Case Study Feed Me by Drakes
A new website and launch campaign to feed the appetites of hungry South Aussies.
Drakes Supermarkets wanted to refresh its platters website. But research suggested Drakes Supermarkets was more than ‘platters’ — they made ordering and delivering food for any occasion super easy.
Fuller developed a new Shopify and Zapiet powered website, linking customers to more than 40 Drakes Supermarkets for easy purchases, followed by home delivery or in-store pickup.
Following website go-live, Fuller rolled out an integrated campaign — featuring everything from SEO management to social content — to officially launch Feed Me by Drakes.
The new website and launch campaign resulted in a 135% increase in year-on-year revenue for Drakes Supermarkets.
And a heap of thoroughly well-fed customers.