Renewal SA

Creating a new heart of entertainment for Adelaide.

The Brief

Put the ‘Festival’ back in ‘Plaza’.

In 2015, a much-needed revitalisation project turned Adelaide’s historic Festival Plaza — once the pulsing heart of Adelaide’s city and arts scene ⁠— into a construction site. And it stayed that way for seven long years.

When Renewal SA was ready to cut the ribbon on the revitalised space in March 2022, they needed to put the ‘Festival’ back in the ‘Plaza’.

Fuller was tasked with creating the ‘Festival’ and making it a destination for everyone.

Services provided
 Creative Campaigns, Film & Photography, Design & Motion Graphics, Digital Marketing & Websites

Festival Plaza Presents was officially opened with a Welcome to Country delivered by Jack Buckskin, and a performance by local musician, Georgia Germain.

Fuller created ‘Festival Plaza Presents’ — a flexible identity and ever-evolving event for the public between the CBD and River Torrens/Karrawirra Parri. AKA: Adelaide’s new heart of entertainment.

Entertainment on offer included Hexadeca – a spinning, sound-activating, playground by Pulsing Heart.

We assembled a team of local artists and suppliers, including Mapped, Penny Hospitality, Adelaide Festival Centre, Dave Court, Hygge Studio and Flow Process, to breathe life into the new, 8,000 square-metre public space.

South Australia’s former premier, Steven Marshall MP, opened the new Festival Plaza site.

From sunset beers to morning coffee, a range of food and beverage options were available.

Website

RESULTS

Festival Plaza Presents was, at its heart, for everyone. It returned a pulse to our Riverbank precinct, with:

  • 22,464

    attendees over six weeks

  • 16,343

    website sessions

  • 50

    More than 50 musicians, DJs and performing artists.