‘Eyre – The Wild Side’ was developed by Fuller Brand Communication over nine months of intensive community engagement with the region’s 11 local councils.
It is designed to capture the unique essence of Eyre’s truly wild tourism product offering.
Will Fuller, Fuller’s Managing Director, said the project’s challenge was clear from the start.
“We needed to find a common ground in which all 11 councils and their communities — both inland and coastal — could feel included and celebrated within the new brand, while also positioning Eyre as a must-visit destination — not only within South Australia, but the nation,” he said.
“It’s a big responsibility creating the first new tourism brand for the region in over 15 years and we’re proud to have created something that resonates with Eyre’s locals and tourism operators and also speaks to the wider tourism industry.”