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phones wih the digital Wild Side content",{"_id":755,"altText":756,"metadata":757},"image-dae6bc7f290b5db294a7b1f2f1d1b8fbd876f597-2048x1152-jpg","Examples of social posts for the wild side brand",{"blurHash":758,"dimensions":759,"lqip":762},"MBHS+vTL{gz.8x^*tRRjM_D*:SwbKNOZx[",{"height":760,"width":761},1152,2048,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAALABQDASIAAhEBAxEB\u002F8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQFAQL\u002FxAAkEAACAQMDAwUAAAAAAAAAAAABAgMABBEFEjEGExQhIjJBUf\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAQCBv\u002FEABoRAAMBAAMAAAAAAAAAAAAAAAABAgMSIVH\u002F2gAMAwEAAhEDEQA\u002FAIGnX+mWkskWq27yCRD23U\u002FBselROjruO6ubzzpHeJMn3HGym5YI5HVnQFl4P5XC2kCbtkSruOTj7oNNOeKNPWGr0dquvBnIJJXg8UVgGBgcUVI1H\u002F\u002FZ",{"_key":764,"_type":346,"columns":765,"surface":276},"75a365ff7bb2",[766,808],{"_key":767,"_type":350,"body":768,"heading":807},"3afa29c5ff57",[769,777],{"_key":770,"_type":14,"children":771,"markDefs":776,"style":22},"801032db6ae1",[772],{"_key":773,"_type":18,"marks":774,"text":775},"d2f865c66eb5",[],"Through deep consultation, long drives and many, many wonderful conversations with locals - who were kind enough to trust us to tell the story of the place they loved and protected - we crafted a brand the community could be proud of.",[],{"_key":778,"_type":14,"children":779,"markDefs":802,"style":22},"d67d572e50a8",[780,784,789,793,798],{"_key":781,"_type":18,"marks":782,"text":783},"28e80d001d3c",[],"In 2023 ‘Eyre. The Wild Side’ won an ",{"_key":785,"_type":18,"marks":786,"text":788},"951cdf8c54f7",[787],"b134f7d5ac50","AADC Award for Static Typography",{"_key":790,"_type":18,"marks":791,"text":792},"c92337c7ca93",[],". It was also awarded the ",{"_key":794,"_type":18,"marks":795,"text":797},"da9d6e02bac8",[796],"a5f9ae959345","2023 Tourism Industry Council South Australia (TICSA) award",{"_key":799,"_type":18,"marks":800,"text":801},"e8951b76fec5",[]," for Tourism Marketing and Campaigns.",[803,805],{"_key":787,"_type":275,"href":804,"internalLink":64},"https:\u002F\u002Faadc.com.au\u002Fnews\u002Ffuller-parallax-and-kojos-dale-roberts-go-big-at-bowden-for-the-aadc-awards",{"_key":796,"_type":275,"href":806,"internalLink":64},"https:\u002F\u002Fticsa.com.au\u002F2023-south-australian-tourism-awards-winners\u002F","Outcome",{"_key":809,"_type":350,"body":810},"0b1087b84b51",[811],{"_key":812,"_type":14,"children":813,"markDefs":818,"style":22},"2c01d8e25b58",[814],{"_key":815,"_type":18,"marks":816,"text":817},"897f5aafa35a",[],"Fuller would like to thank the region of Eyre and the team at Regional Development Australia Eyre Peninsula.",[],{"_key":820,"_type":669,"items":821,"surface":276},"2aeede593df0",[822,833],{"_key":823,"aspect":64,"caption":64,"image":824,"kind":264,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":342,"videoUrl":64},"ed4f3897649d",{"_type":264,"alt":825,"asset":826},"The Gaffa Wild typeface on a poster",{"_id":827,"altText":828,"metadata":829},"image-01f896d10c2fe72966262b4dec7ffda18fcca00a-1200x1200-jpg","Example of typography styles on a flyer for Eyre",{"blurHash":830,"dimensions":831,"lqip":832},"e4Hwug%M04My08~ot7IBNGIq07oJ%IR,=]^JR+9}xZxZ0Pae%Jof$~",{"height":565,"width":565},"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGAABAQEBAQAAAAAAAAAAAAAAAAYFAgf\u002FxAApEAABBAEBBQkBAAAAAAAAAAABAAIDBBESBQYHEzEhIjRBYWJzgbHR\u002F8QAFgEBAQEAAAAAAAAAAAAAAAAABQQG\u002F8QAHBEAAgIDAQEAAAAAAAAAAAAAAAECAwQRMWGh\u002F9oADAMBAAIRAxEAPwDG4b1ac9a4+5VinIcA3mNzhVM9PZcjxGzZlbvA9I1M8NJNFW6Pe3yyrV79Mgx10k50+iFz7XG6S398EaYbimeIXGhluZrRgB5AH2i6v+NsfI79RaSPEQPpsbsbRnosmEIYQ4jOoZW1LvDdyXjlA4x2NP8AURDZUIu57RZU2oIiZnF8z3HqSSUREyuEbP\u002FZ",{"_key":834,"aspect":64,"caption":64,"image":835,"kind":264,"poster":64,"videoLink":64,"videoMimeType":64,"videoSource":342,"videoUrl":64},"4f687b8b23f8",{"_type":264,"asset":836},{"_id":837,"altText":838,"metadata":839},"image-0a2af8e8c18aa78b48abda25419f8a6fccade9dd-1500x1500-jpg","An outback shot showing the wild side branding overlay",{"blurHash":840,"dimensions":841,"lqip":843},"e7Hd,9MI0LNa000Fng$%ayoK00yE?Gs:~W{@OtWYofWX?urqEMW;9F",{"height":842,"width":842},1500,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAAUABQDASIAAhEBAxEB\u002F8QAGQABAQEAAwAAAAAAAAAAAAAAAAcEAwUG\u002F8QAJhAAAQQBAQcFAAAAAAAAAAAAAQACAwQFEQYHEiExUXETFCJBYv\u002FEABgBAAMBAQAAAAAAAAAAAAAAAAEDBgIE\u002F8QAHBEAAgICAwAAAAAAAAAAAAAAAAIBAwUVESFR\u002F9oADAMBAAIRAxEAPwCT0sO+40OrRmQfkarXHs5ZkdwiB5d2AVT3f42XB4o05a8TpA4uE\u002FF8vHhehxHuabXGWOsXukc\u002FjA5tB+kxcysdMphsM8xzDENOzMwOhicD2IRVTN43MXMlNPWuVoonnUN9NE\u002Fc0eHNprzuapI6Lle92h5oilCtMrpHa9UREQH\u002F2Q==",{"_key":845,"_type":846,"body":64,"heading":847,"items":848,"listSortOrder":855,"preheading":856,"scrollText":857,"selectedSortOrder":858,"source":859,"surface":276},"1ca78c05cc86","testimonials","Wrapped",[849],{"_id":850,"author":851,"orderRank":852,"quote":853,"role":854},"d6ea15c4-4ac0-41fe-b688-0ed1359ac2ef","Annabelle Hender","0|10003s:","When this project started there were many diverse stakeholders with conflicting opinions. Past attempts to rebrand the Eyre Peninsula had failed to produce a result that was accepted by the collective community. It was a beautiful thing to witness Team Fuller not only win the trust of the biggest sceptics but turn them into advocates for the project. There is no doubt that Fuller’s talent for genuine stakeholder engagement, and ability to bring everyone along on the journey was instrumental to the project’s success.\n\nFuller are brilliant brand strategists, designers, and storytellers. I witnessed Fuller’s incredible talent for uncovering a destinations’ unique identity, turning perceived weaknesses into strengths, and creating a compelling and authentic brand proposition. To see the eyes of community members brim with tears of pride as they hear the Eyre brand story is testament to Fuller’s ability to create brands that make you feel. The resulting brand 100% captures the essence of the Eyre Peninsula, presents a compelling proposition to attract visitors, and positions the destination for success.\n\nThere is no other agency I would want to go on this crazy, fun, and rewarding rebranding journey with!","Tourism Development Manager","date","In their words","Create Feeling","custom","selected","2025-06-08T03:52:00.000Z","Regional Development Australia Eyre Peninsula",[863],"Tourism",[865,867],{"title":187,"slug":866,"path":188},"brand",{"title":195,"slug":868,"path":196},"content",[],{"url":871,"alt":696,"width":700,"height":872,"lqip":873,"blurHash":874,"assetRef":875},"https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fbjim4pg9\u002Fproduction\u002F265fcf4a76a6d8f710123e8178089da86fdd5b84-2000x1273.jpg?auto=format",1273,"data:image\u002Fjpeg;base64,\u002F9j\u002F2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj\u002F2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj\u002FwAARCAANABQDASIAAhEBAxEB\u002F8QAGAAAAgMAAAAAAAAAAAAAAAAAAAcEBQb\u002FxAAeEAADAAICAwEAAAAAAAAAAAABAgMEEQAFBiEiE\u002F\u002FEABYBAQEBAAAAAAAAAAAAAAAAAAQAA\u002F\u002FEABoRAAMAAwEAAAAAAAAAAAAAAAABEQMSITH\u002F2gAMAwEAAhEDEQA\u002FAFxTx7syKYEpCwT6pZPa65Y9bjviYtJq4fa6IYeuNTxXrZdPkZuFMmyMpDNQbJIHF15TRcR7WlMAgH53zNO+j1i1XTF\u002Fqys62vNWDEa1v1w5Ei65Exaibd\u002Fo++HKhnLw\u002F9k=","VED[*0~C9sIo9t0K4.xu?HxboexHa#V[sAxuj[RjIoE1","image-265fcf4a76a6d8f710123e8178089da86fdd5b84-2000x1273-jpg",{"metaTitle":877,"metaDescription":878,"ogImage":879,"canonicalUrl":880,"canonicalOverride":35,"noindex":35,"nofollow":35},"Regional Development Australia Eyre Peninsula: The Wild Side | Work | Fuller","For 15 years South Australia’s Eyre Peninsula was known as ‘The Seafood Frontier’ thanks to an inherited campaign line developed to hero the seafood industry.\n",{"url":871,"alt":696,"width":700,"height":872,"lqip":873,"blurHash":874,"assetRef":875},"https:\u002F\u002Ffuller.example.com\u002Fwork\u002Fbrand\u002Feyre-the-wild-side",{"data":882,"sourceMap":883},{},{}]