Drakes Supermarkets
Growing the online presence and sales for Australia’s largest independent supermarket chain, Drakes Supermarkets.
Strategy
Fuller developed a new Shopify and Zapiet powered website, linking customers to more than 40 Drakes Supermarkets for easy purchases, followed by home delivery or in-store pickup.
Following website go-live, Fuller rolled out an integrated campaign — featuring everything from SEO management to social content — to officially launch Feed Me by Drakes.
Results
The new website and ongoing digital marketing resulted in a 389% increase in revenue for Feed Me by Drakes
in 2023.
A Return on Ad spend (ROAS) of $33 was achieved through Google Advertising along with a 40% increase in organic website traffic.
And of course, a heap of thoroughly well-fed customers.
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