FULLER is one of Australia’s leading integrated brand communication agencies.
We have been using communication thinking – understanding an audience and creating relevant and authentic content and experiences to engage that audience – to help our clients earn customer respect, trust and loyalty since the early ’90s.
For us, good communication starts with strategy. It is about understanding a client’s business goal and objectives, analysing their target audiences – internal and external – and then drawing on a toolkit of integrated tactics to deliver a consistent message. In our experience this achieves cost effective outcomes and represents great value for our clients.
As an integrated agency, we always recommend a range of tactics such as design, web, video, social media content and digital marketing to value add traditional communication methods.
Change management communication
PR and media management
Sponsorship strategy and management
Brand ambassador engagement and management
Social media campaigns
Events and brand activations
The New PR
The decline in traditional media outlets and the surge in the use of digital channels to access news and information have changed the goalposts for traditional PR forever. As news outlets continue to shrink, so does the opportunity to claim column inches through pitching a media release to a journalist.
While traditional media relations still has a role to play in professional communications, the fact is there are more options than ever before for businesses to engage audiences with their message.
The PR Agency of today must be adept at not just defining angles and crafting stories but also understanding the enormous range of channels which now exist – from Facebook and Twitter to bloggers – and being skilled at engaging them.
As well as analysing the merits of your news story for our wide range of media contacts locally and nationally, we will consider all the distribution channels on the table, including the largest media channel in Australia – Facebook – with almost 15 million users, along with clever pieces of technology that place your content in the most popular online news sites.
These channels guarantee your message is delivered to a highly targeted audience, and not only that, you can measure the value of your content by tracking engagement levels (click throughs).
No matter what your distribution strategy is, one thing remains the same: to get cut through with your audience in any medium, your content must be well crafted, highly relevant and absolutely engaging.
FULLER is the recipient of two Public Relations Institute of Australia awards:
2010 PRIA Golden Target Award, Government Sponsored Campaign, Grape and Wine Research and Development Corporation ‘Water & Vine’
1999 PRIA Laurenti Ellicott Award, Best SA Communication Campaign, Phylloxera Board of South Australia