The strategy focused on improving brand awareness of the online offering, and improving the user experience of the Drakes, Drakes Online and Drakes Platters websites, through sub-domain growth.
As each of the three websites had connected Search Engine Optimisation (SEO), Fuller worked to improve the domain rating of all three websites, in order to improve sales for the platter and online stores.
In addition, Fuller built and grew a new Google Ads strategy for both stores, focusing on Paid Search and Google Display Network.
Together, these strategies aimed to increase the number of people searching for the Drakes Online offering and increase sales and conversions whilst decreasing cost per conversion.