Strategy
To inform the new brand, Fuller began by undertaking market research and working collaboratively with Marko to understand his target audiences and brand pillars: purpose, position, promise, proof points and personality.
With a larger-than-life personality, Marko is a passionate believer that going to the dentist should be a fun experience, and it was important to him that the brand reflected this.
He also wanted to ensure that the new brand appealed to children as much as parents — after all, the children are his patients, and he wanted to put them first.
The new name, Big Mouth and the Shiny Brights, plays on Marko’s (Big Mouth) sense of fun and personality, while incorporating the characters (Shiny Brights) used by Marko as he treats his young patients to make them feel happy and relaxed.
“From the beginning, Fuller has over-delivered.
They took the time to understand my vision, how to best represent this in our branding.
They considered all sorts of information that I presented to them in the process; things like slogans, diagrams, pictures, photos, music videos and anecdotes that I liked.
Their brand conceptualisation was phenomenal – brand pillars, messaging, name development, logo design; it was all spot on.
They produced a brand for my practice that I had always envisioned.
If you are looking for something truly bespoke, and want to work with people who are as passionate about your project as you are, choose Fuller.”
– Dr Marko Milosevic