Child focused, with user friendly flair. Fuller began the process by undertaking a full user experience (UX) review, considering how each of the website’s audiences would interact with the site.
Existing parents needed to quickly find information about their child’s day-to-day school life, while prospective parents needed to book a tour, download a prospectus, and contact the school. This was achieved through intuitive navigation and prominent calls to action.
No matter whether the website was being accessed from a desktop computer, mobile device or tablet, the UX needed to be fun, engaging, and encourage visitors to spend time exploring the site.
Having worked on St Peter’s Woodlands’ brand for many years, the new website provided another opportunity to showcase the school’s unique identity through copy and design, and translate the feeling of walking through the school gates in the digital world.
The website was built using green software engineering practices. The end product produces only 0.35g of Co2 every homepage visit, putting it in the top 63% of green websites.
The website’s design is bright, welcoming, creative and capable, with an extra level of ‘delight’ built in. This is demonstrated through the use of hero photography, microinteractions, playful illustrations and splashes of colour.
Within just three months of the website’s launch:
The conversion rate increased six-fold.
Users visited a broader range of pages and found CTAs faster
There was a 27% increase in time spent reading and watching content
The new website has also improved digital marketing results for the school, being able to seamlessly track emails, phone calls, file downloads, tour registrations and enrolment forms, which can be included in custom-built marketing reports.