ElectraNet

To better understand key audiences and their perceptions of ElectraNet, our strategists facilitated a series of interactive workshops and in-depth interviews with internal and external stakeholders. Insights gathered through this process helped spearhead the direction of the brand strategy.

Through its leadership in the integration of clean energy into South Australia’s energy network, we found that ElectraNet was really paving the way for the state’s prosperity. This role as an enabler of economic prosperity became the central idea behind ElectraNet’s brand positioning – resonating strongly with staff, customers and the community.

The reimagined brand messaging and tone of voice guidelines transitioned ElectraNet from a traditional and practical space to the visionary organisation that it is, while retaining its core strengths of trust and responsibility – values that it had worked hard to build over many years.

The transition to a trusted innovator was most evident in the refreshed visual identity, which transformed ElectraNet into a contemporary and aspirational brand. The new logo features a symbol that expresses the important role it plays in South Australia’s clean energy transition.

A new look primary typeface and image style further modernised the brand, reinforcing the innovative role ElectraNet plays in delivering affordable, reliable and sustainable electricity transmission services to South Australia.

Using insights extracted from the brand research and discovery workshops, our digital team were able to identify key requirements for the ElectraNet website – transforming it into a fully-optimised digital experience, with logical information architecture, quick links for common tasks, and an engaging look and feel based on the new brand.