Case Study My Home or Yours
A People's Choice podcast series for first home buyers.
Buying a first home is scary. It’s a big decision with endless questions.
People’s Choice wanted to help people unpack the home buying process. So Fuller created an integrated education campaign centred around a podcast series.
49% of podcast listening happens at home, 22% happens while driving, 11% at work, and 8% while exercising – which makes it the ideal media to connect with busy first home buyers on the go.
Fuller’s team of strategists, creatives and digital natives united to produce My Home or Yours, a People’s Choice podcast for first home buyers. The series was supported by an integrated campaign of advertising across TikTok, Spotify, Apple Podcasts and Instagram.
We teamed with five industry experts to research and write the scripts, record the podcasts, and design, film and photograph short and long-form content that answered the big questions:
How do you save for a deposit? Are auctions safe? Why do people tap walls at inspections?
My Home or Yours was built on relevant, engaging and practical information. People tuned in, with over 4,600 page interactions and a significant 7-minute average dwell time.
The campaign also helped People’s Choice launch their new brand to a younger audience of first home buyers.
