Case Study Feed Me by Drakes
A new website and launch campaign to feed the appetites of hungry South Aussies.
Project
New website and launch campaign for Feed Me by Drakes
Year
2021
Client
Drakes Supermarkets
Services
Creative development and art direction, photography and videography, website development, digital marketing, search engine optimisation, copywriting.
Challenge
Drakes Supermarkets wanted to refresh its platters website. But research suggested Drakes Supermarkets was more than ‘platters’ — they made ordering and delivering food for any occasion super easy.
Strategy
Fuller developed a new Shopify and Zapiet powered website, linking customers to more than 40 Drakes Supermarkets for easy purchases, followed by home delivery or in-store pickup.
Following website go-live, Fuller rolled out an integrated campaign — featuring everything from SEO management to social content — to officially launch Feed Me by Drakes.
Results
The new website and launch campaign resulted in a 135% increase in year-on-year revenue for Drakes Supermarkets.
And a heap of thoroughly well-fed customers.
