14 March 2023
Fuller launches new SATC campaign, Rise Up for our River
Following the Murray River’s once-in-a-century flooding event, Fuller was engaged by the South Australian Tourism Commission (SATC) to create a marketing campaign to encourage people to throw their support – and dollars – to impacted river communities.
The ‘Rise Up for our River’ campaign and River Revival Voucher program, launched this month, forms part of the State Government’s $4.6 million river tourism recovery plan.
With a close connection to South Australia’s regions, Fuller was pleased to be able to play our part.
“Our agency was born out of regional South Australia, so we know how natural disasters like the floods can really knock around small country communities,” Will Fuller, Managing Director of Fuller Brand Communication said.
“We obviously jumped at the opportunity to play our small part in the recovery to help the Riverlanders get back on their feet.”
Having worked on#GoToTown and the Great State voucher scheme, Fuller developed the creative concept, ‘Rise Up for our River’, wrote the campaign script, set the campaign’s visual style, produced radio ads and filmed and edited a 30-second TVC which hit screens across South Australia and Victoria on Sunday, 12 March.
