Drakes

Feeding South Aussie appetites for convenience

The Brief

New website and launch campaign for Feed Me by Drakes.

Drakes Supermarkets wanted to refresh its platters website. But research suggested Drakes Supermarkets was more than ‘platters’ — they made ordering and delivering food for any occasion super easy.

Services Provided

Brand Strategy & Identity, Design & Motion Graphics, Creative Campaigns, Film, Photography & Audio, Digital Marketing & SEO, Website, Communications, PR & Social Media

Strategy

Fuller developed a new Shopify and Zapiet powered website, linking customers to more than 40 Drakes Supermarkets for easy purchases, followed by home delivery or in-store pickup.

Following website go-live, Fuller rolled out an integrated campaign — featuring everything from SEO management to social content — to officially launch Feed Me by Drakes.

Results

The new website and ongoing digital marketing resulted in a 389% increase in revenue for Feed Me by Drakes
in 2023.

A Return on Ad spend (ROAS) of $33 was achieved through Google Advertising along with a 40% increase in organic website traffic.

And of course, a heap of thoroughly well-fed customers.