Creating a brand with bright energy and individuality.

Sawyer Wine Co.
Brand for Sawyer Wine Co.
Sawyer Wine Co.
Branding, packaging, typography.

After more than 20 years making wines in the Rhône Valley, Willamalette Valley, the Riverland and McLaren Vale, in the Vintage of 2018, Michael and Zoe Sawyer launched their own wine label – Sawyer Wine Co.

The Sawyers enlisted Fuller to develop a brand for their young family winery, reflecting the bright energy and individuality of their wines.


Guiding Sawyer Wine Co. through a full design process, Fuller crafted a brand that reflected the light, bright, and non-conformist nature of the wines – with a custom colour palate, paper stock and typography.

The colour palate selected for the range was inspired by the flavour of the wine, not the type – a modern approach that broke tradition, and pre-conceived ideas like “blue wine labels don’t sell”.

Producing bespoke, high-quality wines, Sawyer Wine Co. were determined that their brand reflected this – and the labels were no exception. With such small batches of wine produced, Cotone paper was used on all the labels, with a copper foil-embossed logo adding a contemporary, yet classic feel.

Inspired by Scandi-style typography, the custom font developed for Sawyer Wine Co. featured small, subtle details, showcasing just the right sense of playfulness and seriousness.


Outcomes of the branding process included:

  • Brand strategy workshop
  • Development of brand identity for Sawyer Wine Co.
  • Application of brand on labels and packaging
  • Design of a simple landing page to showcase the wines and capture customer data.
Ideas, insights and inspiration direct to your inbox.