Ultimately, your website is your shop front, your reception desk, your entrance hall, so you need to make it as welcoming and easy to navigate as possible, otherwise people will leave…and may never come back.
But don’t take our word for it, 75% of consumers admit to making judgements on a company’s credibility based on their website design.
How do you know what questions to answer? Look at your offer, your product, your brand and think about what people might be searching for, in order to find you.
If you sell shoes, make sure your website clearly and simply states that you “sell shoes” not good looking ankles or pretty people or fashionable clothing.
Make sure it’s easy for people to find the style and colour of the shoes they might be looking for, and make it easy for them to see the price and then check out.
Make the experience beautiful, yes, but above all make it functional.
Here are our top tips for making your website more functional, so that your first impression lasts, and lasts and lasts…
No, we’re not talking about the 1994 classic film, featuring Keanu Reeves and Sandra Bullock (although we’d certainly recommend watching it).
When we talk about “speed” in the context of websites we mean the time it takes to load a webpage.
Did you know that 53% of mobile users will bounce (leave your website) if the page they’re on takes more than 3 seconds to load? We’re impatient young souls, aren’t we?
The trouble is, the average Australian website takes 3.7 seconds to load, which means there are a lot of websites out there that aren’t even getting a look-in because of their below-par page load speed.
So how can you get your website to load faster?
A simple fix is to delete any plugins (or ye olde widgets) that aren’t serving you or your customers. Do you really need that big old clumsy Instagram wall on your homepage? Or could you just add an Instagram icon link instead?
*SIDE BAR: Some plugins may be imperative to the function of your site. Make sure you consult your website developer before making changes or deleting things.
Another fairly simple way to speed things up is to delete big files, like videos, and reduce the resolution size of your photos. Does that massive slider at the top of your homepage still spark joy? If not. Marie Kondo it!
If a quick front-end tidy up doesn’t work, a more long-term investment “behind the scenes” may be needed, which leads us to code bloat.
The reality is, not everyone is website savvy, or a coding expert, which makes it very easy for the average everyday marketing guru to let the functionality and quality of their website slip, right under their noses.
In the words of Cher from Clueless (circa 1995), there are a whole bunch of websites out there that are “Full on Moet’s” – from a distance they look OK, but up close they’re a big old mess!
Code bloat is a major cause of this mess but if you can’t see it, how do you know it’s there?