Content is still king
Content is still king
— Written by

Back in 1996 – before COVID, the GFC, 9.11 and the first Crows premiership – Microsoft’s Bill Gates wrote an…

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The new normal
The new normal
— Written by

This is not the end. It is not even the beginning of the end. But it is, perhaps, the end…

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Journey to the other side
Journey to the other side
— Written by

Wife? Kids? Phone? Keys? Wallet? Everyone OK? Week four of Working From Home (WFH) is like opening your eyes after…

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Wash your brands
Wash your brands
— Written by

It was Albert Einstein who once opined that: “In the middle of difficulty lies opportunity.” While “no worries” Australia might…

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Using VR to tell your brand’s story
Using VR to tell your brand’s story
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From cave drawings by our Neanderthal ancestors 30,000 years ago, to Instagram Stories featuring Sunday morning jogs and #smashedavo, humans…

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The new authenticity
The new authenticity
— Written by

In his book Meditations in an Emergency, American writer and poet Frank O’Hara wrote: “In times of crisis, we must…

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Who the hell are we?
Who the hell are we?
— Written by

It was Jeff Bezos, founder of Amazon.com and the world’s wealthiest homo sapien, who said “your brand is what other…

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Christmas content unwrapped
Christmas content unwrapped
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As a Christmas tragic and advertising fanatic, December is one of my favourite times of the year. Providing endless opportunities…

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The value of music in marketing
The value of music in marketing
— Written by

“It will be great exposure,” they say. “I can get a cool track for $50 online,” they say. “Bands are…

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Behind the scenes of your favourite TV shows
Behind the scenes of your favourite TV shows
— Written by and

With brands continually seeking to generate content that cuts through the noise, it’s no wonder that there’s a growing trend…

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Google Analytics: How to use it
Google Analytics: How to use it
— Written by

Welcome to Demystifying the Dark Arts, the podcast meets blog “blog-cast” where we talk all about marketing in a digital…

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Getting value from your values
Getting value from your values
— Written by

Today’s work-life balancing, team building days and “values based methodology” love-ins are a far cry from the (mainly male) boozy…

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