AnglicareSA

Starting your next journey with a helping hand

The Brief

Where do you start when it comes to navigating the aged care system?

Aged care is a complicated system to navigate. Whether you’re seeking services for yourself, or looking for a loved one, many people don’t know where to start.

This was the key insight behind a campaign for AnglicareSA’s aged care services, spanning residential care, independent living, home care and health and wellness.

Through our research, we uncovered that what makes AnglicareSA’s aged care offering truly unique is its openness to helping people navigate the complexities of the aged care system.

When you call AnglicareSA for help, you aren’t turned away, or pressured into using one of its services. You’re simply given all the facts so that you can make the best choice for you or your family member.

Whether you’re 60 and need to start physiotherapy, or you’re 75 and ready to start the next phase of independent living with some in-home support, AnglicareSA has everything you need. Advice. Expertise. And a wide range of services.

With that core insight, our campaign ‘Start with AnglicareSA’ was born.

Services Provided

Design & Motion Graphics, Creative Campaigns, Film, Photography & Audio, Digital Marketing & SEO,

Film and photography were integral components of the concept.

Actual AnglicareSA aged care clients and locations were suggested for the film and photography to help bring authenticity to the campaign.

Fuller offered a full range of end-to-end production services to capture the film and photography for the campaign.

The film and photography set a tone for the campaign and provided a visual demonstration that AnglicareSA genuinely cares for people and wants to help them get the best aged care services for themselves.

Reaching the Right People

Working closely with AnglicareSA and our media strategists, Fuller developed a campaign that would reach the diverse audiences being targeted, including potential clients, their families and other referrers, such as General Practitioners.

Key channels included commercial television and radio, out of home targeting GP and pharmaceutical placements, print and digital, including social media, search, display and YouTube.

The campaign launched in February 2023.