Fuller has capped off an outstanding 2023 by taking home six awards, including the night’s highest award, the Gold Chair at the 46th Annual Adelaide Advertising and Design Club Awards.
The Gold Chair, which recognises the advertising work judged best in show, was awarded for the Kangaroo Island. Unfiltered campaign created on behalf of the Kangaroo Island Tourism Alliance in 2022.
Led by Senior Creative Josh Newnes, ‘Kangaroo Island. Unfiltered.’ was a showcase of the island.
The campaign included a brand film and a series of experience films, highlighting the joys of unfiltered life, as well as six documentary pieces introducing unique locals and their unfiltered stories.
Each video was created to play to the strengths of its channel — sound-agnostic, quick, intriguing pieces lived on social media, while longer forms gave audiences a more immersive experience on YouTube and the website.
The campaign was wildly successful, generating almost 4 million views and 180,719 website visits, while driving a 30% increase in tourist visitation. In 2023, Kangaroo Island made The New York Times’ list of places to visit, it was named the number 2 must visit destination for 2024 by Lonely Planet and Stokes Bay was named Australia’s best beach.
Sean Kane, Head of Design, received two typography awards for his craft for Ceravolo Orchards’ rebrand and the “Eyre. The Wild Side.” campaign.
Our “New State of Mind” campaign for the Department of Premier and Cabinet was a finalist in six categories and received the top award for Film and Video Editing for our Senior Visual Content Creator, Jarrod Knoblauch’s work on the Elsy Wameyo piece.
“It was an incredible year and I’m so proud of what our team has accomplished,” Fuller Managing Director Will Fuller said.
“We pride ourselves on being a full service agency with some of the best specialists in the country, and it’s great to see our full range of skills recognised across strategy, digital, video production, typography and illustration.
“It was pretty special to win the Gold Chair for our work with Kangaroo Island. Fuller started in the Barossa – the country is in our DNA.
“It meant a lot to us to spend time with the people, learning about what they’ve been through. They talked a lot about wanting to do something that actually really represented them, to do them, their community and their home justice, and it was an honour to get to share that with the rest of the world.”
Fuller’s AADC Awards 2023 Winning Entries
GOLD CHAIR AND DIGITAL VIDEO CAMPAIGN
Advertising – Digital Video Campaign
Client: KI Tourism Alliance
Campaign: Kangaroo Island. Unfiltered.
Award recipient – Josh Newnes, Senior Creative
ADDITIONAL CREDITS
Managing Director / Creative Director – Will Fuller
Account Director – Jamie Shawyer
Creative Director – Michael Gagliardi
Senior Creative – Joshua Newnes
Producer – Emily Dawe
Senior Visual Content Creator – Jarrod Knoblauch
Content Creator – Alejandro Aristizabal
Motion Graphics Designer – Andreas Heikaus
Head of Design – Sean Kane
Senior Designer – Nerissa Douglas
Head of Digital – Matilda Toepfer
Digital Marketer – Antara Joglekar
Consulting Producer – Nicola Tate (Mae King)
Cinematographer / Director – Randy Larcombe
Photographer – Christopher Morrison
Photographer – Alex Robertson
Sound Design / Campaign Track – Scott Illingworth (Seeing Sounds)
AC / Grip / 2nd Cam: Justin Van Zyl
Talent Management – Angie Christobel (RMT Management)
Advertising – Branded Content
Client: KI Tourism Alliance
Campaign: Kangaroo Island. Unfiltered.
Award recipient – Josh Newnes, Senior Creative
ADDITIONAL CREDITS
Managing Director / Creative Director – Will Fuller
Account Director – Jamie Shawyer
Creative Director – Michael Gagliardi
Senior Creative – Joshua Newnes
Producer – Emily Dawe
Senior Visual Content Creator – Jarrod Knoblauch
Content Creator – Alejandro Aristizabal
Motion Graphics Designer – Andreas Heikaus
Head of Design – Sean Kane
Senior Designer – Nerissa Douglas
Consulting Producer – Nicola Tate (Mae King)
Cinematographer / Director – Randy Larcombe
Photographer – Christopher Morrison
Photographer – Alex Robertson
Sound Design / Campaign Track – Scott Illingworth (Seeing Sounds)
AC / Grip / 2nd Cam: Justin Van Zyl
Talent Management – Angie Christobel (RMT Management)
Craft – Typography – Static
Client: Regional Development Eyre Peninsula
Campaign: Eyre. The Wild Side.
Award Recipient – Sean Kane, Head of Design
Additional Credits
Will Fuller, Managing Director
Jordaine Chattaway, Communications Strategist
Kylie Roux, Account Director
Sean Kane, Head of Design
Lewis Brideson, Integrated Creative
Craft – Typography – Static
Client: Ceravolo Orchards
Award Recipient – Sean Kane, Head of Design
Additional Credits
Managing Director / Creative Director – Will Fuller
Account Director – Cassandra Ryan
Head of Design – Sean Kane
Senior Creative – Joshua Newnes
Craft – Film & Video – Editing
Client: SA Department of Premier and Cabinet
Campaign: A New State of Mind, Elsy Wameyo
Award Recipient – Jarrod Knoblauch, Director, DOP, editor
Additional Credits
Will Fuller – Managing Director / Senior Strategist
Michael Gagliardi – Creative Director
Josh Newnes – Senior Creative
Cassandra Ryan – Account Director
Emily Dawe – Producer
Jarrod Knoblauch – Director / DOP / Editor
Ale Aristizabal – Assistant Editor / Colourist
Andreas Heikaus – Motions Graphics Designer
Sean Kane – Head of Design
External Production Team
Sound Designer/Mixer – Scott Illingworth
Vocals – Elsy Wameyo
AC / Focus Puller – Jake Viskic
Gaffer – Daniel Ross
Assistant / VHS Footage – Sam Clarke
Additional Footage – Lewis Brideson
Additional Footage – Riley Scott
Additional Footage – James Haskard
Photographer – Josh Geelen
Photographer – Ryan Cantwell