A creative publication for McLaren Vale winery Wirra Wirra's 150th anniversary resulted in an atypical and award winning wine history book.

Wirra Wirra
Project
Wirra Wirra 150th anniversary book
Year
2019
Client
Wirra Wirra
Services
Branding, design, layout, writing and editing, publishing
Challenge

Iconic McLaren Vale winery Wirra Wirra commissioned Fuller to develop a creative publication to celebrate its 150th anniversary in October 2019.

The brief was to produce “not the typical” wine history book – something that reflected the eccentric and unique nature of the winery’s evolution in design, words and pictures.

The publication was designed to celebrate the love that wine identities had for Wirra Wirra’s modern founder Greg Trott, while also repositioning it as an unpretentious, approachable brand with a long history and tradition.

Strategy

Fuller collaborated closely with the Wirra Wirra marketing team to develop a creative solution based around the look and style of a Boy’s Own Annual book that was typical of the 1920s and 1930s.

The Highly Improbably Audacious Adventures of Wirra Wirra 1894 – 2019 tells the story of the winery through humorous anecdotes, archive photographs, press clippings, cartoons and illustrations.

Fuller designed the 1930s style cover art, typography and layout to bring the manuscripts of the three authors – wine writers Katie Spain, Dave Brookes and Nick Ryan – to life in a unique way that made this a true collector’s edition.

Results

The publication was launched to much acclaim at the 150th anniversary dinner in October 2019 and was named The Best Wine Book (Trade, Technical or Consumer) at the 2019 Wine Communicator Awards in November 2019.

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