22 September 2022
Fuller captures ‘Unfiltered’ beauty of Kangaroo Island
Following devastating bushfires and the global pandemic, Fuller has worked with the Kangaroo Island Tourism Alliance to launch its first ever national integrated marketing campaign.
The Unfiltered campaign heroes the Island’s ‘unfiltered’ beauty and authenticity with storytelling that captures the unique essence of the South Australian destination, and showcases the breadth of tourism experiences on offer.
“This campaign speaks to Australian travellers looking for a wholesome holiday without pretence,” Will Fuller, Fuller’s Managing Director said.
“We’re all in search of something that’s real and authentic…there’s a restlessness in us to peel off our superficial layers and go back to basics, and that’s exactly what this campaign is all about.
“Kangaroo Island has the most amazing island life, which we wanted to highlight in the campaign for people to connect to, and see how they could experience it for themselves when they visit,” Will said.
