Made with certified organic ingredients, Organic & Raw Trading Co’s MOJO Kombucha is a fermented tea-based beverage with a number of nutrition and health benefits.
MOJO pioneered the kombucha category in Australia, when founders Anthony and his wife Sarah began handcrafting batches from their home in Willunga, on South Australia’s Fleurieu Peninsula in 2009.
With many kombucha competitors now in market, MOJO launched a campaign based on the creative promise: Feel Alive, to maintain market share. This message was derived from MOJO Kombucha’s key point of difference – that every bottle contains one billion living probiotics.
Following the launch of the campaign, MOJO also engaged Fuller to develop and execute an ongoing digital marketing and content strategy for the brand.
Services provided
Creative Campaigns,
Digital Marketing & Websites,
Design & Motion Graphics