AnglicareSA
A new brand to Believe in, a new website to call home.
Our brand strategy process revealed that sustainability and service were the two key attributes that would underpin the Savant Energy brand moving forward.
A MORE SUSTAINABLE DIRECTION
Previously using a blue and white primary colour palette, we transitioned the brand towards a more ‘sustainable’ direction with the use of varying shades of green, while modernising the brand with bright accents, including neon greens and a vivid yellow.
The new Savant Energy symbol is an abstract interpretation of an ‘S’, while representing the flow of energy through a network.
CONNECTING WITH COMMUNITIES
Refreshed brand messaging focussed on the role that Savant Energy plays in building communities through its infrastructure which is primarily used in apartment buildings, retirement villages, shopping centres and strata communities. The previous tagline ‘’Sustainable Utility Solutions’ was softened to ‘Creating Sustainable Communities’.
WEBSITE
In addition to the brand, Savant Energy required a new website that better served the needs of the business and its diverse audiences.
We worked closely with the Savant team to understand the specific requirements of each audience, as well as how the website could contribute to its future business objectives.
The outcome was a recommendation to consolidate its two current websites (business to business and customer sites) into a single website.
The new website enables Savant Energy to showcase its solutions to prospective partners, while also allowing private customers to simply connect and manage their utility services.
