University of South Australia

Better by design

Award winning design was used to attract undergraduate architecture students to the University of South Australia.

Project / University of South Australia
Services

Challenge

The University of South Australia’s School of Art, Architecture and Design needed to boost interest in its undergraduate Architecture degree to  International  Students.

FULLER’s creative team took a simple approach to the brief: design a poster that will sit in an International  Agent’s  office and stand out  amongst national and international competitors to attract international students to study this degree in Adelaide.

graphic design campaign

Strategy

High level visual appeal on a low budget

The campaign used a bold key line illustration style, highlighting specific architecture and lifestyle attributes of Adelaide, while applying a contemporary, clean and aspirational look and feel. Only three colours were used: the University’s Reflex Blue, cool grey and a fluoro orange accent, proving that simplicity and good design always wins.

award winning graphic design

Results

Student enquiry on the rise

Since the distribution of the poster the School of Architecture has received a positive response from international students and enquiry about the course has increased.

The poster design also captured the attention of Adelaide’s design elite, winning one of nine Design Category awards and went on to take out the overall 2016 Chair for Best Design at the 2016 Adelaide Advertising and Design Club (AADC) Awards.

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