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Fuller launches South Australia’s New State of Mind
Fuller has launched a national integrated campaign positioning South Australia as A New State of Mind for The State Government’s Department of the Premier and Cabinet (DPC).
Working hand-in-hand with the population strategy team at DPC, Fuller was briefed to change perceptions of South Australia with young people aged 20 to 40 living in the Eastern States.
A New State of Mind is being branded as a ‘movement’, designed to provide an understanding of what SA has to offer, drive consideration as a place to live and, in time, attract young global talent to make the move and call Adelaide home.
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Articles
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