Working closely with The Cliffs team, we crafted a timeless and sophisticated brand identity inspired by the enduring cliffs, with our iconic kangaroo logo embodying strength and resilience.
Behind the logo
Our Head of Design Sean Kane explained “The logo incorporates a chiselled kangaroo in a bold and confident pose, serving as a clear tie to the island’s name and an appealing symbol for an international audience.”
Imagery focuses on capturing the adventure and exclusive experience offered by the world-class golf course, emphasising its unique and remote setting.
Fonts inspired by space
Canela was selected as the primary typeface for its refined sophistication, aligning with the golf course’s premium status, and was paired with the geometric Cera for a clear and legible tone, ensuring a timeless and classic aesthetic.
Hues inspired by nature
The colour palette features a rich and deep Royal Navy, contrasted by warm tones drawn from the natural limestone cliffs. A bright blue hue, inspired by the vibrant plumage of native Blue Wrens, adds a dynamic sporting touch and was used to create focal points and highlights throughout the brand materials.
AN ENDURING BRAND STORY
Our brand story leant into the course becoming “one of the world’s great golf pilgrimages”, highlighting its “remote, wild and isolated” location as the perfect opportunity to not only take part in a challenging cliff-top links course, but to engage with Australia’s unique wildlife, environment and indigenous culture.
“Unlike anywhere else on earth, The Cliffs Kangaroo Island is one of the world’s great golf pilgrimages.
Set atop 500 million year old cliffs overlooking the Southern Ocean, the unequivocal Australian setting makes it a ‘bucket-list’ destination links course, combining world-class golf with a unique island experience.
With an architecturally bold, environmentally conscious clubhouse resting harmoniously amongst native grasses and vegetation, The Cliffs fairways weave effortlessly between rolling sand dunes and the edge of the world.
Attack the precision approaches and read the manicured greens, but don’t be surprised if you get a sense you’re being watched … our locals have been known to stare from the rough.
Whether it’s kangaroos or wallabies, echidnas or koalas – when you’re playing at The Cliffs Kangaroo Island, meeting the locals is an inevitable, wondrous experience. And when your round is over, retreat to the clubhouse, kick off your shoes and embrace the feeling of a cold drink in your hand and the sun setting on your back.
Your unforgettable day is about to transform into an unbelievable night, where indulging in the finest local culinary offerings is a must and star gazing is unmissable … After all, you’re on island time.
Coveted by pro-golfers and golfing enthusiasts across the globe, The Cliffs Kangaroo Island offers a world-class links golf experience like no other.
Are you ready to conquer The Cliffs?”