUGBxEIISJBExQVMTM2N1Jhc3Sx\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAQID\u002F8QAFREBAQAAAAAAAAAAAAAAAAAAAEH\u002F2gAMAwEAAhEDEQA\u002FALTfWjNLTyrCT4UdBrMi56chOML5gYjvSjWEejQ5UyH+hI0L40l7jHpZ5V7svBEx9uY6wlhBmptHc58GMds6VEqTRIsO05KGGXlJ6qR8CtwyUuhbyLUtAHQAGMzh9O7j6hltmfyI9+lX8AAwq4AAAP\u002FZ","ecMtX7Rj~q-;IUxut7RjM{t7%MofM{Rkj[xuWBRjofj[ofWBWBt6of","image-31208c53ff3d72248e84bb336c4470473c43109f-512x512-svg",{"location":148,"items":149},"header",[150,154,182,202],{"label":151,"href":152,"children":153},"Work","\u002Fwork",[],{"label":155,"href":156,"children":157},"Studio","\u002Fstudio",[158,162,166,170,174,178],{"label":159,"href":160,"children":161},"Why Fuller","\u002Fstudio\u002Fwhy-fuller",[],{"label":163,"href":164,"children":165},"Our Story","\u002Fstudio\u002Fstory",[],{"label":167,"href":168,"children":169},"Our Team","\u002Fstudio\u002Fteam",[],{"label":171,"href":172,"children":173},"Careers","\u002Fstudio\u002Fcareers",[],{"label":175,"href":176,"children":177},"For Good","\u002Fstudio\u002Ffor-good",[],{"label":179,"href":180,"children":181},"Footnotes","\u002Farticles",[],{"label":183,"href":184,"children":185},"Services","\u002Fservices",[186,190,194,198],{"label":187,"href":188,"children":189},"Brand","\u002Fservices\u002Fbrand",[],{"label":191,"href":192,"children":193},"Campaign","\u002Fservices\u002Fcampaign",[],{"label":195,"href":196,"children":197},"Content","\u002Fservices\u002Fcontent",[],{"label":199,"href":200,"children":201},"Digital","\u002Fservices\u002Fdigital",[],{"label":203,"href":34,"children":204},"Contact",[],{"location":206,"items":207},"footer",[208,222,232],{"label":155,"href":156,"children":209},[210,212,214,216,218,220],{"label":159,"href":160,"children":211},[],{"label":163,"href":164,"children":213},[],{"label":167,"href":168,"children":215},[],{"label":171,"href":172,"children":217},[],{"label":175,"href":176,"children":219},[],{"label":179,"href":180,"children":221},[],{"label":183,"href":184,"children":223},[224,226,228,230],{"label":187,"href":188,"children":225},[],{"label":191,"href":192,"children":227},[],{"label":195,"href":196,"children":229},[],{"label":199,"href":200,"children":231},[],{"label":55,"href":34,"children":233},[234,238,242,246],{"label":235,"href":236,"children":237},"Instagram","https:\u002F\u002Fwww.instagram.com\u002Ffullerbrand\u002F",[],{"label":239,"href":240,"children":241},"LinkedIn","https:\u002F\u002Fau.linkedin.com\u002Fcompany\u002Ffuller",[],{"label":243,"href":244,"children":245},"Facebook","https:\u002F\u002Fwww.facebook.com\u002Ffullerbrand",[],{"label":247,"href":248,"children":249},"YouTube","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCbug_Sm3KpoUCTJ4Pws7QBQ?view_as=subscriber",[],{"id":251,"type":252,"title":253,"slug":254,"path":255,"excerpt":253,"showServiceFilter":65,"showIndustryFilter":65,"blocks":256,"bio":64,"role":64,"publishedAt":1202,"client":465,"industries":1203,"services":1205,"relatedCaseStudies":1208,"featuredImage":1209,"seo":1211},"58ff6652-9cb4-4c04-8a6d-089f2f7f65c2","caseStudy","The Pride of South Australia","adelaide-football-club","\u002Fwork\u002Fbrand\u002Fadelaide-football-club",[257,282,320,348,366,411,461,487,508,524,540,574,590,615,650,661,677,702,727,743,770,789,805,826,842,858,882,907,932,947,982,995,1020],{"_key":258,"_type":259,"media":260,"mobileImage":64,"mobileMedia":64,"variant":281},"7328c67f6071","imageVideoFull",{"_key":64,"aspect":64,"caption":64,"image":261,"kind":273,"poster":274,"videoLink":64,"videoMimeType":278,"videoSource":279,"videoUrl":280},{"_type":262,"alt":263,"asset":264},"image","Made from South Australia",{"_id":265,"altText":266,"metadata":267},"image-43c0483cbd204847433401cf41e96e4f8ca8dff0-2801x1577-jpg","“Made from South Australia” campaign typography featuring bold red and yellow lettering.",{"blurHash":268,"dimensions":269,"lqip":272},"MABB-doL1NoLEQRCjtSyazs,0VWW}TWW-Q",{"height":270,"width":271},1577,2801,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMBBAYH\u002F8QAIhAAAQQCAQQDAAAAAAAAAAAAAQACAxEEEgUGEyFxMVKR\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAwT\u002FxAAfEQACAgEEAwAAAAAAAAAAAAABAgADEQQSIWExceH\u002F2gAMAwEAAhEDEQA\u002FAOG8TwEudjjIdJEyEmhbwDfpX3dJyaO1mi3q2juDysts4eA4ge1O7\u002Fu79TvTezZWzA9fY1eorRNprB7jM3GfiZL4Jdd2\u002FOpsISSSTZNlCqXIHPmSHqf\u002F2Q==","video",{"_type":262,"asset":275},{"_id":265,"altText":266,"metadata":276},{"blurHash":268,"dimensions":277,"lqip":272},{"height":270,"width":271},"video\u002Fmp4","upload","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fbjim4pg9\u002Fproduction\u002F253d220ebff811a96052183f6d325e5072b6bb20.mp4","full",{"_key":283,"_type":284,"body":285,"heading":310,"link":64,"links":64,"logos":311,"preheading":314,"tags":315},"309e32aa08a4","contentBlock",[286,294,302],{"_key":287,"_type":14,"children":288,"markDefs":293,"style":22},"49db081d4ec4",[289],{"_key":290,"_type":18,"marks":291,"text":292},"1a10ff6bbb18",[],"The Adelaide Football Club (the Adelaide Crows) is one of two South Australian based clubs competing in the Australian Football League (AFL and AFLW).",[],{"_key":295,"_type":14,"children":296,"markDefs":301,"style":22},"be7964845335",[297],{"_key":298,"_type":18,"marks":299,"text":300},"61c1e083fccf",[],"Founded in 1990, and playing its first season in 1991, the Club was born to represent the proud heritage of South Australian football on the national stage - making it different to the majority of clubs in the competition, who grew from suburban roots.",[],{"_key":303,"_type":14,"children":304,"markDefs":309,"style":22},"e9eea5488787",[305],{"_key":306,"_type":18,"marks":307,"text":308},"bf5eba3e7285",[],"While this unique heritage had always been a strong point of pride - with the Club entering an exciting new era under a fresh strategic vision and a new home at Thebarton on the horizon - it was time to reimagine the Club’s identity for future generations.",[],"Redefine the Adelaide Football Club brand to ignite passion and pride.",[312],{"_key":313,"_type":262,"asset":64},"5643183187ed","The Brief",[316,317,318,319],"Brand Strategy + Identity","Design + Motion Graphics","Film, Photography + Audio","Brand Research + Consumer Insights",{"_key":321,"_type":322,"items":323},"8e777f022789","imageVideo2Up",[324,336],{"_key":325,"aspect":64,"caption":64,"image":326,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"0f677ad5e73f",{"_type":262,"alt":327,"asset":328},"The Before version of the Adelaide Crows logo",{"_id":329,"altText":330,"metadata":331},"image-76e826087f9ca55dc55ffb12d6e6f78456c6aa33-1204x1204-png","Original Adelaide Crows logo featuring the blue crow emblem before the rebrand.",{"blurHash":332,"dimensions":333,"lqip":335},"e34.opbc0Ksl$+Emof$eRkR.0Jn~~CW=NG}RNH5sxt$x-qj=InWFoN",{"height":334,"width":334},1204,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAACCUlEQVQ4je2U7U9SYRjGDy8ikS+81WJOHa7WppyDSpARISTkDgRmRKwDnAPBkGxoipWOdOrKPre19ef+GtiWkTJcfuzDtefLvd99P9f9XI8gzBS4Ugn\u002FgcJMAd0FurSHul8yiEUGJA2Tt8TgbIlBr8aApKL3XAKomylg8moM+6vYHtRxhhs4o9s4ok3skW2soQ2u+2udRj2nFc5MNRKo4oo0GI+9w53cxf3skFupY2zJL1jlI5yxD9germOeK6P3FHtPqPcUO4XDgfaEa0zEt7iTbuFKHWFJnGBOfMWROMD1ZAdHuIHFVznfAuEcD9t+2YN1JuX3jK8cMpL8jEk+wSIfMbrcwhnfwx7ewDxfRtcN7e7QBlpmNaYW1wmkm4SyLQKZfaZXDrj9dB93\u002FCPuyDYTj7c6NzFK6p+edsMMospYsEZafsNmssJeusKnTJXdF6\u002FZeV5iU1bQogrh+BquR\u002FXTJU1fBJwuYJQ0JkN1VmI13i4qNCOvOE5l+aYk+FFY4nsuRiu1SjxewXm\u002F+vdyuq\u002FcLhiaKzN2r8zUvMpdv0ZwSSWTfUleWSWXyxCV84wvlDBJan+fw+90FNGLKtfmNBwLGjeCp+eQT8UgXpAeoY84nW3QtqWvh627TF57Se\u002FJYxIVzJKCScz3l9deMkoKVl+Om4Es1vkcRjH\u002Fj0Axz6gvh8OfZeQKgD8BF+t\u002Fd\u002FZiAbQAAAAASUVORK5CYII=",{"_key":337,"aspect":64,"caption":64,"image":338,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"c6b2ee771f14",{"_type":262,"alt":339,"asset":340},"New Adelaide Crows Logo",{"_id":341,"altText":342,"metadata":343},"image-affc0803b1e20b64b05c2e213bb96ac5a9eef971-1205x1204-png","Updated Adelaide Crows logo featuring the stylised crow emblem and Adelaide wordmark.",{"blurHash":344,"dimensions":345,"lqip":347},"e55;alj[14jb^0jIjtX6WXja14oJ}mS3AGOpWXr[oJOVxDS4NdxDxD",{"height":334,"width":346},1205,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAABuklEQVQ4jdWUS2sTURiG+wuSNDNJJzOTTOZ+O2duWlG0MbVVC7oSihSKC8GF0F8grt25d+cf8L+5dzGPnKmLKjaMqSAuvsWBw8P7vt9lZ6g37VBvuGG1Q\u002F3Wt4HWfN35\u002F4AjvWF3elmjvwEcT2tsu8R1SmZmxbgfuL0WqJQ5i5IiFshQ4DkFhlUx3qsZTbbMcGLURMuCdZTxLEw5cHOShcQ0K7Tfg9uNGU6NGm9R8DTIeJcGfBAeF0nIcy+jciS2WbE76QucNFh2RRpI7icZF\u002Fs+n48tvqwtPtVL3gQxci47pb0t60bN0imRkWBdJ5w\u002F8Hl\u002F5PBx5fA2iyjnEv1PgEO9QZvWzOclkScJfUkZ5xwWKas0JXcFVme77g9Un41Z1XVcVeAW3BYZ94qUPBRY1k85thuB6qO3LDioEp7ciTnajzm5G\u002FHy0OfFKkDGeWf5yny21wIH2qXdMsk5fejz6rHL2SOf82OP1ycup2ufPBJX7dJLoT0vyULRNUZZVKpkLEgC2W3QaNvjMNAahtqPt\u002FYvrs1o0rQqMzWov+SyHXA8rVu1GWo09mbVpgPQF9i0plV1Q6x2+KYKvwOmJSSJe2TJ8wAAAABJRU5ErkJggg==",{"_key":349,"_type":259,"media":350,"mobileImage":64,"mobileMedia":64,"surface":365,"variant":281},"8b209806dcf9",{"_key":64,"aspect":64,"caption":64,"image":64,"kind":273,"poster":351,"videoLink":361,"videoMimeType":64,"videoSource":362,"videoUrl":64,"videoWidth":363,"videoHeight":364},{"_type":262,"asset":352},{"_id":353,"altText":354,"metadata":355},"image-872669f5f056cb583c4127aa8d915e8228cbb84a-5761x3241-jpg","Adelaide Crows logo featuring the stylised crow emblem on a navy background.",{"blurHash":356,"dimensions":357,"lqip":360},"M34xALj[0.f9}mR.j@t3WXWE1Njt}TWW5q",{"height":358,"width":359},3241,5761,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIECP\u002FEABwQAAICAwEBAAAAAAAAAAAAAAECABEDBDESE\u002F\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAIDBf\u002FEABcRAQEBAQAAAAAAAAAAAAAAAAEAAiH\u002F2gAMAwEAAhEDEQA\u002FAM5rXsXy5Xv6i6643RyyuOEVUj4Yz5cmQD6OzVyzNBF0I8piAiSwhCKN\u002F9k=","https:\u002F\u002Fvimeo.com\u002F1029111177?share=copy&fl=sv&fe=ci","link",3000,2000,"transparent",{"_key":367,"_type":368,"columns":369},"62ba5fbe9e6c","multiContentBlock",[370,391],{"_key":371,"_type":372,"body":373,"heading":390},"7caf67d74e86","column",[374,382],{"_key":375,"_type":14,"children":376,"markDefs":381,"style":22},"8995a1d12c2a",[377],{"_key":378,"_type":18,"marks":379,"text":380},"e214ceba230d",[],"Redefining a brand that ignites such passion and pride in its community, and means so much to so many people, required an approach that was inclusive, thoughtful and rigorous.",[],{"_key":383,"_type":14,"children":384,"markDefs":389,"style":22},"c0a98154f15e",[385],{"_key":386,"_type":18,"marks":387,"text":388},"de0f83a1ebcf",[],"Our work began in July 2023 with an extensive discovery phase that included engagement with representatives from across the Club, including the playing group, the football department, employees, former staff and players, as well as South Australian and interstate members and fans.",[],"The Game Plan",{"_key":392,"_type":372,"body":393,"heading":410},"8eb708deae0f",[394,402],{"_key":395,"_type":14,"children":396,"markDefs":401,"style":22},"88e30d59bc92",[397],{"_key":398,"_type":18,"marks":399,"text":400},"a29141a60e96",[],"The consultation process engaged with thousands of stakeholders through brand workshops and presentations, focus groups and member surveys.",[],{"_key":403,"_type":14,"children":404,"markDefs":409,"style":22},"0ad9b2badb99",[405],{"_key":406,"_type":18,"marks":407,"text":408},"05cbc6230cea",[],"Extensive research of the global sporting landscape was also undertaken, as well as a literature review of trends in fan motivation and engagement, to ensure the outcome was future-focussed and flexible, and would deliver a brand identity that would support the Club to achieve its plans.",[],"The Process",{"_key":412,"_type":413,"slides":414},"6d19678cc537","imageCarousel",[415,428,439,450],{"_key":416,"aspect":64,"caption":64,"image":417,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"2d9f409519a2",{"_type":262,"alt":418,"asset":419},"Room full of fans participating in the engagement workshop",{"_id":420,"altText":421,"metadata":422},"image-de196843313e1bb5678811c29fb0f0c9a22b6507-800x530-jpg","Adelaide Crows supporters taking part in a brand engagement workshop.",{"blurHash":423,"dimensions":424,"lqip":427},"VIE.kUaJt,-oix_MIVIBt7NGsot6ad%2kB-qRP-;s:RQ",{"height":425,"width":426},530,800,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGB\u002F\u002FEACYQAAIBAwIEBwAAAAAAAAAAAAEDAgAEEQUSBgchMRMUIkJRYZH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAEBf\u002FEAB0RAAICAQUAAAAAAAAAAAAAAAABAgMRBBIhQVH\u002F2gAMAwEAAhEDEQA\u002FAEK+IFMnvvLO4WoH1OIx+\u002FdPNG4utFmadIXKVxI4zM9cfIqJ5p6m+KbO1Xtgt0ixm0Y3EdqgjeXCMMQ2S5j3RODR9yeGUadHKyuUu0bZe6vdouJRK3RJ6keCTRWRQ5m8SozDzu\u002FB7zjk0UhJegHw8H\u002F\u002F2Q==",{"_key":429,"aspect":64,"caption":64,"image":430,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"e0ab0dbdc714",{"_type":262,"alt":431,"asset":432},"Adelaide Crows staff engaged in a dot voting activity",{"_id":433,"altText":434,"metadata":435},"image-b66e8fe14601ac42cddce9d26dc0f9d92d3e1b03-800x530-jpg","People contributing ideas to an Adelaide Crows brand engagement workshop.",{"blurHash":436,"dimensions":437,"lqip":438},"VCJ[6R00I8xtEN~p?G?b?boI0K-;xuD%=|t8RkITD%bH",{"height":425,"width":426},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGB\u002F\u002FEACIQAAICAgEEAwEAAAAAAAAAAAECAwQAEQUGEhMhBzFBIv\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAECA\u002F\u002FEABgRAQEBAQEAAAAAAAAAAAAAAAEAAhFB\u002F9oADAMBAAIRAxEAPwCjn5rjeSSA01d4223jVdsNfmO+lqVfkqc9uxWkoyd\u002FbqYf2BmHfFXN2qfWEcW\u002FIEYoN+s1m9zlyvy0rhg40GKt9ZkYQ6tenPhUfYlaWaFCWVH1s\u002FvoYYqp33uLJOyhS7k6B+vQwwi\u002F\u002F9k=",{"_key":440,"aspect":64,"caption":64,"image":441,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"865ea52062c6",{"_type":262,"alt":442,"asset":443},"Adelaide Crows players engaged in a brand discovery workshop",{"_id":444,"altText":445,"metadata":446},"image-5f6bbefcd4235e273020a4717d466a2ec48cc42b-800x530-jpg","Adelaide Crows brand presentation delivered to a group of supporters.",{"blurHash":447,"dimensions":448,"lqip":449},"VIE36oVqr:yEMx%%V?MwtmVrx^t7oeRjafMd.8bvR4Si",{"height":425,"width":426},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGBP\u002FEACYQAAEDAwIFBQAAAAAAAAAAAAECAwUABBEGIRITFFFhFSIxMkH\u002FxAAUAQEAAAAAAAAAAAAAAAAAAAAC\u002F8QAGxEAAwACAwAAAAAAAAAAAAAAAAECAxESISL\u002F2gAMAwEAAhEDEQA\u002FAJP1idatbZSpAt27gKvcN0ntmq6DltPosSubdXdPg\u002Fp2z2xSW+h09FcW5fWbcHKWyMhB8Umi4Bt5pIffU5wnP1oxlqfSYqia6ZpkJHTibtzkPthBOcY+PFFOm9PQjLaUrjWnVEZKlHc0UeSFs\u002F\u002FZ",{"_key":451,"aspect":64,"caption":64,"image":452,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"8c59d5b6a6d4",{"_type":262,"alt":453,"asset":454},"Workshop participants sticking down coloured post-it notes",{"_id":455,"altText":456,"metadata":457},"image-56071bc4c556c4d36a4b12a178cae54947ed811f-800x530-jpg","People taking part in an Adelaide Crows brand engagement activity.",{"blurHash":458,"dimensions":459,"lqip":460},"VBJair0000%z4n_N9Z^+ixDj0gxFM_-pW@4nIpRp?G.7",{"height":425,"width":426},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAcEBgj\u002FxAAnEAABAwMCBAcAAAAAAAAAAAACAQMEAAUSBhEHITFBExUiMmFxgf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAQCA\u002F\u002FEABsRAAICAwEAAAAAAAAAAAAAAAECABESIUEx\u002F9oADAMBAAIRAxEAPwCNw\u002Fg2We1KgXYUjzHmt8V5onyhUzdPRnYOASnAcbaBG2Xt\u002FcPb9pGcIoAS5kpt115W80BUUt12+6eM22s+THBbUwAAXAkL1Cqd0obWWoeRIAVLPZW9TW2I\u002FdnXJE6H4i9UPqlFZ3v90nBeJYFKcNRcUciXmtFa4MeyM1Gqn\u002F\u002FZ",{"_key":462,"_type":259,"media":463,"mobileImage":64,"mobileMedia":64,"variant":486},"08a795613142",{"_key":64,"aspect":64,"caption":64,"image":464,"kind":262,"poster":475,"videoLink":485,"videoMimeType":64,"videoSource":362,"videoUrl":64,"videoWidth":483,"videoHeight":482},{"_type":262,"alt":465,"asset":466},"Adelaide Football Club",{"_id":467,"altText":468,"metadata":469},"image-21d68751b642e2a6ff88b3b8e9c484400a8413cc-2560x1340-png","Adelaide Crows logo featuring the stylised crow emblem and Adelaide wordmark.",{"blurHash":470,"dimensions":471,"lqip":474},"M44-t^j[14jb}mR.j@s,WXWE5qjt^0WWAH",{"height":472,"width":473},1340,2560,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAYAAAC0VX7mAAAACXBIWXMAAAsTAAALEwEAmpwYAAAA3UlEQVQoka2SzUrDQBRG8waNtjNNtGlJ0s5M\u002FmYyaQuKoFhQl2504Vu49+GPJLiNlNDFhW9zD4d7vyAUe2aL7mITjAGvRIeIPPPIE4oLAOfSs0kcamNJbx1yeR44GDWUHWnieNpWfGjDa15SrixS+qlAz3rlOJmS70POzyHjUxu2N+5f02AM2C\u002FJ2GOyhlNd8NUp3iuNSSzXU4CzRQ9s2WWWtqh4cAWPzqBSO9x3kuE6cdw3BS9Hzdud5nlvyFM7NGCSYRS3qKyh3tVUqh7yMp74lGFER\u002Fhn2+dzevgLvCoRK9zc+wAAAAAASUVORK5CYII=",{"_type":262,"asset":476},{"_id":477,"altText":478,"metadata":479},"image-429869cd346c8f0614a8ee8572ac75d91280087b-1920x1080-jpg","Illustrated “Taste the OzEr Side” campaign artwork featuring Australian wildlife and a bottle of bitters.",{"blurHash":480,"dimensions":481,"lqip":484},"MYHx[skVTvX9i{^UX8OGbboIxxahS7axn#",{"height":482,"width":483},1080,1920,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGBP\u002FEACIQAAIBBAIBBQAAAAAAAAAAAAECAwAEBRESMRQiUWJxgf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAMBBv\u002FEACIRAAECBAcBAAAAAAAAAAAAAAEAAwIEEZETITEyQVFTcf\u002FaAAwDAQACEQMRAD8AoMlk8kUKGaNU4kuETse1J8fmrqVzJbOluyekB+2\u002FKwzXlw0ZDSsdgbpfAojlDKNNy3us6HXIqxOGp4PSjU6W2jANPgV3a5DKzwiTyE0fgKKmxkLpQAsxA+hRR4s16G5Qmbz2iwX\u002F2Q==","https:\u002F\u002Fvimeo.com\u002F1105005505?","inset",{"_key":488,"_type":259,"media":489,"mobileImage":64,"mobileMedia":64,"variant":486},"08c8ca8611a2",{"_key":64,"aspect":64,"caption":64,"image":490,"kind":262,"poster":499,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":491,"asset":492},"new Adelaide Crows brand on a textured wall",{"_id":493,"altText":494,"metadata":495},"image-da443d932a2ed61783aef0385289e592874f6f42-1920x1080-jpg","Adelaide Crows outdoor signage featuring the new visual identity.",{"blurHash":496,"dimensions":497,"lqip":498},"MUC7B2V?MbozR.KksmVWbcfl.TWBVrWYsU",{"height":482,"width":483},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAYHBP\u002FEACQQAAEDBAEDBQAAAAAAAAAAAAIBAwQABQYRITGR0QcSEyKB\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAgH\u002FxAAbEQADAQADAQAAAAAAAAAAAAABAgMAERIxIf\u002FaAAwDAQACEQMRAD8AlmO5KNskMzIxG4+1wrRpoV\u002FacS9QZ0yGfxwobSuIo7VzSpWi2YlYy9qLbm+ev2LzTE3h2PqnNsZ7l5pSYyUoh9wpGdCCy+aGz7pcI8owUhJeuwLaUVcnMOx9C0lsZ7l5ooiUePq69N\u002F\u002F2Q==",{"_type":262,"asset":500},{"_id":501,"altText":502,"metadata":503},"image-6167b97ac227d412c48301476912691b51e0cec6-1920x1078-jpg","“Taste the Oz’er Side” campaign graphic for Australian Bitters Company.",{"blurHash":504,"dimensions":505,"lqip":507},"M3Ir#w%c3u%eA8~1tRK6WBfl3anl{YWU-E",{"height":506,"width":483},1078,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAECBv\u002FEAB8QAAMAAQMFAAAAAAAAAAAAAAABAhEDEzEyQVFhkf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAIBBv\u002FEABgRAQEBAQEAAAAAAAAAAAAAAAEAEQIx\u002F9oADAMBAAIRAxEAPwDrK6G1ST99zMp1WNzT+hrPJZleEYseX0odAZkBWAZDb\u002F\u002FZ",{"_key":509,"_type":259,"media":510,"mobileImage":64,"mobileMedia":64,"variant":486},"6570f5249524",{"_key":64,"aspect":64,"caption":64,"image":511,"kind":262,"poster":520,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":512,"asset":513},"Adelaide Crows season 2025 flags",{"_id":514,"altText":515,"metadata":516},"image-e8e6b897885db35d8ff3cfc166bf2dd5ea0a00fe-1920x1080-jpg","Adelaide Crows branded flags featuring the stylised crow emblem.",{"blurHash":517,"dimensions":518,"lqip":519},"M17TUoV{03R-0N]pxDJQoJNt0NNb^OWV=x",{"height":482,"width":483},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAQBAwUI\u002F8QAIxAAAQMDAgcAAAAAAAAAAAAAAQACAwQREhNBBSExM2Fxgf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAID\u002F8QAGREAAgMBAAAAAAAAAAAAAAAAAAIBETEh\u002F9oADAMBAAIRAxEAPwDnjhcUL6OZ72kyg8jsAnm01JrRtEZwwuB5WJRSPbIWhxDSDcfFa2aTSiObr52vfZFrsStzBeqAFRIB0yKFFT35PaE4wnJ\u002F\u002F9k=",{"_type":262,"asset":521},{"_id":501,"altText":502,"metadata":522},{"blurHash":504,"dimensions":523,"lqip":507},{"height":506,"width":483},{"_key":525,"_type":259,"media":526,"mobileImage":64,"mobileMedia":64,"variant":486},"5690e2273d8e",{"_key":64,"aspect":64,"caption":64,"image":527,"kind":262,"poster":536,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":528,"asset":529},"The Adelaide Crows branding and player photography displayed on outdoor signage",{"_id":530,"altText":531,"metadata":532},"image-41299cd9ee556c0fb16f9dc3a3b40d57f27a8467-1920x1080-jpg","Adelaide Crows campaign displayed on large-format outdoor advertising featuring players and the new visual identity.",{"blurHash":533,"dimensions":534,"lqip":535},"MlEpH8kCj?ofR*TgWXoebIoJ*0ofs:bHs.",{"height":482,"width":483},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAUGAv\u002FEACgQAAECBQIEBwAAAAAAAAAAAAIBAwAEBQYSBxMRIVHRIjEzQVKTwf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAIBA\u002F\u002FEAB0RAAIBBAMAAAAAAAAAAAAAAAABEQIDEhMUQVH\u002F2gAMAwEAAhEDEQA\u002FAJSmak3HUmnjPYVADLgjUapd+XBMuOISsBiGSLsr59Iq5mbdlhLYRpv28LQJ+Qqcq86KLi6KcejY9o15FxzDBqspqaSce1KuwTVAmGwT4ixySCG51Wcy9QfrHtBF3PsONHh\u002F\u002F9k=",{"_type":262,"asset":537},{"_id":501,"altText":502,"metadata":538},{"blurHash":504,"dimensions":539,"lqip":507},{"height":506,"width":483},{"_key":541,"_type":368,"columns":542},"94396c3b36d6",[543,555],{"_key":544,"_type":372,"body":545,"heading":554},"4585f301ca20",[546],{"_key":547,"_type":14,"children":548,"markDefs":553,"style":22},"196e4c86f859",[549],{"_key":550,"_type":18,"marks":551,"text":552},"0874635beba1",[],"Central to the development of the new brand was the creation of a deep and emotive narrative that captured the past, present and future of the Adelaide Football Club. This story acted as the primary building block from which to construct the brand, identifying the special characteristics that make the Club so loved by members, fans and supporters.",[],"A story of people and community",{"_key":556,"_type":372,"body":557,"heading":263},"bafc5f3f74fa",[558,566],{"_key":559,"_type":14,"children":560,"markDefs":565,"style":22},"e1305fb44665",[561],{"_key":562,"_type":18,"marks":563,"text":564},"40929b731f1b",[],"The positioning statement ‘Made from South Australia’ is the concise and public facing expression of the brand narrative. It is a simple but powerful expression of the deep connection between the state and the Club, and speaks to the many elements that the Club’s identity shares with the state and its football history – its name, its colours and its symbols – to name a few.",[],{"_key":567,"_type":14,"children":568,"markDefs":573,"style":22},"3e798681f5e3",[569],{"_key":570,"_type":18,"marks":571,"text":572},"30141fc39c19",[],"The new visual identity was guided by the future, but inspired by the past.",[],{"_key":575,"_type":259,"media":576,"mobileImage":64,"mobileMedia":64,"variant":486},"89e30359c7af",{"_key":64,"aspect":64,"caption":64,"image":577,"kind":262,"poster":586,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":578,"asset":579},"Promotional banner featuring Brad Rankine and the Adelaide Crows 2024 brand elements",{"_id":580,"altText":581,"metadata":582},"image-3f07dc1fc0a5561f00f8980531e0f8cc6ffa17cf-5761x3241-jpg","Adelaide Crows digital campaign creative featuring players and the new visual identity.",{"blurHash":583,"dimensions":584,"lqip":585},"M57w7|}=5Q0h0OE8IsjZ$z$|0fIp-U-U^N",{"height":358,"width":359},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAIEB\u002F\u002FEACEQAQACAgEEAwEAAAAAAAAAAAECAwAEEQUhMUEGEhUi\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAAAgAD\u002F8QAGhEAAwADAQAAAAAAAAAAAAAAAAECERIhgf\u002FaAAwDAQACEQMRAD8Awv4p0aHUapW3VTnXFIqHY59uR\u002FnVS3NikkcVqEg7PGR6PUdvV17atbYsrrmf1GL2cmbrFX7vL5ccusvPgnU6rgl8SNsg9YYklZK+cMn1mZ\u002F\u002F2Q==",{"_type":262,"asset":587},{"_id":501,"altText":502,"metadata":588},{"blurHash":504,"dimensions":589,"lqip":507},{"height":506,"width":483},{"_key":591,"_type":322,"items":592},"a245f65f1925",[593,604],{"_key":594,"aspect":64,"caption":64,"image":595,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"fef57c0a6395",{"_type":262,"alt":596,"asset":597},"Posters of the 2024 Adelaide Crows branding affixed to a concrete wall",{"_id":598,"altText":599,"metadata":600},"image-faae906deebf01c6ef8bfdbf4f56d13e46f6a97e-2801x2801-jpg","Adelaide Crows poster design featuring the stylised crow emblem and club colours.",{"blurHash":601,"dimensions":602,"lqip":603},"eAE.LqD$~W20v18wM_IqKOjKGbohMy,:o}0_Ny%0=HkmPUX8RP#,o}",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAAMBAAAAAAAAAAAAAAAAAAQFBgf\u002FxAAmEAABBAIBAwMFAAAAAAAAAAACAQMEBQARIQYSMRMUURYyQ2GR\u002F8QAGAEAAgMAAAAAAAAAAAAAAAAAAwQCBQb\u002FxAAgEQACAgEFAAMAAAAAAAAAAAABAgARAwQSITFRQYHh\u002F9oADAMBAAIRAxEAPwDmLdfMnVkeRUKZl+QlHjJdDMedsEh2QNi4qoA65\u002FmWFxGOL0\u002FUyKh16CCqomO+S+cqKjsS2ii4Qk4jiKJF585DCSz7m6+PfuNZWxnHtVaazzfFeVND1Ix7K1cjsPKjbYoibT9Yy06x4uzVtoS2Aqqr84xZ9SAxEt9Pl0a4lDpZrnj9mperIljGZZlMibbX2CnGshfSVK26D4QxR0V7kLa+cYx5BtAqZ5jfcnPV0SUfqyGAM1TW1xjGBONCehCBmruf\u002F9k=",{"_key":605,"aspect":64,"caption":64,"image":606,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"62a9ed49cc39",{"_type":262,"alt":607,"asset":608},"Player profile of Ben Keays with the Adelaide Crows 2024 branding mocked up on a mobile device",{"_id":609,"altText":610,"metadata":611},"image-44373913cd8a59b42e82b4be1efa66768654e856-2801x2801-jpg","Adelaide Crows player profile displayed on a mobile phone.",{"blurHash":612,"dimensions":613,"lqip":614},"e78WT^?G0L56r?RkRkbHt7xa0LIo}@%LSNxaxaj[M{Io-TWCI;$*xZ",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAQADAQAAAAAAAAAAAAAAAAQDBQYI\u002F8QAIhAAAQQCAgEFAAAAAAAAAAAAAQACAwQFERIhBgciIzFB\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAAECA\u002F\u002FEABoRAQEAAgMAAAAAAAAAAAAAAAABERICAyH\u002F2gAMAwEAAhEDEQA\u002FAPNuJx8l983BpLYmcnEfirzuHkxT2scN+0OLh9dhdV6VR0bVTKVb0zK5laOMrna7HYCk8v8AI2ZDFx05GxGeJxbJIB2\u002FXQKja24kbzr46Zt9cUH9IsO0VsFNeR0UBLCQeSssQRyYwWHD5SdbREE1CIiDf\u002F\u002FZ",{"_key":616,"_type":368,"columns":617},"612877dc3030",[618,638],{"_key":619,"_type":372,"body":620,"heading":637},"6f9e571b149e",[621,629],{"_key":622,"_type":14,"children":623,"markDefs":628,"style":22},"f13076de82bf",[624],{"_key":625,"_type":18,"marks":626,"text":627},"57bbe48ed25e",[],"A focal point of the redesign was revitalising the much-loved ‘swooping crow’ logo, a symbol cherished by members and fans. The tricolour wing, inspired by the shape of South Australia, anchors the Club’s origins, along with the sharpened claws reinterpreted into a fresh, aggressive, ultra-modern and minimalist design.",[],{"_key":630,"_type":14,"children":631,"markDefs":636,"style":22},"f01bda6c26c9",[632],{"_key":633,"_type":18,"marks":634,"text":635},"33d55520f5ac",[],"Positioning the Club name as simply “Adelaide” beneath the crow reinforces its connection to both the city and the state.",[],"Logo",{"_key":639,"_type":372,"body":640,"heading":649},"894473d47b1f",[641],{"_key":642,"_type":14,"children":643,"markDefs":648,"style":22},"ed4c7b6b8ea2",[644],{"_key":645,"_type":18,"marks":646,"text":647},"ba0cd7c6d902",[],"The Club’s iconic tricolours - navy, gold, and red - form the cornerstone of the refreshed identity. These richer, bolder colours are more closely aligned to the state’s colours, honouring the club’s heritage while creating a striking visual impact. The deeper navy and brighter red modernise the original guernsey, establishing a strong foundation for the future.",[],"Colours",{"_key":651,"_type":259,"media":652,"mobileImage":64,"mobileMedia":64,"variant":486},"65d2a2360e7b",{"_key":64,"aspect":64,"caption":64,"image":653,"kind":262,"poster":657,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":263,"asset":654},{"_id":265,"altText":266,"metadata":655},{"blurHash":268,"dimensions":656,"lqip":272},{"height":270,"width":271},{"_type":262,"asset":658},{"_id":501,"altText":502,"metadata":659},{"blurHash":504,"dimensions":660,"lqip":507},{"height":506,"width":483},{"_key":662,"_type":259,"media":663,"mobileImage":64,"mobileMedia":64,"variant":486},"80776fc1abfa",{"_key":64,"aspect":64,"caption":64,"image":664,"kind":262,"poster":673,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":665,"asset":666},"The Adelaide Crows logo printed on a hoodie",{"_id":667,"altText":668,"metadata":669},"image-96482559cedec4f86c2795dffb46cd42001e84b0-5761x3241-jpg","Adelaide Crows logo embroidered on a navy hoodie.",{"blurHash":670,"dimensions":671,"lqip":672},"M23uH2tA0~og}pj]ofj?bIa#5mjs^1fk5q",{"height":358,"width":359},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMCBAUI\u002F8QAIRAAAgIABQUAAAAAAAAAAAAAAQIAAwQREiExBSIjYYH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAABAwT\u002FxAAXEQEBAQEAAAAAAAAAAAAAAAABABEh\u002F9oADAMBAAIRAxEAPwDm9sms1NvvH9Qw60rWQ4YWLn7EqE8yN3cgJJJHE0IrpAmWbaumwgcQjMQPJ8hIJ2b\u002F2Q==",{"_type":262,"asset":674},{"_id":501,"altText":502,"metadata":675},{"blurHash":504,"dimensions":676,"lqip":507},{"height":506,"width":483},{"_key":678,"_type":322,"items":679},"e441c20214e2",[680,691],{"_key":681,"aspect":64,"caption":64,"image":682,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"b9e36f6ec9f8",{"_type":262,"alt":683,"asset":684},"The Adelaide Crows logo as a metallic pin",{"_id":685,"altText":686,"metadata":687},"image-58b5160f32e21e2711384a01aaa76485714d8036-2801x2801-jpg","Adelaide Crows emblem embroidered on navy fabric.",{"blurHash":688,"dimensions":689,"lqip":690},"e35XidbF0#aK^Nt7oLazR*j]0gjG}?X85SR*R*s:xaW.}rW;0~sA=x",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAECBAUI\u002F8QAHRAAAgMAAwEBAAAAAAAAAAAAAAECAxEFITEEYf\u002FEABcBAQEBAQAAAAAAAAAAAAAAAAACAQP\u002FxAAXEQEBAQEAAAAAAAAAAAAAAAABABEh\u002F9oADAMBAAIRAxEAPwDz9VU7Wox9fhFlThPJapLrGT81zrcZrtpnR5Lkq+Qrr2qELo+yis1fp0VE5aAjrYUkugVTT1gqmzUvolPE2vQBK0W8AAl\u002F\u002F9k=",{"_key":692,"aspect":64,"caption":64,"image":693,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"95bc35923b8b",{"_type":262,"alt":694,"asset":695},"The Adelaide Crows logo printed on light coloured fabric",{"_id":696,"altText":697,"metadata":698},"image-224a268e309ab61a51bf44decf95316e58fcc3ac-2801x2801-jpg","Adelaide Crows stylised crow emblem in navy, red and gold.",{"blurHash":699,"dimensions":700,"lqip":701},"eUQ9.okC?vt7nixuRjRjxuof_NoLDiWXg3Rjxut7MxWBVYbHo~jZV@",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAECBQcI\u002F8QAJxAAAQQBAgMJAAAAAAAAAAAAAQACAwUEBhESMWETFCEjQVFSYnH\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAAAQP\u002FxAAaEQADAQADAAAAAAAAAAAAAAAAAQIRITFx\u002F9oADAMBAAIRAxEAPwDu2qNSxaafDLYYszsB\u002Fg7IiHEIz9h7LSprmuuMds9Zlw5EZ+DtyP0LC1\u002FR2NvTyCnzOyymtPlPAdHL0IK4pp6j1TS6rwjlVDoJmvEju6ylrZW+o25K4+MRpEw5e1j87PS5HVFSGQviY\u002FhLeIA7HmEUMySqua0uBIG45HZEQElERAf\u002F2Q==",{"_key":703,"_type":322,"items":704},"f23d49dab4c0",[705,716],{"_key":706,"aspect":64,"caption":64,"image":707,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"ebc37f18b221",{"_type":262,"alt":708,"asset":709},"The Adelaide Crows logo printed on a scarf featuring the new colours",{"_id":710,"altText":711,"metadata":712},"image-41a22db2711c7715ab7247b58f44fc4f94551fa9-2801x2801-jpg","Adelaide Crows branded scarf featuring the stylised crow emblem and club colours.",{"blurHash":713,"dimensions":714,"lqip":715},"ecG$;AE}W;wMAE}WXQI=jHNcr@t3R+ItW:S4^Ko1I@WWbsnksnX6f7",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAMBAQAAAAAAAAAAAAAAAAIFBgcE\u002F8QAIhAAAAcAAgIDAQAAAAAAAAAAAAECAwQFEQYSByETMUFx\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAwUGBP\u002FEACIRAAEEAgEEAwAAAAAAAAAAAAEAAgMEESESBTFRkVJhgf\u002FaAAwDAQACEQMRAD8A5zwXyA7RUMeK\u002FXk5Ea9Gts8Mv6PRHqWeZTZVtXV+tOOGWrP9FFYVtKumkuUtq0om0Gro56UYquDcytKaE7XwHGm0OL79lluGEJqtfznoDjITvORrvsKhp9QdTkaJwHtxrIB39KXNuJS4N4pr4UpI20qxP1+gI3XJLuTOUuVLJxzCLslJZgBjDBcEYDi0n9S+1Zilmc\u002FjjJ8LDEZluGZDWeOK1izuVNyexpSnS6ngADWSWxOI8LJXAMjQV2NPCKR5JKdYWpWZprAAESbdgHAkPsqlEEXxHpf\u002F2Q==",{"_key":717,"aspect":64,"caption":64,"image":718,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"ea5982f548ce",{"_type":262,"alt":719,"asset":720},"The Adelaide Crows logo printed on outdoor signage",{"_id":721,"altText":722,"metadata":723},"image-c5c85d50fb6ae300b77ff3da4950d9ab0d24baf2-2801x2801-jpg","Adelaide Crows branded scarf and outdoor campaign creative featuring the club’s new visual identity.",{"blurHash":724,"dimensions":725,"lqip":726},"eoJaZUW=D+oes7BWoyngj]V@Pqo3xUWERkM{ahWXjuazxbk9t7a{bI",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAQHAgMFCP\u002FEACgQAAEEAQIEBgMAAAAAAAAAAAIAAQMEBQYREhMxQRQVFiFUYXGRkv\u002FEABgBAAIDAAAAAAAAAAAAAAAAAAQFAAED\u002F8QAIhEAAQMDAwUAAAAAAAAAAAAAAQACAwQRMQUSUQYhgZHh\u002F9oADAMBAAIRAxEAPwCfpXP1mw9Gpkpza+T8vhJt3d\u002Fyu7kZ69CsVi0fBEPV1Tmn82eRzuPAxDfmjuTd1Y2o6k8mEyQWZ+ZETsUQt1b6SifXamkkjicBY5zzbsiz03AXEyE+LKs9T6gOzmrEld5Xhd9gf6RZeUC\u002FY\u002F2i1dPE4kkooadRtFg4+vi9DU9HYGDYocbABD7s7C27LbZxNELMcPhoyA+vE26IjS0HIS7ceVM9N4r4cX8siIq2t4UuV\u002F\u002FZ",{"_key":728,"_type":259,"media":729,"mobileImage":64,"mobileMedia":64,"variant":486},"1a8eb46c0599",{"_key":64,"aspect":64,"caption":64,"image":730,"kind":262,"poster":739,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":731,"asset":732},"Tri-coloured Crows logos displayed on a large LED screen",{"_id":733,"altText":734,"metadata":735},"image-cd018353709874acb89eee1c851cd5093e06cafc-1920x1080-jpg","Adelaide Crows tricolour merchandise featuring the stylised crow emblem.",{"blurHash":736,"dimensions":737,"lqip":738},"MUJhT+n+}Tq%5pE#a|S3X6oK0%fjJAXh$g",{"height":482,"width":483},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAABgAEB\u002F\u002FEACIQAAEDBAICAwAAAAAAAAAAAAECAwQABREhBhIxYQcyQf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAYDBf\u002FEACQRAAEDAwEJAAAAAAAAAAAAAAEAAgMEESEFEiIyQVGRobHR\u002F9oADAMBAAIRAxEAPwANx7g9ql2R6Q8zIKwVDTmOuvNDIXHoC31AOKeGR9Tgp34pPbZslFlfCHlpBBzg+qDWl5xLzuFqGTvfusajMhMxc7mLJdI2nGpMAZu5xjp2XXB8e2VDbYTAmOAoB7Je0dVVkiXGYmM0EyHAAkftVHi+pB4\u002FJ+qEkcO0bN9L\u002F9k=",{"_type":262,"asset":740},{"_id":501,"altText":502,"metadata":741},{"blurHash":504,"dimensions":742,"lqip":507},{"height":506,"width":483},{"_key":744,"_type":368,"columns":745},"25547634f922",[746,758],{"_key":747,"_type":372,"body":748,"heading":757},"730069ccae16",[749],{"_key":750,"_type":14,"children":751,"markDefs":756,"style":22},"4b76ffee5376",[752],{"_key":753,"_type":18,"marks":754,"text":755},"16f911e39381",[],"The custom NinetySeven typeface, a tribute to the Club’s 1997 premiership, combines traditional hand-painted Australian Rules Football lettering with sharp, angular forms that reflect the crow’s aggressive aesthetic. Designed for scalability and versatility, the font maintains consistency across all media. Paired with the clean, modern Suisse sans-serif, the typography strikes a balance between boldness and clarity, ensuring cohesive communication across every touchpoint.",[],"Typography",{"_key":759,"_type":372,"body":760,"heading":769},"c7f38ff9880f",[761],{"_key":762,"_type":14,"children":763,"markDefs":768,"style":22},"3b27e161ed9f",[764],{"_key":765,"_type":18,"marks":766,"text":767},"c5dff3cac865",[],"A distinctive feather pattern, integrating the tricolour hoops with angular textures, became a defining feature of the new identity. This bold, versatile pattern enhances consistency and cohesion across all formats, blending the Club’s heritage with its modern design vision.",[],"Pattern",{"_key":771,"_type":259,"media":772,"mobileImage":64,"mobileMedia":64,"variant":486},"c8804397b898",{"_key":64,"aspect":64,"caption":64,"image":773,"kind":273,"poster":777,"videoLink":64,"videoMimeType":278,"videoSource":279,"videoUrl":788},{"_type":262,"alt":731,"asset":774},{"_id":733,"altText":734,"metadata":775},{"blurHash":736,"dimensions":776,"lqip":738},{"height":482,"width":483},{"_type":262,"alt":778,"asset":779},"The custom Adelaide Crows variable font system",{"_id":780,"altText":781,"metadata":782},"image-8a39ee2b42531b1fe2cbe71f4bf0332a79ee5323-5122x2880-png","Adelaide Crows custom wordmark featuring bold red and gold typography.",{"blurHash":783,"dimensions":784,"lqip":787},"MB8W2PoL0.S4}Txqj@N1azt31Naz^0oKAG",{"height":785,"width":786},2880,5122,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAYAAAB\u002FCa1DAAAACXBIWXMAABYlAAAWJQFJUiTwAAABcklEQVQokZWQzUsCURTF3VajM\u002FPemIkNpaOjU05GM+V7YkEftAgXFdLHIohqEYUQVrSuRYuiFgWC0Kq\u002FsTZFnpinC9EZxMWBx7vn\u002FM7lhsKUY6DIQE8rTPmvRPhXKMhEYgzJqUVYGQem4SCTcsXbSLrQYmx4YHLaxc6qhctdA6cVU6hWNVBdt8TMDximpe9AoJ1bwM1hEo2rOJ7OJ\u002FFykUDzegL1gxQs04HUm9H4nzxe\u002FgkEzpoLqG8baJ4k8H6k4+1YR+MsgVoljazh9PkjWglKrNzyBXrtemIJ+1YeL4UMmnYar3Mm7uez2MvZ0ONL\u002FRtSD8oRCIxShk3VwWMkj0\u002FJwoc0g4eIjS3VQYwyX6BEisFAjTKsyC5uxwp4HrGF7kYLWJNdUeZ5IsMAFcqRJkUsKy42ZFeAysoiTLUItePx3VDuNHVL3INyqJSJTTXCQAkDEX8cfpl2jiEUJe2AZ+wW9e7oQQiD0iUx6xT0ZlSN4x9Drjx5zjZPfQAAAABJRU5ErkJggg==","https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fbjim4pg9\u002Fproduction\u002Fe4fec2522d33150ab3d8cb992aeb4ee0442b5480.mp4",{"_key":790,"_type":259,"media":791,"mobileImage":64,"mobileMedia":64,"variant":486},"307038cdba80",{"_key":64,"aspect":64,"caption":64,"image":792,"kind":262,"poster":801,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":793,"asset":794},"Demonstration of the new Adelaide Crows typeface",{"_id":795,"altText":796,"metadata":797},"image-579611c4e10355684fda1a8c2b4ea680f9375201-5761x3241-jpg","Adelaide Crows custom typeface featuring alphabet and numeral designs.",{"blurHash":798,"dimensions":799,"lqip":800},"M7Dj;axF0VR-14%?odVLR-V_0oS4}ToK^1",{"height":358,"width":359},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAMCBQYH\u002F8QAIRAAAwABAwQDAAAAAAAAAAAAAQIDAAQFERMhMWEGEjL\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAFAP\u002FEABsRAAIDAQEBAAAAAAAAAAAAAAECAAMEEYGR\u002F9oADAMBAAIRAxEAPwDjPxOW1dOldwHVp4EyOw95b3nsT6dgkFUlf19PGYWVHmxKMVPrGHVWKkGjccZXYWssLhz9iGfRlWoLYhJ8kNUs01FFgxaYPCkjuRhisMRA4OQonpn\u002F2Q==",{"_type":262,"asset":802},{"_id":501,"altText":502,"metadata":803},{"blurHash":504,"dimensions":804,"lqip":507},{"height":506,"width":483},{"_key":806,"_type":322,"items":807},"dc237a8dc881",[808,819],{"_key":809,"aspect":64,"caption":64,"image":810,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"e42c2168f672",{"_type":262,"alt":811,"asset":812},"Vector path of the Adelaide Crows typeface",{"_id":813,"altText":814,"metadata":815},"image-2a8f1c6b9f7af14f93f32bb9a16079072b6f9c1e-2801x2801-jpg","Adelaide Crows custom number 97 typography construction.",{"blurHash":816,"dimensions":817,"lqip":818},"e02$8ksqB9OYJ-sqW;bHo0a|FxSgwdsAsUbcsTjZSga}Fco0wcWpo0",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAECCP\u002FEABkQAQEAAwEAAAAAAAAAAAAAAAABESExAv\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAABAgX\u002FxAAWEQEBAQAAAAAAAAAAAAAAAAAAASH\u002F2gAMAwEAAhEDEQA\u002FAOc5tcHkvI0USYzegGgzpbbiADQAE\u002F\u002FZ",{"_key":820,"aspect":64,"caption":64,"image":821,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"1c4945e30d19",{"_type":262,"alt":822,"asset":823},"Adelaide Crows player names displayed on a large LED screen in the new typeface",{"_id":721,"altText":722,"metadata":824},{"blurHash":724,"dimensions":825,"lqip":726},{"height":271,"width":271},{"_key":827,"_type":259,"media":828,"mobileImage":64,"mobileMedia":64,"variant":486},"22fdf1300378",{"_key":64,"aspect":64,"caption":64,"image":829,"kind":262,"poster":838,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":830,"asset":831},"Adelaide Crows 2024 logo painted on a brick wall alongside the number '23'",{"_id":832,"altText":833,"metadata":834},"image-3fb4e9fbd395be941d6b90ec6128c6e1b15d971c-5761x3241-jpg","Adelaide Crows custom number 23 graphic featuring the stylised crow emblem.",{"blurHash":835,"dimensions":836,"lqip":837},"MAGHI;04nMWTJ900$+^it6EkyZ=XE3$yI@",{"height":358,"width":359},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAFgABAQEAAAAAAAAAAAAAAAAABgAH\u002F8QAJxAAAQQCAAMJAQAAAAAAAAAAAgEDBAUAEQYSIRMVIjFBYWKRwdH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAEBf\u002FEAB0RAAIDAAIDAAAAAAAAAAAAAAECAAMRBBIFMVH\u002F2gAMAwEAAhEDEQA\u002FAMIqnGp4cp1zaOD5mi9PrGPCtctc0pyojRg8e2W0DZul+JijgegqzmqBQmlHlXp1zSu64Qg1qM2nZp4PjgLqmas1pmH7saL+zBn9iCaWhqnK8HJDLYOmqkSOoiLvfp7ZYrl1ECQ7zvRxIta3tf7lkpvDXOSxtzYkc5FGdJ\u002F\u002F2Q==",{"_type":262,"asset":839},{"_id":501,"altText":502,"metadata":840},{"blurHash":504,"dimensions":841,"lqip":507},{"height":506,"width":483},{"_key":843,"_type":259,"media":844,"mobileImage":64,"mobileMedia":64,"variant":486},"b2621a680764",{"_key":64,"aspect":64,"caption":64,"image":845,"kind":262,"poster":854,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":846,"asset":847},"Artfully torn posters demonstrating the Adelaide Crows type face and pattern device",{"_id":848,"altText":849,"metadata":850},"image-a7afc4b639790b892b254065acb820a56448574f-5761x3241-jpg","Adelaide Crows custom typography featuring layered red, gold and navy lettering.",{"blurHash":851,"dimensions":852,"lqip":853},"M6Cz|ir10MXy0$XNJAf9$grt0zF@}Z;P=J",{"height":358,"width":359},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUDBgcI\u002F8QAIhAAAgICAQMFAAAAAAAAAAAAAQIDBAAFIRESMQYTFEKB\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABQME\u002F8QAGxEAAgIDAQAAAAAAAAAAAAAAAQMAAhESIYH\u002F2gAMAwEAAhEDEQA\u002FAOffRdCtcaRrMYftIABy41NRRi2Ulf4ELgr9l5Xjzmaa65YrA+xKydSDxjKLd7JZ2cXJO4qQTx4zO5drg9ia3pqoV17jp9iW8FFycRjogcgD9wyJyWYk8knrhlwMCGGf\u002F9k=",{"_type":262,"asset":855},{"_id":501,"altText":502,"metadata":856},{"blurHash":504,"dimensions":857,"lqip":507},{"height":506,"width":483},{"_key":859,"_type":322,"items":860},"7a9c35e7940b",[861,872],{"_key":862,"aspect":64,"caption":64,"image":863,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"596ac7d741cd",{"_type":262,"alt":864,"asset":865},"Details of the Adelaide Crows logo",{"_id":866,"altText":867,"metadata":868},"image-020cf1fc3db92af8ad4c926ae590f14a0dd3673e-2801x2801-jpg","Adelaide Crows abstract crow graphic created using the club’s navy and gold visual identity.",{"blurHash":869,"dimensions":870,"lqip":871},"eNIM=P0V^Js,WX$z9}NKR-NK},-QERxDxWR-NKI@NdxD^JjtNds,NK",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAAMBAAAAAAAAAAAAAAAAAAMGBwX\u002FxAAlEAACAgIBAwMFAAAAAAAAAAABAgMEABEFBhJRByFBExUiIzL\u002FxAAXAQEBAQEAAAAAAAAAAAAAAAAEBgUH\u002F8QAIhEAAgEEAQQDAAAAAAAAAAAAAQIAAwQRIQUSIjFBUZGx\u002F9oADAMBAAIRAxEAPwDLKHIW+Jm+tRlkrt89p7lOX3pX1Ea5agpcjWZpZGCLJCN+\u002FkjMumkkG1Ze0n51reWLonkh0\u002FyiWbtFmjkGhKV\u002FgeRh+T4+lcUGZk6nxr0fuJtbh6dQANhfc3dho6xkFOzFcrRzwOHjcbBGM5oQVOD5lPkHYlQ664qnGte+kCCeNggGvxIPwRkfFxp90XjnVZKUm\u002F1OAQvtv28YxlFSdmswSfAP7M1lAra+RO5Sox8bG9am0iQq5Kr3b1vxjGMA\u002FccnZiF0MCf\u002F2Q==",{"_key":873,"aspect":64,"caption":64,"image":874,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"24e01978b067",{"_type":262,"alt":864,"asset":875},{"_id":876,"altText":877,"metadata":878},"image-376d5c9cfce2ab6ae0c62fcd327bdf1db878ee42-2801x2801-jpg","Adelaide Crows custom number 97 typography featuring geometric navy, red and gold forms.",{"blurHash":879,"dimensions":880,"lqip":881},"eUJ5P;$zTYnkteK^j?^0SN}TAHNdsAxDxD+gWEI@W.JT$zk9I@WE$N",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAYFB\u002F\u002FEACYQAAEEAgIABQUAAAAAAAAAAAEAAgMEBREGEgcTIkFCFDI2YXP\u002FxAAWAQEBAQAAAAAAAAAAAAAAAAAFBgT\u002FxAAmEQACAQMBBwUAAAAAAAAAAAABAwIABBEhBRMVMUFRkQYjYYGx\u002F9oADAMBAAIRAxEAPwCO8WaNhnIGWxG50L2ABwGxseynuT5W1lY6Elqsa7WQ9I9\u002FID3VPjOT5O7SDrUrZDv5MBWXeyMWeuhllhe6BvUEN0AEfaFqAtboA7vIyCfyqfgTLmIYtgG91APmup8G\u002FFcf\u002FNFyRvL8tjx9LRs9K0XpY3qDoIh3+mrpzJMjIYJJ69fqsnEVJ9o5Jjp4rGqZCevD5cRAb+wtjHenFyyj73bJKIqq5AA07ikdhsnOQEiTiEsfHLl2qZcdkkoiJGo01\u002F\u002FZ",{"_key":883,"_type":322,"items":884},"c7e8e04aff75",[885,896],{"_key":886,"aspect":64,"caption":64,"image":887,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"49302215f289",{"_type":262,"alt":888,"asset":889},"Details of the Adelaide Crows typeface",{"_id":890,"altText":891,"metadata":892},"image-1d596042b0e8184d894d91678b6a40630272c3ce-2801x2801-jpg","Adelaide Crows custom typography featuring bold red and navy letterforms.",{"blurHash":893,"dimensions":894,"lqip":895},"enJW5qo1a}sVo0jtjta}fQo0|Ha|WpSNa|o2a|Wpa|a|;ho1o0sTo1",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGgABAAIDAQAAAAAAAAAAAAAAAAEFAgQGB\u002F\u002FEACMQAAICAQMDBQAAAAAAAAAAAAECAAMSBBFRBRNSITFBcZH\u002FxAAZAQACAwEAAAAAAAAAAAAAAAABAgMFBgf\u002FxAAjEQABAwMCBwAAAAAAAAAAAAABAAIRAwQhEkEFBhMUMVFh\u002F9oADAMBAAIRAxEAPwDzJur3kHGlQQuRBMwr6xqGV2NK4rsT68zS1Flmqse3EocNyBxIZlVb1XcZBcRzG7eniW5WrPF7sSBVOnMGAJgGNseMq1q6sWByQDY7RKTVl6r2UA\u002FBiMLNjsgKN3MVzSJY52R8XX9tPFePaR2q\u002FBfyIlRJXQ+m30hqrY7lFJ+oiIdRQNNh2C\u002F\u002F2Q==",{"_key":897,"aspect":64,"caption":64,"image":898,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"160d0a8c7268",{"_type":262,"alt":888,"asset":899},{"_id":900,"altText":901,"metadata":902},"image-38eb712da37098ffaac5ddab4c0b34a211fbd405-350x350-svg","Adelaide Crows custom typography featuring geometric navy, red and gold forms.",{"blurHash":903,"dimensions":904,"lqip":906},"eBLw;34L0D0DCc-7xVxDoKS49#9}#nF]]%5X5XI@xW-P9}I@r[Sx-6",{"height":905,"width":905},350,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAYFBP\u002FEACYQAAEDAwMCBwAAAAAAAAAAAAEAAgMEBQcREjEGIRMUMjQ2cnP\u002FxAAXAQADAQAAAAAAAAAAAAAAAAADBQYH\u002F8QAJBEAAQMEAAYDAAAAAAAAAAAAAQACAwQFESESE0FSYXFyscH\u002F2gAMAwEAAhEDEQA\u002FAJnHHR8slRSXqednlwC5sY51W1kaJr7hQFw12tcQpvFVxq33tlI6d5pmsJEevYKnyH76i+jlN1XPbdgJXZ0ceBvSqbE2J5j4W9Rn2oisuDaabwywntqi4LzG91YC1pI2jgIqCKCNzASmVbda2KoeyM6B1pamJ\u002FlA\u002FMqoydK6O52zafUHAoiUVu7w34\u002FhSK0EhjCO4fYU\u002FoDyAiIjrTsL\u002F9k=",{"_key":908,"_type":322,"items":909},"91cb9813c98d",[910,921],{"_key":911,"aspect":64,"caption":64,"image":912,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"67ff34130c79",{"_type":262,"alt":913,"asset":914},"Adelaide Crows 2024 branded guernsey",{"_id":915,"altText":916,"metadata":917},"image-88722a9060430fc5934a1af32bf1bd902bbd8581-2801x2801-jpg","Adelaide Crows playing guernsey featuring the club’s updated visual identity.",{"blurHash":918,"dimensions":919,"lqip":920},"e26Q*nt68wWBS^iZj?O]a#w[00R*PBkB$6-=a#veoKOsrdW.}sa#9^",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAQEAAwAAAAAAAAAAAAAAAAQFAgYI\u002F8QAJRAAAQQCAQIHAQAAAAAAAAAAAgABAwQREgUTISMxMkFRUmFi\u002F8QAGAEAAgMAAAAAAAAAAAAAAAAAAgQAAQP\u002FxAAbEQEBAAMAAwAAAAAAAAAAAAABAAIREgMhMv\u002FaAAwDAQACEQMRAD8A83V6UkgxyEzjCT42VFnjWjHwpOoTv2ZvhaPDW65jXgYyj0F3NyHLZ\u002FFVaarBWkKK3sTt6dFrjh0dUdHq6pNEcMpRyNgh80VPJ2IbFnqQgQjqzPn3dEA1ZAOhuXFdpjf+VfI20ZZ+roiZ8fxA2EiIlor\u002F2Q==",{"_key":922,"aspect":64,"caption":64,"image":923,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":279,"videoUrl":64},"186fb431fc9a",{"_type":262,"alt":924,"asset":925},"The Adelaide Crows pattern device printed on guernsey material",{"_id":926,"altText":927,"metadata":928},"image-b8eb45eb3a12a370c71e139990d34d6557f6696e-2801x2801-jpg","Adelaide Crows branded fabric pattern featuring red, gold and navy geometric stripes.",{"blurHash":929,"dimensions":930,"lqip":931},"e4FV~xPNBi:=]$vU2t4x[:Nx}S%X1zDs[qKh|0Pe1~IuD*}q;|}p5p",{"height":271,"width":271},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAIDAAAAAAAAAAAAAAAAAAQFAQYH\u002F8QAIxAAAQQCAQUAAwAAAAAAAAAAAQACAwQFESESEyIxQQYUQ\u002F\u002FEABgBAAIDAAAAAAAAAAAAAAAAAAQFAQIG\u002F8QAIxEAAQMDAwUBAAAAAAAAAAAAAQACAxETIQQSMUFRYXGRof\u002FaAAwDAQACEQMRAD8A4xiMh+i+OG47qhB8QfitslXjkrmShp4k5cB\u002FNQ8vSbaLnRxAD2dfFAx0j6U3ZfI9kT+Do8IYsui5Fh3Ud0+ildo3bm1dEfzwsikyHxmJc\u002F2SEVlZwN7u7hl7kbhtrh9CKgnjIrhGX4RwTT0rq3E2vCJYx5OOiDyCtby2uuQBjQNbHHpEQGgJ3AqNNm408UUCj+T5SnXEMM4EbTwC3ekREylhjLyS0fFnmvcAMr\u002F\u002F2Q==",{"_key":933,"_type":259,"media":934,"mobileImage":64,"mobileMedia":64,"variant":486},"e3289e35590b",{"_key":64,"aspect":64,"caption":64,"image":935,"kind":262,"poster":943,"videoLink":64,"videoMimeType":64,"videoSource":362,"videoUrl":64},{"_type":262,"alt":846,"asset":936},{"_id":937,"altText":938,"metadata":939},"image-7e9bbe9e0e31c33e9a6337517b360f76063b831b-1920x1080-jpg","Crows branding",{"blurHash":940,"dimensions":941,"lqip":942},"M5A9D{ov03w39cvVX7O,i{xY0NV_}?bYo_",{"height":482,"width":483},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUBBAYH\u002F8QAIBAAAQQCAgMBAAAAAAAAAAAAAQACAwQFERIxBiFBUf\u002FEABUBAQEAAAAAAAAAAAAAAAAAAAQD\u002F8QAGxEAAQUBAQAAAAAAAAAAAAAAAAECAxEhBBL\u002F2gAMAwEAAhEDEQA\u002FAOD+G42PIzWBLGJAwA6TiXAwGhcnggY4RE632sfjrtmkZDVmdEXDTuP0K43M5Ftd0Tbcgjfvk39UXNk9Wi5gmHoSNtUKD2UKD7KEgIf\u002F2Q==",{"_type":262,"asset":944},{"_id":501,"altText":502,"metadata":945},{"blurHash":504,"dimensions":946,"lqip":507},{"height":506,"width":483},{"_key":948,"_type":368,"columns":949},"278fb7e592aa",[950,962],{"_key":951,"_type":372,"body":952,"heading":961},"6c561bd356d7",[953],{"_key":954,"_type":14,"children":955,"markDefs":960,"style":22},"c911bc92863b",[956],{"_key":957,"_type":18,"marks":958,"text":959},"0db7317f2142",[],"To launch this exciting new chapter in the proud history of the Crows, we were tasked with creating a set of brand films that would capture the rich heritage of the Club, while showing the important meaning and connection it has with the South Australian community.",[],"Launching the new era",{"_key":963,"_type":372,"body":964,"heading":981},"a282e876800c",[965,973],{"_key":966,"_type":14,"children":967,"markDefs":972,"style":22},"4aebd4d750c6",[968],{"_key":969,"_type":18,"marks":970,"text":971},"d5cef0333a84",[],"Our creative team developed a series of film concepts that included a studio shoot featuring a three-metre-high South Australian flag as a striking background for superstar AFL and AFLW players modelling new kit and merchandise. Our crew then shot footage on-location across South Australia to capture Crows fans showing their true colours – from the front bar of a country pub and South coast surf spots, to a dairy farmer’s shed, city laneway bars, and finally to the Adelaide Oval itself on game day.",[],{"_key":974,"_type":14,"children":975,"markDefs":980,"style":22},"46b1fba62201",[976],{"_key":977,"_type":18,"marks":978,"text":979},"f3bdc19987da",[],"A set of five 15 second films were released across the AFC social platforms first, revealing the new identity, brand statement, metallic animated logo, new season guernseys and merchandise. These were followed by a 60 second brand film that told the new Club story, celebrated the history and featured the true believers, all set to a custom soundtrack designed to excite and inspire members and fans. The film was imagined, designed, shot and edited by Fuller’s creative and production team.",[],"Films",{"_key":983,"_type":259,"media":984,"mobileImage":64,"mobileMedia":64,"variant":281},"b868ae63bcf7",{"_key":64,"aspect":64,"caption":64,"image":985,"kind":273,"poster":989,"videoLink":994,"videoMimeType":64,"videoSource":362,"videoUrl":64,"videoWidth":363,"videoHeight":364},{"_type":262,"alt":846,"asset":986},{"_id":937,"altText":938,"metadata":987},{"blurHash":940,"dimensions":988,"lqip":942},{"height":482,"width":483},{"_type":262,"alt":990,"asset":991},"The Adelaide Crows brand expression film",{"_id":353,"altText":354,"metadata":992},{"blurHash":356,"dimensions":993,"lqip":360},{"height":358,"width":359},"https:\u002F\u002Fvimeo.com\u002F1029097400",{"_key":996,"_type":997,"body":998,"heading":1007,"items":1008,"listSortOrder":1015,"preheading":1016,"scrollText":1017,"selectedSortOrder":1018,"source":1019},"36211c183a9e","testimonials",[999],{"_key":1000,"_type":14,"children":1001,"markDefs":1006,"style":22},"8bad6434ce0c",[1002],{"_key":1003,"_type":18,"marks":1004,"text":1005},"ae35a5b140bb",[],"It’s always a little more meaningful when you hear it from the people we’ve had the pleasure of working with.",[],"The client \nperspective.",[1009],{"_id":1010,"author":1011,"orderRank":1012,"quote":1013,"role":1014},"6de3f3e4-3204-4bda-afee-61771230e6c1","Tim Silvers","0|0r000i:","The team at Fuller are as passionate about South Australia as we are. From the outset, they really understood what we were about and what we wanted to achieve. Their creative, thorough approach and discretionary effort meant we had a high level of confidence throughout the process.","CEO, Adelaide Football Club","date","In their words","Create Feeling","custom","selected",{"_key":1021,"_type":1022,"items":1023,"link":1195,"preheading":1201},"b6d852d262a8","relatedWork",[1024,1070,1106,1151],{"categorySlug":1025,"client":1026,"featuredImage":1028,"listingThumbnailShape":64,"overrideListingShape":64,"primaryService":1038,"services":1039,"slug":1043,"thumbnailLandscape":1044,"thumbnailPortrait":1050,"thumbnailSquare":1060,"title":1069},"brand",{"title":1027},"Wine Australia",{"_type":262,"asset":1029},{"_id":1030,"altText":1031,"metadata":1032},"image-003ef7b3aaa6369a6d14b4b236d89fe3dd465992-1200x628-jpg","Australian Wine logo",{"blurHash":1033,"dimensions":1034,"lqip":1037},"MFBftf-pIVsoa}^+%1WBt6jt~9xto}t7a}",{"height":1035,"width":1036},628,1200,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAKABQDASIAAhEBAxEB\u002F8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUDBAYH\u002F8QAIhAAAQQBAwUBAAAAAAAAAAAAAQACAwQFERIxEyEiQXGR\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEBf\u002FEABsRAAIDAAMAAAAAAAAAAAAAAAABAgQREkFR\u002F9oADAMBAAIRAxEAPwDnFfKZSebbbyDtvrR\u002FCjv3bZpFsd2zI9wPaPhXq8bBHqGNB+JfccRLoCR8We7GPMKHHvTIS18xJIXOilJPslCd2Hu6p8j+oTVYl4gOKP\u002FZ",{"slug":1025,"title":187},[1040,1041],{"slug":1025,"title":187},{"slug":1042,"title":195},"content","wine-australia-adventurous-new-brand",{"_type":1045,"asset":64,"image":1046,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},"thumbnailMedia",{"_type":262,"asset":1047},{"_id":1030,"altText":1031,"metadata":1048},{"blurHash":1033,"dimensions":1049,"lqip":1037},{"height":1035,"width":1036},{"_type":1045,"asset":64,"image":1051,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1052},{"_id":1053,"altText":1031,"metadata":1054},"image-8744682e022bd32fd08b09c53fc848064c6bee0a-792x1008-jpg",{"blurHash":1055,"dimensions":1056,"lqip":1059},"dXEe_LofRPt7~Vj[f6of~BofozWB^*kCj[af?Foeofj[",{"height":1057,"width":1058},1008,792,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAZABQDASIAAhEBAxEB\u002F8QAGgAAAgMBAQAAAAAAAAAAAAAAAAYEBQcBA\u002F\u002FEACsQAAEEAQIDBgcAAAAAAAAAAAEAAgMEEQUSBxNRBhUhIzFBIjJCQ1Jxgf\u002FEABcBAAMBAAAAAAAAAAAAAAAAAAADBAH\u002FxAAfEQACAQQCAwAAAAAAAAAAAAAAAgEDERNRBCESMVL\u002F2gAMAwEAAhEDEQA\u002FAJg4uazJJsZSpuPXmr3k4malFTfYmNIsbgktdnGVhNGWxNHz9KrvY9h2knxznqmbTrNx3Zy\u002FVvVWvlmIBIA9uinwLobNZr+x8k4xT7\u002FKZFI38g04QsLs3mwzOjHl7fDaPZCMC6GZm2NEMepsnZLXiaGA52uGAf2ploXbELg+OrAT6uDjlWv23pZ1P6lEnJd5tHQOsR3JzueF\u002FwAT5qpcfVCrIvl\u002FqE29T6M840f\u002F2Q==",{"_type":1045,"asset":64,"image":1061,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1062},{"_id":1063,"altText":1064,"metadata":1065},"image-50e2bcacd4568c54fafb1690ed6e6933ba9b58d1-1080x1080-jpg","Australian wine logo on a tote bag",{"blurHash":1066,"dimensions":1067,"lqip":1068},"eCFFQu4:00~V9a%LxtayIoIV00WC^+oKxZ01R%-pxuxu01-p?HD*xu",{"height":482,"width":482},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAQADAQAAAAAAAAAAAAAAAAcEBQYI\u002F8QAIxAAAQQCAgICAwAAAAAAAAAAAQIDBBEABQYhBxITMRQiQf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAMCAP\u002FEABoRAQEAAgMAAAAAAAAAAAAAAAACESEBEkH\u002F2gAMAwEAAhEDEQA\u002FAJX498Ys8l2EhiRLSwltoq7N2comq8A65GrlHYzCpwG0KbHfQzheBc8ja\u002FkjBYS97LBbFgAEn6sZcnZGyc1itlG\u002FLecAoNLP6hRFdAfzAzWNmiJp5mncbYiS3mKJ9FFN1jMHfbraR9xLZlNpQ8hwhSSnu7xm62PTTQHVRZbbzQHyJNgkXlCHkjk51oYRsVNNgVTaQMYxr8TPKf7OY\u002FOmuyZbinX3Dalq+ycYxlJf\u002F9k=","An adventurous new brand for Australian Wine",{"categorySlug":1025,"client":1071,"featuredImage":1072,"listingThumbnailShape":64,"overrideListingShape":64,"primaryService":1076,"services":1077,"slug":254,"thumbnailLandscape":1080,"thumbnailPortrait":1090,"thumbnailSquare":1098,"title":253},{"title":465},{"_type":262,"asset":1073},{"_id":467,"altText":468,"metadata":1074},{"blurHash":470,"dimensions":1075,"lqip":474},{"height":472,"width":473},{"slug":1025,"title":187},[1078,1079],{"slug":1025,"title":187},{"slug":1042,"title":195},{"_type":1045,"asset":64,"image":1081,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1082},{"_id":1083,"altText":1084,"metadata":1085},"image-29496b8da5b5b503ca5b1a38d605705758fab998-792x544-png","Adelaide Crows Logo",{"blurHash":1086,"dimensions":1087,"lqip":1089},"V56Ql8s.0.R-}mj0oJbrS4jI1Njt}TWX9|KMWX#osmJ+",{"height":1088,"width":1058},544,"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAOCAYAAAAvxDzwAAAACXBIWXMAAAsTAAALEwEAmpwYAAABaklEQVQ4jaVTu07DQBD0F+RpG9uJH1z8fpztc6KIIEQSLBAUoBSIAkRDSUVFwxfQItHyqYNyAQorAYcUU9yeNDuzsys0RYYqGmtqdSFUCy2RQVIyyGqGjpzz906EbSmHoafw7QT7JoWs5ujIDC1p1exfChUtQ2AnGLsRhiSGY1CoWobOXo6mtCVhU2ToyjmIkeLcDvHouXhwXZyRENRIoGsp\u002F6+vUGJcjUsSlF6Al4Lg41DH+9DEk+fg2IqgqdlGpcK6oqzkGFgUhR9hMXLxfGLhrdTxOrJwNQigqylvXJuw9ZW0ZVIEToIsiDBPfVymHiZOBKtPue1GXcLvtBU144mby9SdGOMkRBFGICaFuAyoLmFbYnxlJjTAfOhhynxcHLi4ntqYFT4MYwvLDZHxhY7cGIsjG3clwc1sgNuS4P6U8Aa9frrxmoS1M5QYer3VLiZezMk5nJgr726w++sMf9Dd8fSqaVfxF+EnPsGEEsFFDlAAAAAASUVORK5CYII=",{"_type":1045,"asset":64,"image":1091,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1092},{"_id":1093,"altText":1084,"metadata":1094},"image-113dde32977d98d9b9a88af290a5a91c700a8801-792x1008-png",{"blurHash":1095,"dimensions":1096,"lqip":1097},"d78fvCkB0-soRUs,ovR-14sm}TNdKMR-#oxDVxJASy,;",{"height":1057,"width":1058},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAZCAYAAAAxFw7TAAAACXBIWXMAAAsTAAALEwEAmpwYAAAC4UlEQVQ4jc1VzU7UYBTlCWaGmU5nhplO2+nv9\u002FW\u002FM4yCKCIGJQgqwR8kxJ8QiLpQSdCYaEJc4MLEB3CrGxfGByBx5wu40IUPc8z9CkRlIBgwurhpe9Oenp5z7m1fXkpxlNX31wBzW3UkgIVyCrkao1qLUZKTwwHmpBRFOYFtBOj6HMwMMFCPUaokyJcPwbClhTiZMJxKXMSuB6sVoNGIUK4mKPyBHH3b+hEju5Wx7HocKfMQuB4cI0BTiYQk\u002FVuMcwd1uVRJYBJTxjDDXEw4DMcZR8I8MCuApkao1Ag4ORhgQSJzEoy0PDy1LbzSTDxSHcy1GM44HF3G4Ts+dD1EdSBGUd4HUK7FUJuR0M1VQtw2XLyzNWzaTbzXdLxULCxrDqZMjiHHQ2T7MLRQaLzbFCkVQB2PoxtwcMtH1\u002FKwOtTC5uUKvk2X8WW4hk9MwRulhYc1Bxd1jkHHE8+RqbsY0ptcMxCAKecIXR8Tx2ysX6vjw10Jn1eK+LpQxPezZWzaCtYUGx3Nh1zLUtBTQ6mSQFcjhI4n2Kbcw3DMcOGEjTvndGxcr+Pjooy3ow3cMh3wZvbJewJS9cup0JKcpaI8qkokeoHj43zHwWToItZ9MDWE0YggyclOlHouB5octRnCs30hA4WeACmPNEmU0dD2EZkBQiOA0oh3dNxz21CIawMxFCVzXmtG8CwfwxHDWNvBSMwQOT48MxAybe+AnoD0NgIkpqQrBZ7yaeohhkKO8Y4jgE09m\u002Fss7L2CXU7FNAz6XDAYTV1xpGty\u002F3TbxcyIhRvjhjiSJBItkZ77sEThTjDecbE2p+DFYh0bNwfwfL6O1VkFT64qWF\u002FIeq+Xqng2X8dY2xXM6dmegLQP6aaVCxpWZ5ui7k2rWJ7ScH9axYNLqug9vqJgaVJDm3so\u002FTZ+v3wyaUYm0NZhpi+Kto1r+HCNQJxTj8yx9EAQKOy3HH6uLFcJ8qWM\u002FXYv989+Uvn\u002FFfAHDvTLu5EBJBwAAAAASUVORK5CYII=",{"_type":1045,"asset":64,"image":1099,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1100},{"_id":1101,"altText":1084,"metadata":1102},"image-ffb74bb4363e5c5b402fd388725501abdadb9d0e-792x792-png",{"blurHash":1103,"dimensions":1104,"lqip":1105},"e683hij[0osC-7Rns,ovR-nk14sm}TJAEjKMR-#nxDJTN1Ndov,;xD",{"height":1058,"width":1058},"data:image\u002Fpng;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAUCAYAAACNiR0NAAAACXBIWXMAAAsTAAALEwEAmpwYAAACN0lEQVQ4ja2UzW7TQBSF8wRJ2sSOYyf+99gez9hjQ5vQglBFK0pIf4CKbhAsEKKhEkJVqcRDsGDBjieAFaxZseSlDvK0kZqqcqmaxZU8V\u002FI3c885M7VGu8A8q3Z+UZ83sN0R0HUBVcuxoNwUqBTo9TLkcYI0YrDMDKomrg2unV90ugI8ZBimVIKJz2Gamey31ALN6wKb7QKaLkB9jnuU4kFEMQwpkoDBsVN0DYFWJ68E1y4CF5QcPV3goUdx7BMcOQT7boQ1nyIPGDynGlybNSWH1c\u002FgWCmGNsMJCfCdm\u002FiRWPgceHjnEmy5FAMvQWCnUDp5NVDRcsQ+xy2aQJAEj9MIXzb7+LOn4u9mB78HBr4RBxMnxLKbSG0bVcDSUcMQoAGDiBMscYqduwE+blv4uq\u002Fj53MVv9a6+ER83Da5PECjCjjVUe0KEI+fRSiRzi9ziicrAV6veHgUxmAml1ovKlcAp5ksx\u002FEdjsjjcK1Uaht6pRwURZQg9Rkim0O7MPalwPpZtdRc3hzDyCSQEYbVLMadNAYnDH4ZJV2gqVSNrBRy1zJ3gctBXC6jUp50yClGQ4L1pVDqfBr4vOJxaBUyCgMe4+WGi8mWhTcjGy\u002FWXbzacHG4ZeFkr4\u002FDbQurIr7alHrrVLv7RYSDsY2jp3283zHxdmRjMrbwYdfE8bM+DsYWhmmMtpbLfyo1XFRzmP1UjlS6W+pWfpfXjxEue5HPoBvZjHaN\u002FzGl3H2mpr2Kt\u002FPy2Nyg5g78B58uNfU7ueWNAAAAAElFTkSuQmCC",{"categorySlug":1025,"client":1107,"featuredImage":1109,"listingThumbnailShape":1117,"overrideListingShape":65,"primaryService":1118,"services":1119,"slug":1126,"thumbnailLandscape":1127,"thumbnailPortrait":1133,"thumbnailSquare":1142,"title":1150},{"title":1108},"Construction Industry Training Board",{"_type":262,"asset":1110},{"_id":1111,"altText":1112,"metadata":1113},"image-511d6c552d4097f709966d444bfeb714dea5364e-792x544-jpg","Trade up campaign shown on a mobile device",{"blurHash":1114,"dimensions":1115,"lqip":1116},"V9D0JO?Z02%3jc044U9YN1%M05_3~UI-%c4,M{xK-,kR",{"height":1088,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAOABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAUHBgj\u002FxAAmEAABAwMDAwUBAAAAAAAAAAACAQMFAAQGERMhBxIxIkFRYXGB\u002F8QAFQEBAQAAAAAAAAAAAAAAAAAAAgX\u002FxAAcEQABBAMBAAAAAAAAAAAAAAABAAMRIQISIpH\u002F2gAMAwEAAhEDEQA\u002FAOfcDx08glmxfNW7IF1dPXlU+E+6reQ9O8flXgahzcsnBb11Xx\u002FUpsx06j0hGkgrl+1dDg9z1C4Se6pWJyjLZOEs7qHLaV5se3fDzp+rzU7Nx4ucivITGsWpxNxQRcm\u002FZrctvK0XapgXC0UlddJ1wjNVUiXVVoqgJAtBf\u002F\u002FZ","short",{"slug":1025,"title":187},[1120,1121,1122,1124],{"slug":1025,"title":187},{"slug":1042,"title":195},{"slug":1123,"title":191},"campaign",{"slug":1125,"title":199},"digital","trade-up",{"_type":1045,"asset":64,"image":1128,"kind":273,"poster":64,"videoLink":1132,"videoMimeType":64,"videoSource":362,"videoUrl":64,"videoWidth":483,"videoHeight":482},{"_type":262,"asset":1129},{"_id":1111,"altText":1112,"metadata":1130},{"blurHash":1114,"dimensions":1131,"lqip":1116},{"height":1088,"width":1058},"https:\u002F\u002Fvimeo.com\u002F878522671",{"_type":1045,"asset":64,"image":1134,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1135},{"_id":1136,"altText":1137,"metadata":1138},"image-79be4c10e6a6f17c931800e109be748f251db0b3-792x1008-jpg","Trade up campaign on a mobile phone",{"blurHash":1139,"dimensions":1140,"lqip":1141},"dAEMN,x@03$e034nD*Ib03~q-Uo[4mIX?I.6-Co?x[H[",{"height":1057,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAZABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAYHCAX\u002FxAArEAABAwIEBAUFAAAAAAAAAAABAgMEAAUGBxExEhQhYRMiMjNBUXJzodH\u002FxAAXAQEBAQEAAAAAAAAAAAAAAAADBQAB\u002F8QAIhEAAgIBBAEFAAAAAAAAAAAAAQIAEQMEEiExE1GR0eHw\u002F9oADAMBAAIRAxEAPwDMNntsq73FiFBaU6+6oJSkCqLiXKK82aEh1lKJaikFYRuk\u002FSu3lzCg4Xi8xJfDVwkIBRJ04kta\u002FH9qizbhPuTLADfNoVofEjK8vQ7mpja9N5G6q644MVcRah1MtSLdJjuqbejOoWNwUmitYSVWlbgVLTGS7ps6E8X7opzrMYNF19z8Q9rekXMRZZGO+pWHLgtk78u\u002F1SaWl3++4PDcS4wywNTwLj6BLh71X3fZgfcal+enqt343KDwpmxqXF2a\u002FfdzE01CSHEOJH7jdnpL6y4tR3B6DsKKWjuaKoLjVQFA4nJ\u002F\u002F9k=",{"_type":1045,"asset":64,"image":1143,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1144},{"_id":1145,"altText":1112,"metadata":1146},"image-d39309a33314ed9860cd5e397ea469a81c9d64e6-792x792-jpg",{"blurHash":1147,"dimensions":1148,"lqip":1149},"e9E3FYtL03$kbL049FD$D+%K01~X^lyAxpDzD*xw--NX#]x-?tDTIU",{"height":1058,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAFwABAQEBAAAAAAAAAAAAAAAAAAcIA\u002F\u002FEACcQAAEDAwMDBAMAAAAAAAAAAAECAwQABQYREiEHMUETFBVhIlFx\u002F8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEBf\u002FEACIRAAIBAwIHAAAAAAAAAAAAAAABAgMRIQTwEhMxQVFhgf\u002FaAAwDAQACEQMRAD8AzfiGOzMnvTFvhJ5WfyWeyB5Jqj5f0ek2xtv4qS3JJABQvhRPnSuuGSoWOwfaIaKpDgAkc7HQr618VSIa3p\u002Ft5glo9FA37ZHDh0rKnr1Gb47pdvH3aGxgn1ZmmXjt0iSFMvwJCXE9xtNKtGQdUY8K6Ox4sJmShHBcUe586fVKq59R5UbrfsVko+S4vZ74jfNhNh0p19RobFa\u002F2oBfZsu0XV+3RJTxjAlAC1biB+gaUoFFOq4tYCZPJLq3H1qUedaUpVwJ\u002F9k=","A call to arms for a career in construction",{"categorySlug":1025,"client":1152,"featuredImage":1154,"listingThumbnailShape":1162,"overrideListingShape":65,"primaryService":1163,"services":1164,"slug":1167,"thumbnailLandscape":1168,"thumbnailPortrait":1177,"thumbnailSquare":1185,"title":1194},{"title":1153},"Minda",{"_type":262,"asset":1155},{"_id":1156,"altText":1157,"metadata":1158},"image-4c245a552539d6a05f769f3431f2f26e14d656db-2560x1340-jpg","Minda campaign image featuring two people celebrating together with colourful party decorations.",{"blurHash":1159,"dimensions":1160,"lqip":1161},"MFINEV?av5xWgg~oo|NtbbtRMlS5t+Wqxa",{"height":472,"width":473},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAKABQDASIAAhEBAxEB\u002F8QAFwAAAwEAAAAAAAAAAAAAAAAAAAQFBv\u002FEACMQAAIABgIBBQAAAAAAAAAAAAECAAMEBREhEhNhIjJBUXH\u002FxAAVAQEBAAAAAAAAAAAAAAAAAAAFA\u002F\u002FEAB0RAAICAQUAAAAAAAAAAAAAAAECABExAxIhQZH\u002F2gAMAwEAAhEDEQA\u002FAHKm6UoJa8zUlS0UkORnf5Cd1uFHV0i9NzVzgcUK4J8CMngTq6Qs4di8jp9iEb16b3xXQCrgD43A7gquc3GygGoK6qUUvM9eQFYSAxxlsY8QRPVFLPlR7vqCKqnGYgRtNUPJ\u002F9k=","square",{"slug":1025,"title":187},[1165,1166],{"slug":1025,"title":187},{"slug":1125,"title":199},"a-new-brand-for-minda-to-open-hearts-and-minds",{"_type":1045,"asset":64,"image":1169,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1170},{"_id":1171,"altText":1172,"metadata":1173},"image-494e7a4ac31761caae8fe36a85eb53245b423db7-792x544-jpg","Minda campaign artwork featuring two people celebrating together with bold green Minda branding.",{"blurHash":1174,"dimensions":1175,"lqip":1176},"VMH-Sk-:vis,WF~VkVS3j]tQDlR*t*WCtk%2aOogsoxa",{"height":1088,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAOABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAUGBAf\u002FxAAgEAABAwUBAAMAAAAAAAAAAAABAgMEAAUREiEGEzFh\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABQME\u002F8QAHREBAAICAgMAAAAAAAAAAAAAAQACAyEREjFxkf\u002FaAAwDAQACEQMRAD8Afqaeu0YydNUsng2x2s13gXSYwhIaa1OO7jlcyvXpPhhgyTKXk5CEOapJ\u002FaSxfVTpspBS440kYwkLOBiiOtrU7DzFHWQKuvUvUekubBWyXuNqKRjH0KKhVytnFlKB056TRVCinmbHNgrpD5P\u002F2Q==",{"_type":1045,"asset":64,"image":1178,"kind":262,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":64,"videoUrl":64},{"_type":262,"asset":1179},{"_id":1180,"altText":1172,"metadata":1181},"image-e92ce7850580709dd752b6d97e6892e5d5cc545f-792x1008-jpg",{"blurHash":1182,"dimensions":1183,"lqip":1184},"dWGkXRtQrskB~Ut6RkofIZWBXRa#t7j[j]bH%fWCV[ju",{"height":1057,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAZABQDASIAAhEBAxEB\u002F8QAGgAAAgMBAQAAAAAAAAAAAAAAAAUDBAYBB\u002F\u002FEACcQAAICAQMEAgEFAAAAAAAAAAECAwQABREhBjFBcRITFDM0dIHB\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABQQD\u002F8QAHhEBAAICAwADAAAAAAAAAAAAAQACERIDITEEE6H\u002F2gAMAwEAAhEDEQA\u002FAHdy3Z\u002FNNiKyq14zsAeQR5yPVdYhWu4hl2J787cYqGodPtUFad7Ml3ftGpKj3nb8vSKSIlqSb7Qgb489vOD7ODYwsTWlbhh6e+pXo9SmjXWKYuxJLLuN+CeMMy2v3hFqLLpStNT+IKOw3O2GZ1b2Mi\u002FkQPhljbT2Y2\u002F1nqVyKSOmVgQd\u002FrGxP94pp6lLJIn3zMedizHn1i7Tf0ZvWQDz7xZ4qhqQX7bLlnoYmsQxRBHKoyBl58HDKtr9vQ\u002FjJ\u002FuGRNcPsurz3x7P\u002F9k=",{"_type":1045,"asset":64,"image":1186,"kind":262,"poster":64,"videoLink":1193,"videoMimeType":64,"videoSource":64,"videoUrl":64,"videoWidth":483,"videoHeight":482},{"_type":262,"asset":1187},{"_id":1188,"altText":1172,"metadata":1189},"image-07e72e5fa2d69645a88c259c4be151d8ed995d08-792x792-jpg",{"blurHash":1190,"dimensions":1191,"lqip":1192},"eRG[1Nx[rZsmWX~Ut6RkjGozD,RkgLWCtQw}a#ofWCt7yVR*RkoLnj",{"height":1058,"width":1058},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAAIDAAAAAAAAAAAAAAAAAAQFAgYH\u002F8QAJRAAAgICAQIGAwAAAAAAAAAAAQIDBAARBQYSBxMUIUFhIjJR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABAUD\u002F8QAHhEAAgICAgMAAAAAAAAAAAAAAAECERIhAxQxQWH\u002F2gAMAwEAAhEDEQA\u002FALSayBa9as0pXu0qKPbX8yu6g5RbEfkpE+z7BSp+ciSdW8hQqCDyqUFFDsyTt+bD6yHN4mO9jsjr1JIgV0\u002Fb+wGR3lW0VLceTUdL6Yy9X8lQf0sUcPbCAm5D7nGa3y3Iz2eRnnEsaCVi4UAEDeM1i3SH9WPtI5xatT21d7EzuwPycl8FIxnXZ+sYxnIljRGg3kXHIkx23VSdDGMYB+RaZ\u002F\u002FZ","https:\u002F\u002Fvimeo.com\u002F1224748537\u002Ff98c66f7b5","A new brand for Minda to open hearts and minds",{"_key":64,"externalUrl":64,"internalLink":1196,"label":1199,"linkType":1200},{"_type":1197,"categorySlug":64,"name":64,"pagePath":1198,"slug":1198,"title":151},"page","work","See all work","internal","Related work","2026-07-08T03:48:00.000Z",[1204],"Community",[1206,1207],{"title":187,"slug":1025,"path":188},{"title":195,"slug":1042,"path":196},[],{"url":1210,"alt":468,"width":473,"height":472,"lqip":474,"blurHash":470,"assetRef":467},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F21d68751b642e2a6ff88b3b8e9c484400a8413cc-2560x1340.png?auto=format",{"metaTitle":1212,"metaDescription":292,"ogImage":1213,"canonicalUrl":1215,"canonicalOverride":35,"noindex":35,"nofollow":35},"Adelaide Football Club:The Pride of South Australia | Work | Fuller",{"url":1214,"alt":1084,"width":1058,"height":1088,"lqip":1089,"blurHash":1086,"assetRef":1083},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F29496b8da5b5b503ca5b1a38d605705758fab998-792x544.png?auto=format","https:\u002F\u002Ffuller.example.com\u002Fwork\u002Fbrand\u002Fadelaide-football-club",{"data":1217,"sourceMap":1218},{},{}]